Jewellery/Watches/Clocks/Gold/Silver Store Industry in Kragerø: A Comprehensive Analysis

The jewellery/watches/clocks/gold/silver store industry in Kragerø is a small but dynamic sector with three registered companies. This analysis shows that the industry has been characterised by significant variations in sales and number of employees over time, with an extremely high growth in 2025. At the same time, there is a clear dominance of one company (Eke As) that has been actively operating and generating revenue. The industry has not registered any bankruptcies, but there is considerable uncertainty about the future due to the large variations in historical data.

Sales experienced a sharp decline of 97.5% from 2018 to 2019, but an extremely high growth of 609.3% in 2025. The number of employees dropped dramatically from 7 to 1 in 2020, and has remained at the same level since. This uncertainty in operating results and employee numbers makes the industry appear to be influenced by external factors such as the pandemic and potential market changes.

The following companies are registered in this industry in Kragerø:

1. Gullsmed Unni Westgaard (Torvgata 20) – Sole proprietorship established in 1995, but without reported sales or employees in recent years.
2. Eke As (Thomesheiveien 20E) – AS established in 1975, with 0 employees in 2024, but with an extremely high sales growth of 607% in 2025. This company also has a high EBITDA margin of 35%.
3. Vinici Mehlum (Tåtøyveien 61) – Sole proprietorship established in 2024, but without reported sales or employees.

The organisational forms are dominated by ENK (sole proprietorship), but there is also one AS (Eke As) in the industry.

All three companies in the industry are registered in Kragerø, but only one activity report is registered in the municipality's geographical data. This may indicate that the data does not fully cover all parts of the municipality. It is particularly interesting that Eke As, which is the only company with active operations, is located in Kragerø, while the other companies are registered in different parts of the municipality (e.g., Kragerø Skjærgård).

The industry has been characterised by significant variations in operating results and number of employees over time. There are no bankruptcy registrations, but there is considerable uncertainty about the future. Eke As had an extremely high sales growth of 607% in 2025, which may indicate an important market change or a new strategy. At the same time, the industry experienced a sharp decline in sales of 97.5% from 2018 to 2019, which may be linked to external factors such as the pandemic or changes in consumer behaviour.

For founders considering starting a business in this industry in Kragerø, it is important to note that it is a small but dynamic sector. Eke As' extreme growth in 2025 may indicate that there are opportunities for growth, but there is also considerable uncertainty about the future. It is also important to note that only one company has been actively operating, which may indicate that it is a highly competitive market area. Founders should also consider contacting SmartGrunder to explore potential locations in Kragerø that may be favourable for a new business in this industry.

The jewellery/watches/clocks/gold/silver store industry in Kragerø is a small but dynamic sector with significant variations in operating results and number of employees over time. There are no bankruptcy registrations, but there is considerable uncertainty about the future. Eke As' extreme growth in 2025 may indicate that there are opportunities for growth, but there is also considerable uncertainty about the future. Founders should consider contacting SmartGrunder to explore potential locations in Kragerø that may be favourable for a new business in this industry.