Jewellery/Watches/Clocks/Gold/Silver Store Industry in Nordre Follo: A Comprehensive Overview

Nordre Follo has an active jewellery/watches/clocks/gold/silver store industry with 19 registered companies in the municipality, distributed across three central city districts: Ski, Kolbotn, and Langhus. The industry shows a mix of stability and variation in operating results, with an average EBITDA margin of 16% and an average sales growth of 6% over the past few years. The most significant companies are AS entities, with 9 companies in this organizational form. The industry has been affected by market fluctuations, especially in 2025, where sales fell by 23.8% compared to 2024. This underscores the need for strategic planning for new players.

Sales Development (2016–2025):

• 2021 recorded a peak sales of NOK 63.0M, with a growth of 34.1% compared to 2020.
• 2025 marked a sharp decline of 23.8%, to NOK 42.1M.

Employee Development (2016–2026):

• Employees have varied between 42 and 72 over the years, with stabilization around 55–56 employees in 2025–2026.
• The most significant increase was recorded in 2022 (13.2%), while 2017 and 2018 showed declines of 31.9% and 14.3%, respectively.

Average Key Figures:

• EBITDA margin: 16% (2025)
• Sales growth: 6% (average over 2016–2025)
• Average sales per employee: NOK 960,000 (2025)

Registered Companies (19 total):

• Ski is the main hub for 13 companies, including Ski Ur Og Smykker As, Glitter Ski Storsenter As, and Mestergull Ski Storsenter As.
• Kolbotn has 2 companies, including Kolbotn Ur & Gull As.
• Langhus has 1 company: Verdisaker As.

Organizational Forms:

• AS is dominant (9 companies), with an average operating result of NOK 5.7M per company.
• ENK companies (4 companies) have lower operating results but higher EBITDA margins (40% for Verdisaker As).

Bankruptcy Safety:

• All companies are not bankrupt according to 2026 data, but some have zero sales (e.g., Thune Gullsmed & Urmaker As Avd Urmagasinet Ski and Gullfunn Ski).

Ski (6 companies):

• Sales: NOK 35.3M (2025)
• Employees: 48
• EBITDA margin: 16%
• Average sales per employee: NOK 740,000

Kolbotn (2 companies):

• Sales: NOK 7.1M (2025)
• Employees: 7
• EBITDA margin: 11%
• Average sales per employee: NOK 1.0M

Langhus (1 company):

• Sales: NOK 8.9M (2025)
• Employees: 1
• EBITDA margin: 40%
• Average sales per employee: NOK 8.9M

Conclusion: Ski is the most central area for the industry, with higher volume and better economic results compared to Kolbotn and Langhus.

Bankruptcy Safety:

• No companies are bankrupt in 2026, but 4 companies (e.g., Thune Gullsmed & Urmaker As Avd Urmagasinet Ski) have zero sales and zero operating results.

Operating Result Fluctuations:

• Mestergull Ski Storsenter As had a growth of 13% in 2024, while Kolbotn Ur As had a decline of 2% in the same year.
• Verdisaker As (Langhus) had an extraordinary EBITDA margin of 40% in 2025, but this is due to the exceptional performance of a single company.

Conclusion: The industry shows both stability and uncertainty, with variations in both sales and operating results. This may be due to market fluctuations and company-specific factors.

Outlook for Founders

Opportunities:

• Ski is the most promising area for new players, with higher sales volume and better economic results.
• EBITDA margins above 16% indicate potential profitability in the industry.
• It is possible to establish oneself in a competitive market, especially if unique products or services can be offered.

Challenges:

• Sales fluctuations (e.g., 23.8% decline in 2025) can affect operating results.
• Competition from established companies (e.g., Ski Ur Og Smykker As) can be a challenge.
• Economic downturns (such as in 2025) can negatively affect sales and operating results.

Recommendation:

• Founders should consider establishing themselves in Ski and focus on differentiating their offerings to compete with existing companies.

Comparison with the overarching industry (ideal organization):

• Sales: Ideal organizations had a higher total sales of NOK 143.1M in 2025, compared to NOK 42.1M for jewellery/watches/clocks/gold/silver store.
• Employees: Ideal organizations had 119 employees in 2025, while jewellery/watches/clocks/gold/silver store had 55 employees.
• EBITDA margin: Ideal organizations had a lower average EBITDA margin of -6.0% in 2025, compared to 16% for jewellery/watches/clocks/gold/silver store.

Peer companies in ideal organizations:

• Verdihuset As (antique trade): NOK 101.0M sales, NOK 36.2M EBITDA, 5 employees.
• Samlerhuset Norge As (coin/stamp shop): NOK 139.1M sales, NOK -5.2M EBITDA, 58 employees.

Conclusion: Ideal organizations have a larger market size, but with lower profitability compared to jewellery/watches/clocks/gold/silver store. This shows that the industry has a unique position in the municipality.

jewellery/watches/clocks/gold/silver store industry in Nordre Follo shows both opportunities and challenges for new players. With a stable presence in Ski and high EBITDA margins, the industry can be profitable for founders. However, attention must be paid to market fluctuations and competition from established companies. SmartGrunder can help founders find optimal addresses in the municipality for this industry, based on economic and geographic factors.