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Jewellery/Watches/Clocks/Gold/Silver Store in Oslo – an Analysis of Companies, Statistics, and Outlooks

Published 22.09.2026

A detailed overview of the industry in Oslo, focusing on economic trends, businesses, and development opportunities for entrepreneurs and local decision-makers.

Executive Summary

Jewellery/watches/clocks/gold/silver store in Oslo is a mix of established businesses and recently founded companies. In total, 217 companies are registered in the industry, but this analysis focuses on 16 examples representing different organizational forms and geographical positions. The industry shows stable sales growth and an increase in the number of employees over the past few years, with specific developments after 2020. SmartGrunder can help entrepreneurs find suitable locations in Oslo for this industry.

Economic Trends and Statistics

Economic Trends

YearSales (NOK)EmployeesSales GrowthEmployee Growth
2016610.9M608--
20211027.2M548+38.2%+11.6%
20221098.6M605+7.0%+10.4%
20231066.6M612-2.9%+1.2%
20241142.5M622+7.1%+1.6%
20251061.8M603-7.1%-3.1%

The industry has experienced significant sales growth after 2020, with an increase of over 38% from 2020 to 2021. This may be due to increased demand for high-quality jewelry and clockmaking. Employee numbers have grown gradually, but with minor variations. The EBITDA margin is at 7%, and the gross profit is high at 214%, showing good cost efficiency in the industry.

Sales over time — jewellery/watches/clocks/gold/silver store — Oslo
Sales over time — jewellery/watches/clocks/gold/silver store
Number of companies — jewellery/watches/clocks/gold/silver store — Oslo
Number of companies — jewellery/watches/clocks/gold/silver store
Employees over time — jewellery/watches/clocks/gold/silver store — Oslo
Employees over time — jewellery/watches/clocks/gold/silver store

Key Companies in the Industry

Key Companies

The following companies represent the industry in Oslo:

  1. Urmaker Bjerke As (Øvre Slottsgate 25) – 81 employees, sales of 473.6M NOK, EBITDA of 44.3M NOK.
  2. David Andersen As (Karl Johans gate 20) – 37 employees, sales of 69.9M NOK, EBITDA of 7.3M NOK.
  3. Pandora Arkaden (Karl Johans gate 5) – 12 employees, sales of 34.7M NOK, EBITDA of 2.5M NOK.
  4. Linderud Klokker Og Smykker As – 12 employees, sales of 3.4M NOK, EBITDA of -921.0K NOK (negative).

Most companies are organized as AS (69 companies), while one is NUF. The most profitable companies have higher EBITDA margins, while some like Linderud have negative values. This shows that the industry has both strong and weak players.

Sales by organisation form — jewellery/watches/clocks/gold/silver store — Oslo
Sales by organisation form — jewellery/watches/clocks/gold/silver store
Employees by organisation form — jewellery/watches/clocks/gold/silver store — Oslo
Employees by organisation form — jewellery/watches/clocks/gold/silver store

Geographical Distribution of Businesses

Geographical Distribution

All businesses in the industry are registered in Oslo, with a focus on central areas such as Karl Johans gate, Slottsgaten, and Prinsens gate. There are 70 companies, 621 employees, and total sales of 1214.2M NOK in Oslo. There is no sub-counting of businesses in sub-areas, which indicates that the industry is centrally located in the city.

Companies by place — jewellery/watches/clocks/gold/silver store — Oslo
Companies by place — jewellery/watches/clocks/gold/silver store

Operational Dynamics and Bankruptcy

Operational Dynamics and Bankruptcy Statistics

None of the registered companies have filed for bankruptcy, showing a stable industry. However, some companies, such as Linderud Klokker Og Smykker As, show negative EBITDA values, which may indicate economic challenges. There is no publicly available bankruptcy statistics for the industry, but there are no bankruptcy reports among the listed companies.

Outlook for Entrepreneurs

The industry shows positive development in sales and number of employees, especially after 2020. This can be a good indicator for entrepreneurs looking to establish themselves in Oslo. EBITDA margins are at 7%, showing good profitability. However, entrepreneurs should be aware of competition and economic challenges, as shown by some companies' negative EBITDA. Oslo is an attractive location due to high demand for high-quality jewelry and clockmaking.

