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Jewellery/Watches/Clocks/Gold/Silver Store Industry in Stavanger: A Comprehensive Overview
Key Insights on Companies, Statistics, and Outlook for Founders and Local Decision-Makers in Stavanger, Norway
Executive Summary
Stavanger has a robust and diversified jewellery/watches/clocks/gold/silver store industry system with 28 registered companies in the municipality. In 2025, the industry employs 109 people, with sales at NOK 138.4 million. The key companies are Askeland AS, Maanesten AS, and Gullsmed Bernhard Hansen AS, which have high income and salary levels. The industry shows a mix of stability and growth, with an increase of 18% in 2023, but a decline of 13% in 2025. There are no bankruptcy registrations in the industry, indicating a stable industry structure. SmartGrunder can help founders find suitable locations in Stavanger for this industry.
Economic Overview
Sales Development (2016–2025):
- 2016: NOK 104.4 million
- 2021: NOK 125.3 million (+16.9 %)
- 2022: NOK 141.4 million (+12.9 %)
- 2023: NOK 166.8 million (+18.0 %)
- 2024: NOK 159.2 million (-4.6 %)
- 2025: NOK 138.4 million (-13.0 %)
Employee Development (2016–2026):
- 2016: 123 employees
- 2023: 106 employees (+20.5 %)
- 2024: 109 employees (+2.8 %)
- 2025: 108 employees (-0.9 %)
- 2026: 109 employees (+0.9 %)
Sales experienced strong growth until 2023, but declined in 2024 and 2025. Employee numbers have been more stable, with growth from 2022 to 2024. This indicates that the industry has a certain degree of resilience, despite the decline in recent years.
Companies in the Industry
There are 28 companies in the jewellery/watches/clocks/gold/silver store industry in Stavanger, with the following organizational forms:
| Organizational Form | Number of Companies | Number of Employees | Sales (NOK) |
|---|---|---|---|
| AS | 14 | 121 | NOK 165.2M |
Key companies in the industry:
- Askeland AS (Søregata 5, Stavanger): 17 employees, sales of NOK 48.3M, EBITDA of NOK 3.1M.
- Maanesten AS (Kirkegata 25, Stavanger): 19 employees, sales of NOK 9.6M, EBITDA of NOK 667.9K.
- Gullsmed Bernhard Hansen AS (Kirkegata 3, Stavanger): 9 employees, sales of NOK 15.6M, EBITDA of NOK 2.9M.
Bankruptcy Statistics: There are no bankruptcy registrations in the industry in Stavanger, indicating a stable industry structure.
Business Geography
The industry is distributed across two main areas in Stavanger:
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Stavanger | 11 | 99 | NOK 131.3M | NOK 12.5M |
| Hafrsfjord | 3 | 22 | NOK 33.9M | NOK 3.2M |
Stavanger is the most active area with 11 companies and higher sales (NOK 131.3M) compared to Hafrsfjord. The EBITDA margin is higher in Stavanger (9%) than in Hafrsfjord (9%), but sales per employee are higher in Stavanger (NOK 1.9M) than in Hafrsfjord (NOK 1.7M).
Business Dynamism
Sales Development:
- 2023: Highest sales (NOK 166.8M) with a growth of 18.0% compared to 2022.
- 2024: Decline of 4.6% to NOK 159.2M.
- 2025: Further decline of 13.0% to NOK 138.4M.
Employee Development:
- 2023: Highest number of employees (106) with a growth of 20.5% compared to 2022.
- 2024: Increase of 2.8% to 109 employees.
- 2025: Slight decline of 0.9% to 108 employees.
Bankruptcy Statistics: There are no bankruptcy registrations in the industry in Stavanger, indicating a stable industry structure. This is a positive indicator for founders considering starting a company in this industry.
Outlook for Founders
Sales Development:
- The industry experienced strong growth until 2023, but declined in 2024 and 2025. This may be due to economic challenges or changes in customer behavior.
Employee Development:
- The number of employees has been more stable, with growth from 2022 to 2024. This indicates that the industry has a certain degree of resilience.
Bankruptcy Statistics:
- There are no bankruptcy registrations in the industry in Stavanger, indicating a stable industry structure. This is a positive indicator for founders considering starting a company in this industry.
Conclusion:
- The industry has a good foundation for growth, despite the decline in recent years. Founders should consider starting a company in Stavanger, especially in areas with high activity such as Stavanger. SmartGrunder can help founders find suitable locations in Stavanger for this industry.
Outlook for Ideal Organizations
Sales Development (2016–2025):
- 2016: NOK 104.4 million
- 2021: NOK 125.3 million (+16.9 %)
- 2022: NOK 141.4 million (+12.9 %)
- 2023: NOK 166.8 million (+18.0 %)
- 2024: NOK 159.2 million (-4.6 %)
- 2025: NOK 138.4 million (-13.0 %)
Employee Development (2016–2026):
- 2016: 123 employees
- 2023: 106 employees (+20.5 %)
- 2024: 109 employees (+2.8 %)
- 2025: 108 employees (-0.9 %)
- 2026: 109 employees (+0.9 %)
Peer Companies in Ideal Organizations:
| Name | Address | Sales (NOK) | EBITDA (NOK) | Number of Employees |
|---|---|---|---|---|
| Fløysvik Finans | Haugabergstien 4, 4034 Stavanger | NOK 0 | NOK 0 | 0 |
| Tavex Gull Og Sølv AS Avd Stavanger | Gartnerveien 29, 4016 Stavanger | NOK 0 | NOK 0 | 0 |
| Vågen Video Da | Vikevåg, 4150 Rennesøy | NOK 0 | NOK 0 | 0 |
Conclusion:
- The jewellery/watches/clocks/gold/silver store industry has stronger growth than ideal organizations in Stavanger. This indicates that there are more opportunities for growth in the jewellery/watches/clocks/gold/silver store industry. Founders should consider starting a company in this industry, especially in areas with high activity such as Stavanger.
Other companies in ideell organisasjon (not in jewellery/watches/clocks/gold/silver store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Fløysvik Finans | coin / poststamp shop | Haugabergstien 4, 4034 Stavanger | NOK 0 | 0 | NOK 0 |
| Tavex Gull Og Sølv As Avd Stavanger | coin / poststamp shop | Gartnerveien 29, 4016 Stavanger | NOK 0 | 0 | NOK 0 |
| Vågen Video Da | coin / poststamp shop | Vikevåg, 4150 Rennesøy | NOK 0 | 0 | NOK 0 |
Conclusion
jewellery/watches/clocks/gold/silver store industry in Stavanger has shown strong growth until 2023, but has declined in 2024 and 2025. This may be due to economic challenges or changes in customer behavior. Nevertheless, the industry is stable, with no bankruptcy registrations. Founders should consider starting a company in Stavanger, especially in areas with high activity such as Stavanger. SmartGrunder can help founders find suitable locations in Stavanger for this industry.