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Jewellery/Watches/Clocks/Gold/Silver Store Industry in Lyngdal: A Comprehensive Overview
Economic and Business Landscape Analysis for Founders and Local Decision-Makers in Lyngdal Municipality, Norway
Executive Summary
Industry Overview
The jewellery/watches/clocks/gold/silver store industry in Lyngdal is a small but growing sector with 5 registered companies. In recent years, the industry has shown stable sales growth (an increase of 5.1% in 2025 compared to 2024) and an increase in the number of employees (from 10 in 2024 to 12 in 2025). Most companies are organised as AS, and none of them are registered in bankruptcy. The industry has a high EBITDA margin of 9%, which demonstrates good operational efficiency.
Key Figures
- Sales: NOK 13.8 million in 2025 (an increase of 5.1% from 2024)
- Employees: 12 in 2025 (an increase of 20% from 2024)
- EBITDA: NOK 1.4 million (margin of 9%)
- Debt: NOK 6.7 million total for the industry
- Equity: NOK 4.6 million total
Economic Overview
The industry has shown strong sales growth in recent years, with an increase of 43.9% from 2017 to 2018. This growth has remained at a moderate level since, with an average annual increase of 5.1% from 2016 to 2025. The sales volume has now reached NOK 13.8 million in 2025, demonstrating stable development.
The number of employees has grown by 100% from 2016 to 2026, with a particular increase of 58.3% from 2025 to 2026. This indicates that the industry has been active in developing its operations and offering new services.
Key Figures in Table Form
| Year | Sales (NOK) | Employees | EBITDA (NOK) | EBITDA Margin |
|---|---|---|---|---|
| 2016 | 6.6M | 9 | 0 | 0% |
| 2018 | 10.0M | 9 | 1.2M | 12% |
| 2025 | 13.8M | 12 | 1.4M | 9% |
| 2026 | 19 employees (estimated) | - | - | - |
Note: 2026 data is estimated based on the trend from 2025 to 2026.



Companies in the Industry
Lyngdal has 5 companies within the jewellery/watches/clocks/gold/silver store industry, all organised as AS. The key companies are:
- Alliance Lyngdal As (Kirkeveien 11) – 8 employees, sales of NOK 9.0M, EBITDA of NOK 1.2M
- Lyngdal Smykker Og Klokker As (Fiboveien 1) – New company established in 2025, no operational data yet
- Lyngdal Gull & Sølv As (Kirkeveien 29A) – 6 employees, sales of NOK 4.9M, EBITDA of NOK 209K
- Rm Hellestøl (Asalkleiva 16) – Two companies with 0 employees and no operational data
Organisational Statistics
- AS: 3 companies, 21 employees, NOK 14.0M operational income, NOK 1.4M EBITDA
- ENK: 2 companies, 0 employees, no operational data
Business Geography
All companies in the industry are registered in the Lyngdal area. There are 3 companies with employees and operational data in Lyngdal, with a total of 21 employees and NOK 13.9M in sales. There is no activity registered in other districts or municipalities in Agder.
Distribution by District
| District | Number of Companies | Employees | Sales (NOK) |
|---|---|---|---|
| Lyngdal | 3 | 21 | 13.9M |
| Other Districts | 0 | 0 | 0 |
Note: No activity is registered outside Lyngdal in this industry.

Business Dynamics
The industry has been stable in terms of bankruptcy, with no companies registered in bankruptcy. However, there have been variations in operational data:
- Lyngdal Smykker Og Klokker As (established 2025) has no operational data yet
- Rm Hellestøl (two companies) has no operational data and 0 employees
- Lyngdal Gull & Sølv As has a low EBITDA (4%) compared to the industry average (9%)
Operational Statistics
| Company | EBITDA (NOK) | EBITDA Margin | Employees |
|---|---|---|---|
| Alliance Lyngdal As | 1.2M | 12% | 8 |
| Lyngdal Gull & Sølv As | 209K | 4% | 6 |
| Lyngdal Smykker Og Klokker As | 0 | 0% | 7 |
| Rm Hellestøl | 0 | 0% | 0 |
Note: Lyngdal Smykker Og Klokker As is a new company that has not yet started operations.
Outlook
Outlook for Founders
The industry shows potential for growth, especially with the increasing sales (5.1% in 2025) and stabilising development in the number of employees. The EBITDA margin of 9% shows that existing companies have good operational efficiency. For founders, this can be a good opportunity, especially with a focus on differentiation and quality.
Challenges
- Competition from existing companies (Alliance Lyngdal As and Lyngdal Gull & Sølv As)
- Low EBITDA margin for some companies (e.g., Lyngdal Gull & Sølv As)
- Lack of operational data for new companies (Lyngdal Smykker Og Klokker As)
Recommendation: Founders should focus on unique sales channels and quality to stand out in a competitive market.
Outlook for Non-Profit Organisations
The broader category non-profit organisation in Lyngdal has 6 companies, showing that this category is more developed than the individual industry. However, both categories have similar development trends in sales and number of employees.
Comparison with Peer Companies
| Company | Industry | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Horst Vimme | Coin/Stamp Shop | 0 | 0 | 0 |
Note: Peer company Horst Vimme has no operational data, showing that this category also has challenges in generating income.



Other companies in ideell organisasjon (not in jewellery/watches/clocks/gold/silver store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Horst Vimme | coin / poststamp shop | Solsida 2, 4580 Lyngdal | NOK 0 | 0 | NOK 0 |
Conclusion
The jewellery/watches/clocks/gold/silver store industry in Lyngdal shows potential for growth, with a stable increase in sales and number of employees. Existing companies have good operational efficiency, but there are challenges in standing out in a competitive market. Founders should consider focusing on unique sales channels and quality to achieve success.
For further analysis and help to find suitable locations in Lyngdal, you can contact SmartGrunder for detailed advice and support.