Jewellery/Watches/Clocks/Gold/Silver Store Industry in Lier: A Comprehensive Analysis

Other Observations

• Vestgård As is the only company in Lier with active operations and revenue, with a turnover of NOK 9.0 million and 6 employees. The other companies (Worldwide Watches & Jewelry As, Aulakh Dropshipping, Klbk.store Ertas, Klkb.store Ertas) have either no revenue or are newly established.
• Lierskogen is the most important geographical hub for the industry, with a single company (Vestgård As) contributing to 97.8% of the industry's total operating profit in the municipality.
• Tranby has a company (Worldwide Watches & Jewelry As) with 1 employee, but no revenue or operating profit.
• Organizational Forms: All companies are registered as AS or ENK, with 2 AS companies and 3 ENK companies.
• Bankruptcy Security: None of the companies in the industry are registered as bankrupt, but 3 companies have no revenue or operating profit, which may indicate past or current challenges.

Jewellery/watches/clocks/gold/silver store industry in Lier shows a mix of stability and challenges:

• Positive: Vestgård As has shown resilience with NOK 9.0 million in turnover and NOK 1.2 million in EBITDA. This indicates that there is a market for high-quality products in the municipality.
• Development Trends: Turnover has increased by +6.7% from 2023 to 2024, and the number of employees has stabilized at 6-7 after a sharp decline in 2019.
• Outlook for New Companies: With 5 companies in the industry, but only 1 with active operations, there is potential for new players who can differentiate themselves through unique sales strategies or digital channels (such as Aulakh Dropshipping is trying).
• Geographic Focus: Lierskogen is the only area with active operations, which could be advantageous for new companies looking to establish themselves in an existing market.
• SmartGrunder Offerings: Founders can get help to find suitable locations in Lier for this industry, with a focus on areas with high customer traffic and existing infrastructure.

Non-profit organization group in Lier has a larger company base (6 companies) compared to the jewellery/watches/clocks/gold/silver store industry (5 companies). However, data from 2025 shows that both groups have nearly the same number of employees (7) and fairly similar turnover (NOK 9.0 million for the jewellery industry vs. NOK 9.1 million for non-profit organizations).

Key Differences:

Peer companies in non-profit organizations: One of the most interesting peer companies is As Granto (coin/stamp shop) with NOK 113,000 in turnover and NOK 13,000 in EBITDA. This shows that although non-profit organizations have a broader company base, they have simpler companies with lower turnover compared to the jewellery industry.

Jewellery/watches/clocks/gold/silver store industry in Lier has shown stabilization after a sharp decline in 2019:

• Turnover: From NOK 15.4 million in 2016 to NOK 9.0 million in 2025, with a rise of +6.7% from 2023 to 2024.
• Number of Employees: Has varied between 5-7 over time, with a rise from 5 to 7 employees from 2021 to 2026.
• EBITDA Margin: 13% in 2023, which is higher than the average for many small companies.
• Average income per employee: NOK 1.4 million for Vestgård As, which is the only company with active operations.
• Average operating profit per employee: NOK 197,200 for Vestgård As, which shows efficient operations.

Total of 5 companies in the jewellery/watches/clocks/gold/silver store industry in Lier, with the following details:

Important Observation: Vestgård As is the only company with active operations and revenue, while the other companies either have no revenue or are new companies that have not yet started operational activities.

Jewellery/watches/clocks/gold/silver store industry in Lier is distributed across the following areas:

Important Observation: Lierskogen is the only area with active operations and operating profit, while Tranby has a company (Worldwide Watches & Jewelry As) with 1 employee, but no revenue.

Jewellery/watches/clocks/gold/silver store industry in Lier shows a mix of stability and challenges:

• Stability: Vestgård As has shown resilience with NOK 9.0 million in turnover and NOK 1.2 million in EBITDA.
• Development Trends: Turnover has increased by +6.7% from 2023 to 2024, and the number of employees has stabilized at 6-7 after a sharp decline in 2019.
• Outlook for New Companies: With 5 companies in the industry, but only 1 with active operations, there is potential for new players who can differentiate themselves through unique sales strategies or digital channels.
• Geographic Focus: Lierskogen is the only area with active operations, which could be advantageous for new companies looking to establish themselves in an existing market.
• SmartGrunder Offerings: Founders can get help to find suitable locations in Lier for this industry, with a focus on areas with high customer traffic and existing infrastructure.

Jewellery/watches/clocks/gold/silver store industry in Lier has 5 companies, with Vestgård As as the only one with active operations and revenue. The industry has shown stabilization after a sharp decline in 2019, with a rise of +6.7% in turnover from 2023 to 2024. The number of employees has stabilized at 6-7 after a sharp decline in 2019. Lierskogen is the only area with active operations, while Tranby has a company with 1 employee, but no revenue. Vestgård As has shown resilience with NOK 9.0 million in turnover and NOK 1.2 million in EBITDA.