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Industry · municipality
Jewellery/Watches/Clocks/Gold/Silver Store in Notodden
An analytical overview of the industry, companies, and development trends in the municipality of Notodden in Vestfold and Telemark county, Norway.
Executive Summary
Key Figures and Development
The jewellery/watches/clocks/gold/silver store industry in Notodden has a complex history with both rising and falling trends. In 2025, there are 4 companies in the industry, with 6 employees in total. Sales have been highly variable over time, with a negative development in 2019 and 2023, but an increase of +1.9% from 2024 to 2025. Employees have shown a more stable development, with an increase of +22.2% from 2025 to 2026. This indicates a certain degree of stabilisation in the industry, although the variation remains significant.
Economic Overview
Sales and Employee Development
The industry has experienced significant variations in sales and number of employees over time:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 629.5K | 9 |
| 2017 | 448.5K | 10 |
| 2018 | 253.9K | 10 |
| 2019 | -216.4K | 5 |
| 2020 | 86.0K | 6 |
| 2021 | 96.0K | 8 |
| 2022 | 61.0K | 8 |
| 2023 | -5.0K | 9 |
| 2024 | 54.0K | 6 |
| 2025 | 55.0K | 9 |
The most dramatic sales decline occurred in 2019 with -185.2% compared to 2018. This may indicate a special event or market disruption. In 2025, there is a very small increase of +1.9% compared to 2024, which may indicate a beginning stabilisation.



Companies in the Industry
The following companies are registered in the industry in Notodden:
- Tuven Gull V/ann Kristin Haagensen – Address: Tuvenbøygen 2, Notodden. Organisational form: ENK. Number of employees: 13. Founded: 2009-09-17.
- Medieval Den Stangeland – Address: Villandvegen 44, Notodden. Organisational form: ENK. Number of employees: 0. Founded: 2024-10-28.
- Medieval Den Stangeland (duplicate) – Address: Villandvegen 44, Notodden. Organisational form: ENK. Number of employees: 0. Founded: 2024-10-28.
- Mikkelborg As – Address: Storgata 42, Notodden. Organisational form: AS. Number of employees: 0. Founded: 2013-04-10.
There is no publicly available information about the bankruptcy status of these companies, but it is registered that they are not in bankruptcy proceedings.
The organisational forms are dominated by ENK (sole proprietorship), with one AS (limited company) in the form of Mikkelborg As.
Geographic Distribution
All companies in the industry are registered in Notodden. There is 1 company registered in the municipality, with 13 employees and 0 sales. This indicates that the activity is concentrated in the central areas of the municipality, particularly in the area around Tuvenbøygen and Villandvegen.

Business Dynamics
Operational Dynamics and Bankruptcy Statistics
There is no publicly available information about bankruptcy in the industry in Notodden. The registered companies have not reported bankruptcy. This may indicate that the industry has relatively stable operations, even though sales data show significant variations. However, there is no detailed information about bankruptcy risks or problematic companies in the industry.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering establishing themselves in the jewellery/watches/clocks/gold/silver store industry in Notodden, the following points are important to note:
- Stable number of companies: Although there are few companies, there is a certain degree of stability in the number of companies over time.
- Variable sales: The sales history shows significant variations, which may indicate uncertain market conditions.
- Mikkelborg As as an example: This company has a positive operating result (EBITDA of 34.0K) and a high EBITDA margin of 61%, which may indicate potential opportunities in the industry.
- Stable number of employees: Although the number of employees has varied, there is a certain degree of stabilisation in 2025 and 2026.
SmartGrunder can help entrepreneurs find suitable locations in Notodden for this industry, based on both economic and geographic factors.
Conclusion
The jewellery/watches/clocks/gold/silver store industry in Notodden has a complex history with both rising and falling trends. Although there are few companies, there is a certain degree of stabilisation in the number of employees and a very small increase in sales in 2025. This may indicate that the industry has potential for further development, even though it is necessary to be aware of the significant variations in sales and operating results. Entrepreneurs should consider both the opportunities and challenges in the industry before making decisions about establishing themselves in Notodden.