← smykker/klokker/gull/sølv butikk
Industry · municipality
Jewellery/Watches/Clocks/Gold/Silver Store in Øygarden
Analysis of the industry, companies, and opportunities for entrepreneurs and local decision-makers in Øygarden, Vestland.
Executive Summary
The jewellery/watches/clocks/gold/silver store industry in Øygarden shows a mix of stability and dynamism. In 2025, 12 companies are registered in the industry, with a total payroll expenditure of NOK 5.4M and a combined operating income of NOK 13.4M. Sales have grown by +8.7% from 2024 to 2025, indicating a gradual recovery after a short period of decline in 2022. Employment development has been more volatile, stabilizing at 20 employees in 2026. The industry has no registered bankruptcies, suggesting a relatively stable industry structure.
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Annual Growth |
|---|---|---|
| 2016 | 4.3M | - |
| 2017 | 7.1M | +65.8% |
| 2018 | 8.4M | +17.7% |
| 2019 | 8.9M | +6.6% |
| 2020 | 9.8M | +9.3% |
| 2021 | 11.4M | +16.5% |
| 2022 | 10.8M | -5.4% |
| 2023 | 11.1M | +2.7% |
| 2024 | 12.2M | +10.3% |
| 2025 | 13.3M | +8.7% |
Employment Development (2016–2026):
| Year | Number of Employees | Annual Growth |
|---|---|---|
| 2016 | 22 | - |
| 2017 | 14 | -36.4% |
| 2018 | 19 | +35.7% |
| 2019 | 18 | -5.3% |
| 2020 | 20 | +11.1% |
| 2021 | 20 | +0.0% |
| 2022 | 20 | +0.0% |
| 2023 | 22 | +10.0% |
| 2024 | 22 | +0.0% |
| 2025 | 19 | -13.6% |
| 2026 | 20 | +5.3% |
Sales have grown continuously since 2016, with a prominent increase of +65.8% from 2016 to 2017. This may be due to an expansion in the customer base or operational efficiencies. Employment development has been more volatile, with a decline of -36.4% from 2016 to 2017, but stabilization at 20 employees in 2026.
Companies in the Industry
In 2025, 12 companies are registered in the industry, with the following organizational forms:
| Organizational Form | Number of Companies | Number of Employees | Operating Income (NOK) |
|---|---|---|---|
| AS | 4 | 21 | 13.4M |
Key Companies in the Industry:
- Kleppestø Ur As (Straume) – 8 employees, operating income NOK 10.1M, sales NOK 10.1M.
- Glitter Sartor (Straume) – 7 employees, operating income NOK 3.0M, sales NOK 3.0M.
- Norman Kirkeli As (Fjell) – 1 employee, operating income NOK 247.0K, sales NOK 247.0K.
Note that several companies have zero sales and employees, such as Gullfunn Sartor and Gema As Avd Sartor, which may indicate inactivity or newly established companies.
Business Geography
The industry is most active in Straume, with 3 companies and 20 employees, while Fjell has 1 company and 1 employee. Key figures:
| Location | Number of Companies | Number of Employees | Sales (NOK) | Operating Income (NOK) |
|---|---|---|---|---|
| Straume | 3 | 20 | 13.1M | 13.1M |
| Fjell | 1 | 1 | 247.0K | 247.0K |
Straume dominates the industry with higher sales and more employees, while Fjell has a very limited presence. This may be due to differences in population numbers and customer bases between the areas.
Business Dynamism
The industry has been bankruptcy-free in Øygarden, with no registered bankruptcies in 2025. This indicates a stable industry structure, even though some companies have weak financial results. For example, Gullfunn Sartor and Gema As Avd Sartor have zero sales and employees, which may indicate inactivity or newly established companies. Employment development has been volatile, but has stabilized at 20 employees in 2026.
Outlook
Outlook for Entrepreneurs
The industry shows stable sales growth and a relatively stable industry structure, which can be advantageous for new entrepreneurs. The increasing sales since 2016 (from NOK 4.3M to NOK 13.3M in 2025) indicate a gradual recovery, even though there was a short period of decline in 2022. The employment stability at 20 employees in 2026 can also be an advantage for new companies. This suggests that it may be possible to find a place in the market, especially in Straume, where the industry is most active. Entrepreneurs should, however, be aware of bankruptcy risks and economic challenges, even though no bankruptcies were registered in 2025.
Outlook for Ideal Organizations
Ideal Organizations (parent category) have 13 companies in Øygarden, which is more than the 12 companies in the jewellery/watches/clocks/gold/silver store industry. Sales development for ideal organizations has been identical to the industry, with growth from NOK 4.3M in 2016 to NOK 13.3M in 2025. Employment development has also been identical for both groups. This shows that ideal organizations and retail activity in Øygarden have similar economic developments. However, ideal organizations have a higher EBITDA margin (10%) compared to the jewellery industry (10%), suggesting they may have better operational efficiency. An important difference is that coin/stamp shops (such as Vågen Tcg) are included in ideal organizations but not in the jewellery industry.
Other companies in ideell organisasjon (not in jewellery/watches/clocks/gold/silver store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Vågen Tcg | coin / poststamp shop | Fagrehaugvegen 30C, 5357 Fjell | NOK 0 | 0 | NOK 0 |
Conclusion
The jewellery/watches/clocks/gold/silver store industry in Øygarden shows stable sales growth and a relatively stable industry structure, which can be advantageous for new entrepreneurs. The increasing sales since 2016 and stabilization of employment development in 2026 suggest that it may be possible to find a place in the market, especially in Straume. However, entrepreneurs should be aware of bankruptcy risks and economic challenges, even though no bankruptcies were registered in 2025. SmartGrunder can help entrepreneurs find suitable addresses in Øygarden for this industry, based on natural conditions and market opportunities.