Jewellery/Watches/Clocks/Gold/Silver Store in Sola

Sales Development (2016–2025):

Employees (2016–2026):

Sales increased significantly in 2020 (+41.9%) and 2023 (+40.4%), but fell sharply in 2025 (-41.5%). Employees experienced a dramatic decline in 2021–2022, followed by an increase in 2023–2024. This indicates uncertainty in the industry, with both strong growth and significant declines over time.

In Sola, there are 7 companies in the industry. The most common organizational forms are AS (2 companies) and ENK (1 company). Key figures for some of the most important companies:

• Gullsmed O Christensen As (Sola): 4 employees, sales of 5.0M NOK, EBITDA of 411,000 NOK.
• O P Thingbø As (Tananger): 4 employees, sales of 3.5M NOK, EBITDA of 231,000 NOK.
• Earth Moves As (Røyneberg): New company (2024), no operations yet.
• Eloshi Enterprise Batovski (Sola): New company (2018), no operations yet.
• Monarqe As (Stavanger): New company (2025), no operations yet.

There are no bankrupt companies in the industry, indicating a stable industry. However, several companies are small or newly established, which may indicate low market share for individual players.

The industry is distributed across two locations in Sola:

1. Sola: 1 company, 4 employees, sales of 5.0M NOK, operating income of 5.0M NOK, EBITDA margin of 8%.
2. Tananger: 1 company, 4 employees, sales of 3.5M NOK, operating income of 3.5M NOK, EBITDA margin of 6%.

Sola has higher sales and a better EBITDA margin compared to Tananger. Both locations have the same number of employees, but Tananger experienced a stronger sales decline in 2025 (-15%) compared to Sola (-2%).

The industry has been marked by significant variations in both sales and number of employees over time. There are no bankrupt companies, indicating a stable industry. However, several companies have experienced significant sales declines, especially in 2021 and 2025. This may be due to market fluctuations or competitive pressure. There are also several newly established companies (such as Earth Moves As and Monarqe As) that have not yet started operations, which may affect the industry's future development.

Outlook for Entrepreneurs

The industry offers both opportunities and challenges for new entrepreneurs. On one hand, the last few years show that it is possible to achieve high sales growth (e.g., +40.4% in 2023). On the other hand, there have been significant declines (e.g., -41.5% in 2025), which can be a challenge. There are also several existing companies in the industry, which may provide opportunities for collaboration or market share. Entrepreneurs should consider focusing on stable market segments and utilizing existing infrastructure in Sola.

The broader category non-profit organization has more companies (9) than the individual industry (7). Sales in this category had strong growth in 2020 (+47.2%) and 2024 (+44.6%), but also a significant decline in 2025 (-57.1%). This shows greater variation in the broader category compared to the individual industry. Key companies in the broader category include Norstamps As (sales of 3.1M NOK, EBITDA of 20,000 NOK) and Norstamps Frimerke & Myntauksjon John Arne Paulsen (sales of 0 NOK, EBITDA of 0 NOK). This shows that the broader category has both stable and unstable players.

The industry for jewellery/watches/clocks/gold/silver store in Sola has a mix of stable and unstable companies, with both strong growth and significant declines over time. There are no bankrupt companies, indicating a stable industry. Entrepreneurs should consider focusing on market segments with high sales growth and utilizing existing infrastructure in Sola. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to ensure success in this industry.