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Jewellery/Watches/Clocks/Gold/Silver Store Industry in Lillestrøm: A Comprehensive Analysis
Economic Overview, Companies, and Outlook for Founders and Local Decision-Makers
Executive Summary
Other Observations
- Number of companies: There are 22 companies registered in this industry in Lillestrøm, with AS (9 companies) as the dominant organizational form.
- Geographic distribution: Activity is most concentrated in Strømmen (5 companies, 43 employees), with less presence in Lillestrøm (3 companies, 37 employees) and Skedsmokorset (1 company, 6 employees).
- New companies: Several new companies have been registered in 2024–2026, but these have no operational results yet (e.g., Darisiro Handel, Glimmer Poise, Kaitert).
Economic Overview
- Sales: Sales increased from 2016 (NOK 50.9M) to 2024 (NOK 72.6M), but fell by 18.5% in 2025 to NOK 59.2M.
- Employees: Employees increased from 2016 (87) to 2024 (102), but fell by 15.7% in 2025 to 86.
- Trend: Sales and employees had a positive trend up to 2024, but there is a clear decline in 2025 that should be investigated further.
Table: Annual Development
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 50.9M | 87 |
| 2024 | 72.6M | 102 |
| 2025 | 59.2M | 86 |
Companies in the Industry
- Anthony Sandberg As: Storgata 16, Lillestrøm – 22 employees, NOK 13.2M in operating income, NOK 1.4M in EBITDA.
- Strømmen Ur Og Smykker As: Støperiveien 5, Strømmen – 17 employees, NOK 2.3M in EBITDA, 12% EBITDA margin.
- Søstrene Gill As: Teatergata 14, Lillestrøm – 8 employees, NOK 577K in EBITDA, 5% EBITDA margin.
- Gullfunn Skedsmo As: Furuholtet 1, Skedsmokorset – 6 employees, NOK 2.4M in EBITDA, 7% EBITDA margin.
- New companies: Darisiro Handel, Glimmer Poise, and Kaitert have no operational results yet (registered 2024–2026).
Business Geography
- Strømmen: 5 companies, 43 employees, NOK 41.3M in sales, 10% EBITDA margin.
- Lillestrøm: 3 companies, 37 employees, NOK 28.4M in sales, 7% EBITDA margin.
- Skedsmokorset: 1 company, 6 employees, NOK 30.7M in sales, 7% EBITDA margin.
Table: Geographic Distribution
| Location | Number of Companies | Employees | Sales (NOK) | EBITDA Margin |
|---|---|---|---|---|
| Strømmen | 5 | 43 | 41.3M | 10% |
| Lillestrøm | 3 | 37 | 28.4M | 7% |
| Skedsmokorset | 1 | 6 | 30.7M | 7% |
Business Dynamics
- Bankruptcies: No bankruptcies have been registered in this industry in Lillestrøm.
- Stable companies: Most companies have positive operations (e.g., Anthony Sandberg As, Strømmen Ur Og Smykker As, Gullfunn Skedsmo As).
- Development: Two companies (Gullfunn Strømmen, Juvelen Strømmen) have no operational results, which may indicate potential challenges.
- New companies: Darisiro Handel, Glimmer Poise, and Kaitert have no operational results yet (registered 2024–2026).
Outlook
Outlook for Founders
- Stable companies: There is a good number of stable companies in the industry, which can provide opportunities for collaboration or consolidation.
- Geographic spread: Activity is spread across Strømmen, Lillestrøm, and Skedsmokorset, which can provide opportunities to establish presence in different areas.
- Decline in 2025: The clear decline in sales and employees in 2025 should be investigated further, and may be a challenge for new companies.
- Competitiveness: The most competitive companies have high EBITDA margins (10–12%) and high operating income per employee (NOK 1.2–1.6M).
Outlook for Ideal Organizations
- Larger group: Ideal organizations have 25 companies in Lillestrøm, compared to 22 companies in this industry.
- Economic development: Sales increased from 2016 (NOK 62.4M) to 2025 (NOK 1030.0M), with an extreme increase in 2023 (307.6%).
- Employees: Employees increased from 2016 (89) to 2026 (105), with an increase of 10.5% in 2025–2026.
- Peer companies: Tavex Gull Og Sølv As Avd Lillestrøm (NOK 858.6M in sales, NOK 30.3M in EBITDA) and Roschberg Mynthandel As Avd Lillestrøm (NOK 22.5M in sales, NOK 869.2K in EBITDA) are examples of companies in the broader category.
Other companies in ideell organisasjon (not in jewellery/watches/clocks/gold/silver store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Tavex Gull Og Sølv As Avd Lillestrøm | coin / poststamp shop | Adolph Tidemands gate 55, 2000 Lillestrøm | NOK 858.6M | 20 | NOK 30.3M |
| Roschberg Mynthandel As Avd Lillestrøm | coin / poststamp shop | Kirkegata 6A, 2000 Lillestrøm | NOK 22.5M | 2 | NOK 869.2K |
| Brass & Treblås As | coin / poststamp shop | Brogata 10, 2000 Lillestrøm | NOK 3.3M | 1 | NOK 171.0K |
Conclusion
- Stable companies: There is a good number of stable companies in the industry, which can provide opportunities for collaboration or consolidation.
- Geographic spread: Activity is spread across Strømmen, Lillestrøm, and Skedsmokorset, which can provide opportunities to establish presence in different areas.
- Decline in 2025: The clear decline in sales and employees in 2025 should be investigated further, and may be a challenge for new companies.
- Competitiveness: The most competitive companies have high EBITDA margins (10–12%) and high operating income per employee (NOK 1.2–1.6M).
SmartGrunder can help founders explore addresses in Lillestrøm for this industry, with a focus on natural development opportunities.