Jewellery/Watches/Clocks/Gold/Silver Store Industry in Sogndal: A Comprehensive Analysis

Other Observations

• Number of companies: 5 companies are registered in this industry in Sogndal.
• Employees: A total of 26 employees in the industry, with variations between companies.
• Sales: Sales have grown from 2016 to 2023, with a slight decline in 2024.
• EBITDA: EBITDA margins vary, with some companies reporting negative values.

Key Figures Overview

Key Companies

• Pryd Og Brukskunst As (founded 1990): 9 employees, high EBITDA margin (6%).
• Glitter Sogndal (founded 2006): 6 employees, stable growth (5% annual).
• Sogndal Klokker Og Smykker As (founded 2016): 6 employees, negative EBITDA (-13%).
• Tingbui As (founded 2000): 5 employees, low EBITDA margin (3%).
• Jakobsen Co. (founded 2024): 0 employees, new company with no operating result.

Sales Development

• Total sales: Highest sales in 2023 (NOK 16.1 million), with a decline of 2.3% in 2024 and a slight increase in 2025.
• Annual growth: Highest growth from 2017 to 2018 (+35.8%), while the most significant decline was recorded in 2020 (-8.0%).

Employee Development

• Total number of employees: Highest number of employees in 2022 (32), with a decline to 28 in 2026.
• Annual variations: Largest increase from 2021 to 2022 (+14.3%), while the most significant decline was recorded in 2018 (-17.2%).

Economic Indicators

• EBITDA margin: Variation between companies, with some companies reporting negative values.
• Gross margin: Average at 780%, but with large variations between companies.

Registered Companies

• Pryd Og Brukskunst As: Parkvegen 1, Sogndal. AS company structure, 9 employees, EBITDA NOK 261.0K.
• Glitter Sogndal: Hovevegen 6, Sogndal. AS company structure, 6 employees, EBITDA NOK 196.9K.
• Sogndal Klokker Og Smykker As: Hovevegen 8, Sogndal. AS company structure, 6 employees, EBITDA NOK -501.0K.

• Jakobsen Co.: Dalavegen 8, Sogndal. ENK company structure, 0 employees, no operating result.

Company Structures

• AS: 4 companies, 26 employees, total operating income NOK 16.3 million.
• ENK: 1 company, 0 employees, no operating result.

Distribution by Location

• Sogndal: 4 companies, 26 employees, operating income NOK 16.3 million, EBITDA NOK 110.9K.

Distribution by Areas

• Hovevegen: 3 companies (Glitter Sogndal, Sogndal Klokker Og Smykker As, Tingbui As).
• Parkvegen: 1 company (Pryd Og Brukskunst As).
• Dalavegen: 1 company (Jakobsen Co.).

Bankruptcy Safety

• No companies are bankrupt: All 5 companies are still in operation.
• Bankruptcy risk: Sogndal Klokker Og Smykker As has negative EBITDA (-13%), which may indicate economic challenges.

Operational Competence

• Stable number of companies: 5 companies have been registered in the industry in Sogndal since 2000.
• Growth and decline: Sales have grown by 88% from 2016 to 2023, but with a slight decline in 2024.
• Employees: The number of employees has varied between 24 and 32 during the period.

• Stable market: 5 companies have been present in the industry in Sogndal since 2000, showing a certain level of stability.
• Growth potential: Sales have grown by 88% from 2016 to 2023, despite a slight decline in 2024.
• Competitiveness: EBITDA margins vary, with some companies reporting negative values, which may indicate competitiveness.
• New opportunities: Jakobsen Co. (founded 2024) shows that it is possible to start a new company in the industry, even though it has no operating result yet.

Recommendation

• SmartGrunder can help founders find suitable addresses in Sogndal for this industry, based on natural business outlooks and local conditions.

Summary

• Industry in Sogndal: 5 companies, 26 employees, with total sales of NOK 16.0 million in 2025.
• Economic development: Sales have grown by 88% from 2016 to 2023, with a slight decline in 2024.
• Outlook: Stable market with growth opportunities, despite variations in EBITDA margins.
• Recommendation: Founders should consider opportunities in Sogndal, with a focus on developing competitive solutions.