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Jewellery/Watches/Clocks/Gold/Silver Store in Oslo – an Analysis of Companies, Statistics, and Outlooks
A detailed overview of the industry in Oslo, focusing on economic trends, businesses, and development opportunities for entrepreneurs and local decision-makers.
Executive Summary
Jewellery/watches/clocks/gold/silver store in Oslo is a mix of established businesses and recently founded companies. In total, 217 companies are registered in the industry, but this analysis focuses on 16 examples representing different organizational forms and geographical positions. The industry shows stable sales growth and an increase in the number of employees over the past few years, with specific developments after 2020. SmartGrunder can help entrepreneurs find suitable locations in Oslo for this industry.
Economic Trends and Statistics
Economic Trends
| Year | Sales (NOK) | Employees | Sales Growth | Employee Growth |
|---|---|---|---|---|
| 2016 | 610.9M | 608 | - | - |
| 2021 | 1027.2M | 548 | +38.2% | +11.6% |
| 2022 | 1098.6M | 605 | +7.0% | +10.4% |
| 2023 | 1066.6M | 612 | -2.9% | +1.2% |
| 2024 | 1142.5M | 622 | +7.1% | +1.6% |
| 2025 | 1061.8M | 603 | -7.1% | -3.1% |
The industry has experienced significant sales growth after 2020, with an increase of over 38% from 2020 to 2021. This may be due to increased demand for high-quality jewelry and clockmaking. Employee numbers have grown gradually, but with minor variations. The EBITDA margin is at 7%, and the gross profit is high at 214%, showing good cost efficiency in the industry.



Key Companies in the Industry
Key Companies
The following companies represent the industry in Oslo:
- Urmaker Bjerke As (Øvre Slottsgate 25) – 81 employees, sales of 473.6M NOK, EBITDA of 44.3M NOK.
- David Andersen As (Karl Johans gate 20) – 37 employees, sales of 69.9M NOK, EBITDA of 7.3M NOK.
- Pandora Arkaden (Karl Johans gate 5) – 12 employees, sales of 34.7M NOK, EBITDA of 2.5M NOK.
- Linderud Klokker Og Smykker As – 12 employees, sales of 3.4M NOK, EBITDA of -921.0K NOK (negative).
Most companies are organized as AS (69 companies), while one is NUF. The most profitable companies have higher EBITDA margins, while some like Linderud have negative values. This shows that the industry has both strong and weak players.


Geographical Distribution of Businesses
Geographical Distribution
All businesses in the industry are registered in Oslo, with a focus on central areas such as Karl Johans gate, Slottsgaten, and Prinsens gate. There are 70 companies, 621 employees, and total sales of 1214.2M NOK in Oslo. There is no sub-counting of businesses in sub-areas, which indicates that the industry is centrally located in the city.

Operational Dynamics and Bankruptcy
Operational Dynamics and Bankruptcy Statistics
None of the registered companies have filed for bankruptcy, showing a stable industry. However, some companies, such as Linderud Klokker Og Smykker As, show negative EBITDA values, which may indicate economic challenges. There is no publicly available bankruptcy statistics for the industry, but there are no bankruptcy reports among the listed companies.
Outlook for Entrepreneurs
The industry shows positive development in sales and number of employees, especially after 2020. This can be a good indicator for entrepreneurs looking to establish themselves in Oslo. EBITDA margins are at 7%, showing good profitability. However, entrepreneurs should be aware of competition and economic challenges, as shown by some companies' negative EBITDA. Oslo is an attractive location due to high demand for high-quality jewelry and clockmaking.
Comparison with Non-Profit Organizations
The broader category of non-profit organizations has 229 companies, showing that this category is larger than the individual industry. Sales in non-profit organizations have grown by 10.3% from 2016 to 2017, while sales in jewellery/watches/clocks/gold/silver store have grown by 1.9%. The EBITDA margin in non-profit organizations is lower, but the number of employees has grown more. Examples of companies in non-profit organizations include Roschberg Mynthandel As and Oslo Myntgalleri As, which have higher sales than many companies in the jewellery industry.



Other companies in ideell organisasjon (not in jewellery/watches/clocks/gold/silver store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Roschberg Mynthandel As Avd Oslo | coin / poststamp shop | Løkkeveien 1, 0253 Oslo | NOK 401.4M | 14 | NOK 15.5M |
| Oslo Myntgalleri As | coin / poststamp shop | Elisenbergveien 35B, 0265 Oslo | NOK 80.2M | 20 | NOK 13.9M |
| Goldsource Norway As | coin / poststamp shop | Dronning Eufemias gate 16, 0191 Oslo | NOK 121.2M | 4 | NOK 4.0M |
| Mynthuset As | coin / poststamp shop | Sandakerveien 12, 0473 Oslo | NOK 33.9M | 0 | NOK 2.3M |
| Numisma Mynthandel As | coin / poststamp shop | Kongensg 16, 0153 Oslo | NOK 29.3M | 5 | NOK 1.3M |
| Wsss As | jewellery/watches/clocks/gold/silver store | Torggata 1, 0181 Oslo | NOK 7.1M | 5 | NOK 742.0K |
| West Sølv Og Mynt As | jewellery/watches/clocks/gold/silver store | Niels Juels gate 27, 0257 Oslo | NOK 4.1M | 2 | NOK 589.0K |
| Lucky Eddie As | antiques store | Trondheimsveien 63, 0565 Oslo | NOK 3.3M | 5 | NOK 209.0K |
| Urmakermester Lct As | jewellery/watches/clocks/gold/silver store | Glads vei 20, 0489 Oslo | NOK 683.0K | 0 | NOK 134.0K |
| Brunsæl Frimerkeforretning Geir Brunsæl | coin / poststamp shop | Arendalsgata 14, 0463 Oslo | NOK 0 | 1 | NOK 0 |
| Gamle Oslo Gull Sølv & Mynter As | coin / poststamp shop | Hagegata 3A, 0577 Oslo | NOK 0 | 0 | NOK 0 |
| Helene Mynthandel As | coin / poststamp shop | Ole Messelts vei 24, 0676 Oslo | NOK 0 | 0 | NOK 0 |
| Paulsen Stort Og Smått | coin / poststamp shop | Sinsenveien 11, 0572 Oslo | NOK 0 | 0 | NOK 0 |
| Veron Capital As | jewellery/watches/clocks/gold/silver store | Majorstuveien 38, 0367 Oslo | NOK 0 | 0 | NOK 0 |
| Veron Capital As | jewellery/watches/clocks/gold/silver store | Majorstuveien 38, 0367 Oslo | NOK 0 | 0 | NOK 0 |
| Wanda Thulin | jewellery/watches/clocks/gold/silver store | Vollebekkveien 4D, 0598 Oslo | NOK 0 | 0 | NOK 0 |
| Wang Watches And Luxury Items | jewellery/watches/clocks/gold/silver store | Operagata 65A, 0194 Oslo | NOK 0 | 0 | NOK 0 |
| Watch & Silver Image As | jewellery/watches/clocks/gold/silver store | Jernbanetorget 6, 0154 Oslo | NOK 0 | 0 | NOK 0 |
| Win Win Business Network Limited | jewellery/watches/clocks/gold/silver store | Karenlyst 8B, 0278 Oslo | NOK 0 | 0 | NOK 0 |
Conclusion
Jewellery/watches/clocks/gold/silver store in Oslo is a stable and growing industry with good economic trends. There are opportunities for entrepreneurs, especially in central locations. However, one should be aware of competition and economic challenges. SmartGrunder can help find suitable locations and analyze market challenges for new businesses.