Jewellery/Watches/Clocks/Gold/Silver Store Industry in Sarpsborg: A Comprehensive Overview

Industry Overview

The jewellery/watches/clocks/gold/silver store industry in Sarpsborg is a stable, but relatively small sector with 15 registered companies. In recent years, the industry has shown variations in sales and number of employees, with a significant increase in 2025 (31.7% increase in sales). The most prominent companies are AS entities such as Storbyen Ur & Gull As and Kyrre Berg As Avd Gullsmed, which have higher revenues and profit margins compared to smaller companies. The industry has not registered any bankruptcies in recent years, indicating a stable industry structure.

Sales and Employees Over Time

Key Figures for 2025

• Total sales: 40.9M NOK
• Total number of employees: 39
• Sales increase compared to 2024: 31.7% (the highest increase in over 10 years)
• Employee increase compared to 2024: 21.9% (the highest increase in over 10 years)

Registered Companies in Sarpsborg

Organisational Forms

• AS: 5 companies, 38 employees, 44.5M NOK in sales, 5.2M NOK in EBITDA (11% margin)
• ENK: 10 companies, 0 employees, 0 NOK in sales, 0 NOK in EBITDA

Distribution of Activity in the Municipality

• Sarpsborg: 5 companies, 38 employees, 44.5M NOK in sales, 5.2M NOK in EBITDA (11% margin)
• Greåker: 3 companies, 0 employees, 0 NOK in sales, 0 NOK in EBITDA
• Borgenhaugen: 2 companies, 0 employees, 0 NOK in sales, 0 NOK in EBITDA

Concentration of Activity

• Most companies (5 out of 15) are located in Sarpsborg, particularly in areas such as Klokkergårdveien and St. Marie gate. This indicates that Sarpsborg is the main city for this industry in the municipality.
• Greåker and Borgenhaugen have not registered activity in this industry, even though there are registered companies in these areas.

Bankruptcy Statistics

• No bankruptcy registrations in the last 10 years for companies in this industry in Sarpsborg. This indicates a stable industry structure with low bankruptcy risk.

Growth and Variations

• Largest growth: 31.7% increase in sales from 2024 to 2025 (the highest growth in over 10 years)
• Largest decline: -15.1% decrease in sales from 2019 to 2020 (possibly influenced by external factors such as the pandemic)
• Largest increase in employees: 21.9% increase from 2024 to 2025 (the highest increase in over 10 years)

Key Figures for 2025

• Average EBITDA margin: 11% (higher than the average for many other industries)
• Average sales per employee: 1.1M NOK (higher than the average for many other industries)

Outlook for Founders

Positive Development

• Significant sales growth: 31.7% increase in sales from 2024 to 2025, the highest in over 10 years. This indicates growing demand for products in this industry.
• Stable industry structure: No bankruptcy registrations in the last 10 years, indicating that the industry is robust and has good adaptability.
• High EBITDA margin: Average EBITDA margin of 11% (higher than many other industries), indicating strong profitability.

External Factors

• Bankruptcy risk: Low, but it is important to be aware of bankruptcy risk for companies such as Pengia As, which had a negative EBITDA of -97.0K NOK in 2025.
• Bankruptcy risk for companies with 0 employees: Companies such as Design By Kristiansen and Kristiansen Smykkemagi have 0 employees and 0 NOK in sales, which may indicate that they have not yet started activities or have encountered problems.

Recommendations for Founders

• Low bankruptcy risk: The industry has low bankruptcy risk, making it an attractive sector for founders.
• High EBITDA margin: A high EBITDA margin indicates strong profitability, which can provide founders with a good start.
• Significant sales growth: Significant sales growth from 2024 to 2025 indicates growing demand for products in this industry, which can provide founders with good opportunities.

Contrast Between the Industry and Ideal Organisations

• Industry (jewellery/watches/clocks/gold/silver store):
• Sales: 40.9M NOK in 2025 (increase of 31.7% from 2024)
• Number of employees: 39 (increase of 21.9% from 2024)
• EBITDA margin: 11% (higher than the average for many other industries)

• Ideal Organisations:
• Sales: 324.4M NOK in 2025 (increase of 130.4% from 2024)
• Number of employees: 46 (increase of 2.2% from 2024)
• EBITDA: 15.7M NOK in 2025 (higher than the average for many other industries)

Peer Companies in Ideal Organisations

Conclusion

• Industry (jewellery/watches/clocks/gold/silver store) has a higher EBITDA margin (11%) than ideal organisations (15.7M NOK in EBITDA), but lower sales (40.9M NOK vs 324.4M NOK). This indicates that the industry has strong profitability, but a smaller market share than ideal organisations.
• Ideal organisations have higher sales (324.4M NOK) and higher EBITDA (15.7M NOK) than the industry, but a lower EBITDA margin (15.7M NOK vs 11%). This indicates that ideal organisations have a larger market share, but lower profitability than the industry.

The jewellery/watches/clocks/gold/silver store industry in Sarpsborg is a stable, but relatively small sector with 15 registered companies. In recent years, the industry has shown variations in sales and number of employees, with a significant increase in 2025 (31.7% increase in sales). The most prominent companies are AS entities such as Storbyen Ur & Gull As and Kyrre Berg As Avd Gullsmed, which have higher revenues and profit margins compared to smaller companies. The industry has not registered any bankruptcies in recent years, indicating a stable industry structure. For founders, the industry can be an attractive sector due to a high EBITDA margin and significant sales growth, but it is important to be aware of bankruptcy risk for companies such as Pengia As, which had a negative EBITDA of -97.0K NOK in 2025.