Jewellery/watches/clocks/gold/silver store in Larvik

Industry Overview

Jewellery/watches/clocks/gold/silver store in Larvik is a stable but variable industry with 10 registered companies in the municipality. In 2025, the industry had 48 employees and a revenue of NOK 39.3 million. The EBITDA margin stands at 7%, indicating a mix of profitable and challenging companies. The most prominent companies include Gullsmed Rønning As (23% revenue growth) and L Felumb As (19% revenue growth), while some companies report negative EBITDA values.

Key Trends

• Employee growth: From 38 in 2023 to 56 in 2026, a growth of 16.7%.
• Revenue growth: Highest growth from 2022 to 2025 (8.8% annual).
• Large variation in profitability: EBITDA margins range from -3% (Bryggerikvartalet) to 11% (Gullsmed Rønning As).
• Larger companies dominate: 8 out of 10 companies are ASs with a total of 59 employees.

Industry Economic Data

Annual revenue growth: 8.8% from 2024 to 2025, but with variations due to company-specific challenges. The EBITDA margin has remained around 7% over time, although some companies have lower values.

Employee development: A decline from 51 in 2016 to 38 in 2023, followed by strong growth of 16.7% from 2025 to 2026. This may be due to a combination of company mergers and increased activity in Larvik.

Critical points: Two companies (Bentepettersen As and Strømmen Trend Jewellery & Watches As) have no revenue or employees, which may indicate previous dissolution or recent start-up.

Registered companies (total 10):

• Bentepettersen As (founded 2024, 14 employees, 0 revenue)
• Bryggerikvartalet Ur Og Smykker As (founded 2009, 13 employees, -131.0K EBITDA)
• L Felumb As (founded 1991, 8 employees, 452.0K EBITDA)
• Larvik Ur Og Smykker As (founded 2009, 7 employees, 819.0K EBITDA)
• Glitter Larvik (founded 2005, 6 employees, 160.0K EBITDA)
• Gullsmed Rønning As (founded 2006, 6 employees, 1.3M EBITDA)
• Strømmen Trend Jewellery & Watches As (founded 2019, 4 employees, 0 EBITDA)
• Arilds Agentur As (founded 1996, 1 employee, 270.0K EBITDA)
• Djupvik Invest (founded 2018, 0 employees, 0 EBITDA)
• S.mehle Design (founded 2018, 0 employees, 0 EBITDA)

Organizational forms: 8 out of 10 companies are ASs, with an average EBITDA margin of 7%. Some companies (such as Djupvik Invest and S.mehle Design) have no activity, which may indicate registration without operations.

Larvik (6 companies, 54 employees):

• Revenue: NOK 37.1M
• EBITDA margin: 7%
• Average income per employee: NOK 1.0M
• Average EBITDA per employee: NOK 71.4K

Stavern (2 companies, 5 employees):

• Revenue: NOK 2.4M
• EBITDA margin: 11%
• Average income per employee: NOK 2.1M
• Average EBITDA per employee: NOK 234.8K

Conclusion: Larvik has a much larger presence with both higher revenue and number of employees. Stavern's companies have higher EBITDA margins, but with lower volume.

Business Dynamics and Bankruptcy Statistics

Bankruptcy statistics: No companies in the industry have registered bankruptcy in the data set. Nevertheless, some companies show negative EBITDA values (e.g., Bryggerikvartalet with -3% margin) and zero revenue (Bentepettersen As and Strømmen Trend Jewellery & Watches As).

Stability and challenges: The industry shows general stability, but with variations in profitability. Companies with high revenue and positive EBITDA (such as Gullsmed Rønning As and L Felumb As) have shown strong growth, while other companies face challenges.

Recommendation: Companies with low revenue or negative EBITDA should consider cost structure and market strategy to improve profitability.

Outlook for Entrepreneurs

Growth potential: The industry has shown an annual revenue growth of 8.8% from 2024 to 2025, with an expected increase to 40.0M in 2026. This indicates a growing market, especially in Larvik where there are more companies and employees.

Profitability: EBITDA margins vary, but companies with high revenue (such as Gullsmed Rønning As) have shown profitability up to 11%. Entrepreneurs should focus on achieving high revenue and controlling costs to ensure profitability.

Market advantage: Larvik's larger presence compared to Stavern provides better opportunities for customer contact and scalability. Entrepreneurs should also consider combining services (e.g., watches and jewelry) to stand out.

Comparison with non-profit organizations: The parent category (non-profit organization) has 13 companies in the municipality, compared to 10 in the current industry. EBITDA margins and employee numbers show similar trends, but non-profit organizations have a broader variation in revenue.

Peer companies: Examples of companies in the parent category include:

• Halloum B.gull (coin/stamp shop, 0 revenue)
• Stuksrud Pokestian (coin/stamp shop, 0 revenue)

Conclusion: Non-profit organizations have a similar structure, but with less focus on profitability. Entrepreneurs in the jewelry industry should consider combining services with non-profit organizations to expand their market reach.

Jewellery/watches/clocks/gold/silver store in Larvik is an industry with growth potential, especially in Larvik's city center. With 10 companies and 56 employees in 2026, as well as a revenue of NOK 40.0M, it is a good market advantage for entrepreneurs. However, it is important to focus on profitability and differentiation to compete effectively. SmartGrunder can help entrepreneurs find optimal addresses and strategies to establish themselves in this industry in Larvik.