Jewellery/Watches/Clocks/Gold/Silver Store Industry in Lørenskog: A Comprehensive Overview

The jewellery/watches/clocks/gold/silver store industry in Lørenskog shows a mix of stability and dynamism. With 16 registered companies in the municipality, including both established businesses and new companies founded in recent years, data points to an industry in change. In recent years, there has been a marked increase in the number of employees (from 37 in 2025 to 45 in 2026) and an increase in sales (from NOK 26.9 million in 2025 to NOK 27.4 million in 2026). At the same time, EBITDA margins and operating results show that some companies operate with margins below zero, which may indicate challenges for some businesses.

The industry has experienced significant variations in sales and number of employees over time. From 2016 to 2022, sales experienced a strong increase (+233.7%) after a decline in 2020 and 2021. In 2022, sales reached NOK 45.0 million, but have since declined to NOK 27.4 million in 2026. The number of employees has also been unstable, with an increase from 22 in 2021 to 45 in 2026. EBITDA margins range from -4% to 10%, showing that some companies operate at a loss, while others achieve profitability. The most profitable companies are Gill Triaden As (10% EBITDA margin) and Klokkeregisteret As (55% EBITDA margin).

In Lørenskog, 16 companies are registered within the industry, with the following organisational forms:

The most well-known companies include:

• Metro Ur Og Smykker As (Bibliotekgata 30): 13 employees, EBITDA -288.0K NOK
• Glitter Triaden (Gamleveien 88): 11 employees, EBITDA 196.9K NOK
• Gill Triaden As (Lørenskog storsenter): 7 employees, EBITDA 1.1M NOK
• Klokkeregisteret As (Fjellhamarveien 46): 0 employees, EBITDA 149.0K NOK

Many of the newer companies (founded after 2022) still have no employees or sales, indicating they are in the early stages.

Activity in the industry is concentrated in Lørenskog, with 5 companies and 47 employees in the municipality. The key locations are:

• Gamleveien 88 (4 companies, 38 employees)
• Bibliotekgata 30 (1 company, 13 employees)
• Solheimsv 85/87 (1 company, 6 employees)

Activity is also registered in neighbouring municipalities such as Fjellhamar and Rasta, but with fewer companies and no employees. The most central location is Triaden in Lørenskog, which hosts several companies.

The industry shows relative stability with no registered bankruptcies in Lørenskog. However, data shows that some companies operate with negative EBITDA and operating results, which may indicate economic challenges. For example, Metro Ur Og Smykker As has a negative operating result of -315.0K NOK, while Klokkeregisteret As achieves a positive result of 112.0K NOK. This shows that the industry has both profitable and challenged businesses.

For founders considering starting a business within this industry in Lørenskog, data shows a mix of opportunities and challenges. The increasing number of employees (from 37 in 2025 to 45 in 2026) and stabilised sales (NOK 27.4 million in 2026) indicate a gradual recovery. However, it is important to note that several companies operate with negative EBITDA, which may indicate high operating costs or low competitiveness. Founders should consider focusing on differentiation, quality, and efficient operations to ensure profitability. SmartGrunder can help find suitable locations in Lørenskog for this industry.

The jewellery/watches/clocks/gold/silver store industry in Lørenskog shows signs of gradual stabilisation after a period of variations in sales and operating results. With 16 companies and 45 employees in 2026, as well as an increase in sales compared to 2025, data points to a potential recovery. Founders, however, should be aware of the challenges indicated by the negative EBITDA values of some companies. A strategic approach focusing on quality, efficiency, and marketing can provide an advantage in this competitive industry.