Comparison with Non-Profit Organizations

The broader category of non-profit organizations has 229 companies, showing that this category is larger than the individual industry. Sales in non-profit organizations have grown by 10.3% from 2016 to 2017, while sales in jewellery/watches/clocks/gold/silver store have grown by 1.9%. The EBITDA margin in non-profit organizations is lower, but the number of employees has grown more. Examples of companies in non-profit organizations include Roschberg Mynthandel As and Oslo Myntgalleri As, which have higher sales than many companies in the jewellery industry.

Sales in the parent industry — ideell organisasjon — Oslo
Sales in the parent industry — ideell organisasjon
Companies in the parent industry — ideell organisasjon — Oslo
Companies in the parent industry — ideell organisasjon
Employees in the parent industry — ideell organisasjon — Oslo
Employees in the parent industry — ideell organisasjon

Other companies in ideell organisasjon (not in jewellery/watches/clocks/gold/silver store)

CompanyIndustryAddressSalesEmployeesEBITDA
Roschberg Mynthandel As Avd Oslocoin / poststamp shopLøkkeveien 1, 0253 OsloNOK 401.4M14NOK 15.5M
Oslo Myntgalleri Ascoin / poststamp shopElisenbergveien 35B, 0265 OsloNOK 80.2M20NOK 13.9M
Goldsource Norway Ascoin / poststamp shopDronning Eufemias gate 16, 0191 OsloNOK 121.2M4NOK 4.0M
Mynthuset Ascoin / poststamp shopSandakerveien 12, 0473 OsloNOK 33.9M0NOK 2.3M
Numisma Mynthandel Ascoin / poststamp shopKongensg 16, 0153 OsloNOK 29.3M5NOK 1.3M
Wsss Asjewellery/watches/clocks/gold/silver storeTorggata 1, 0181 OsloNOK 7.1M5NOK 742.0K
West Sølv Og Mynt Asjewellery/watches/clocks/gold/silver storeNiels Juels gate 27, 0257 OsloNOK 4.1M2NOK 589.0K
Lucky Eddie Asantiques storeTrondheimsveien 63, 0565 OsloNOK 3.3M5NOK 209.0K
Urmakermester Lct Asjewellery/watches/clocks/gold/silver storeGlads vei 20, 0489 OsloNOK 683.0K0NOK 134.0K
Brunsæl Frimerkeforretning Geir Brunsælcoin / poststamp shopArendalsgata 14, 0463 OsloNOK 01NOK 0
Gamle Oslo Gull Sølv & Mynter Ascoin / poststamp shopHagegata 3A, 0577 OsloNOK 00NOK 0
Helene Mynthandel Ascoin / poststamp shopOle Messelts vei 24, 0676 OsloNOK 00NOK 0
Paulsen Stort Og Småttcoin / poststamp shopSinsenveien 11, 0572 OsloNOK 00NOK 0
Veron Capital Asjewellery/watches/clocks/gold/silver storeMajorstuveien 38, 0367 OsloNOK 00NOK 0
Veron Capital Asjewellery/watches/clocks/gold/silver storeMajorstuveien 38, 0367 OsloNOK 00NOK 0
Wanda Thulinjewellery/watches/clocks/gold/silver storeVollebekkveien 4D, 0598 OsloNOK 00NOK 0
Wang Watches And Luxury Itemsjewellery/watches/clocks/gold/silver storeOperagata 65A, 0194 OsloNOK 00NOK 0
Watch & Silver Image Asjewellery/watches/clocks/gold/silver storeJernbanetorget 6, 0154 OsloNOK 00NOK 0
Win Win Business Network Limitedjewellery/watches/clocks/gold/silver storeKarenlyst 8B, 0278 OsloNOK 00NOK 0

Conclusion

Jewellery/watches/clocks/gold/silver store in Oslo is a stable and growing industry with good economic trends. There are opportunities for entrepreneurs, especially in central locations. However, one should be aware of competition and economic challenges. SmartGrunder can help find suitable locations and analyze market challenges for new businesses.