Jewellery/Watches/Clocks/Gold/Silver Store Industry in Kristiansand: A Comprehensive Overview

The jewellery/watches/clocks/gold/silver store industry in Kristiansand shows a clear growth trend over recent years, with increasing numbers of employees and high margins. In 2025, the industry had 117 employees, an increase of 15.8% compared to 2024, and sales of NOK 104.6 million. Kristiansand is the main hub for the industry, with 11 companies and 97 employees, while Flekkerøy and Søgne have less activity. The industry has high average margins, with a gross profit of 450% and an EBITDA margin of 8%. This indicates a stable and profitable industry, even though some companies face challenges such as zero sales or a low number of employees.

The industry has shown robust growth in both sales and number of employees over recent years. Sales increased from NOK 60.7 million in 2016 to NOK 104.6 million in 2025, an increase of 17.9% from 2024 to 2025. The number of employees has increased by 15.8% in the same period, from 94 to 117. This shows a positive development, even though there have been minor fluctuations in previous years, such as a decline of 11.4% in 2019. The industry also has high margins, with an EBITDA margin of 8% and a gross profit of 450%, indicating good efficiency and profitability.

In Kristiansand, 34 companies are registered in the industry, but only 16 of these are listed with detailed data. The most common organisational forms are AS, with 14 companies and 120 employees. Key players include Egil Berglihn As, T Berglihn As and Gullfunn Sørlandssenteret, which have high sales and employee numbers. However, some companies, such as Dia Parken As and Gullfunn Sandnes, have zero sales, which may indicate challenges. There are also new companies, such as Glitter Kristiansand Sandens, which was established in 2025 but has not yet generated income.

Activity in the industry is most concentrated in Kristiansand, with 11 companies and 97 employees. Flekkerøy has 2 companies and 17 employees, while Søgne has 1 company and 6 employees. Kristiansand also has higher sales (NOK 144.0 million) and operating income (NOK 144.8 million) compared to other areas. Søgne, however, has a higher sales growth of 32%, which may indicate potential growth opportunities in this area.

The industry has been stable in terms of bankruptcy, with no registered bankruptcies among the listed companies. However, data shows that some companies, such as Dia Parken As and Gullfunn Sandnes, have zero sales, which may indicate challenges in operations or market share. This could be an indication that some companies need to improve their competitiveness or adapt to market changes. There are also companies such as Gullfunn Sørlandssenteret, which have high sales growth (15%) and high margins, showing that it is possible to achieve profitability in the industry.

For founders and new players in the industry in Kristiansand, there are clear opportunities, especially in areas with growth, such as Søgne. The high gross profit (450%) and EBITDA margin (8%) indicate that it is possible to achieve profitability, even with a relatively small market share. Kristiansand is also a central city for the industry, with a high concentration of companies and employees. Founders, however, should be aware of challenges such as zero sales by some companies, and it may be necessary to thoroughly analyse market conditions and competitiveness before establishing themselves.

The jewellery/watches/clocks/gold/silver store industry in Kristiansand shows positive development with increasing sales, number of employees and high margins. There are opportunities for growth, especially in areas such as Søgne, and Kristiansand remains an important central city for the industry. Founders should consider thoroughly analysing market conditions and competitiveness, and SmartGrunder can help find suitable addresses and locations in the municipality to maximise opportunities.