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Jewellery/Watches/Clocks/Gold/Silver Store Industry in Levanger: A Comprehensive Analysis

Published 26.09.2026

Key insights into the economic landscape, companies, and future potential for this sector in Levanger municipality, Norway.

Short Overview of the Industry

The jewellery/watches/clocks/gold/silver store industry in Levanger is a small but stable sector with two registered companies. The two companies, Levanger Klokker Og Smykker As and Gullsmed Pettersen As, operate in the same district and have a combined total of 8 employees. The industry shows a mix of strong and weak economic development, with an EBITDA margin of 15% for the entire sector. There are no bankruptcy registrations among the companies, but one of them reports negative results. Prospects for new entrants depend on differentiation and efficient operations in a competitive market.

Economic Trends and Key Figures

The industry shows a complex economic development over the past years. Sales have fluctuated between 2016 and 2025, with a decline of 26.6% from 2016 to 2017, but an increase of 9.5% from 2023 to 2024. The number of employees has varied between 7 and 18, with a decline of 44.4% from 2016 to 2017. In 2025, there are 8 employees, indicating stabilisation after years of decline. The EBITDA margin stands at 15%, and gross profit accounts for 57% of sales. This suggests that the companies have relatively good cost control, even though one of them reports negative results.

Sales over time — jewellery/watches/clocks/gold/silver store — Levanger
Sales over time — jewellery/watches/clocks/gold/silver store
Number of companies — jewellery/watches/clocks/gold/silver store — Levanger
Number of companies — jewellery/watches/clocks/gold/silver store
Employees over time — jewellery/watches/clocks/gold/silver store — Levanger
Employees over time — jewellery/watches/clocks/gold/silver store

Companies in the Industry

Two companies operate in the industry in Levanger:

  1. Levanger Klokker Og Smykker As
  • Address: Moafjæra 14, Levanger
  • Founded: 25 March 2014
  • Number of employees: 7
  • Financials: Operating income NOK 9.9M, EBITDA NOK 1.7M, gross profit NOK 5.5M
  • Organisational form: AS
  1. Gullsmed Pettersen As
  • Address: Håkon den godes gate 22, Levanger
  • Founded: 2 January 2001
  • Number of employees: 1
  • Financials: Operating income NOK 699.0K, EBITDA NOK -23.0K, gross profit NOK 570.0K
  • Organisational form: AS

Both companies are registered as AS, and there are no bankruptcy registrations. Levanger Klokker Og Smykker As has a stronger financial position compared to Gullsmed Pettersen As, which reports negative results.

Geographic Distribution of the Business

All companies in the industry are registered in Levanger. There is no spread to other districts or municipalities. The two companies operate in the same district, which may indicate a concentration of activity in a specific part of the municipality. This can be an advantage for collaboration and customer contact, but may also lead to competition between the companies.

Companies by place — jewellery/watches/clocks/gold/silver store — Levanger
Companies by place — jewellery/watches/clocks/gold/silver store

Operational Efficiency and Stability

The industry shows stability in terms of bankruptcy, with no registered bankruptcies among the companies. Nevertheless, one of the companies (Gullsmed Pettersen As) reports negative results, which may indicate economic challenges. It is important to note that one of the companies has an EBITDA margin of 16%, while the other has a negative EBITDA. This shows that there is significant variation in operating results, and some companies must be particularly attentive to cost control and revenue generation.

Outlook for New Entrants

For entrepreneurs considering establishing themselves in this industry in Levanger, it is important to take into account the existing competition and economic challenges. There are opportunities to establish oneself in a market segment with a relatively stable EBITDA margin (15%), but there are also challenges related to achieving profitability. Differentiation of the offering, focus on quality, or specialisation in a part of the market can be key factors for success. SmartGrunder can help find suitable addresses in Levanger for this industry, based on natural and development potential.

Conclusion

The jewellery/watches/clocks/gold/silver store industry in Levanger is a small but stable sector with two companies. They show a mix of strong and weak economic development, and there are opportunities to establish oneself in a market segment with a relatively good EBITDA margin. Nevertheless, it is important to be aware of the competition and economic challenges. SmartGrunder can help find suitable addresses in Levanger for this industry, based on natural and development potential.