Jewellery/Watches/Clocks/Gold/Silver Store Industry in Stjørdal: A Comprehensive Analysis

The jewellery/watches/clocks/gold/silver store sector in Stjørdal is a stable, but relatively small sector with four registered companies. Over the past few years, the sector has shown variations in sales and employees, but has achieved a stable level in 2025. This analysis provides an overview of companies, economic trends, and opportunities for founders considering establishing themselves in this industry in the municipality.

Economic Trends

Between 2016–2025, sales in the sector grew from NOK 11.2 million to NOK 13.7 million, with an annual growth rate of 5.6% in 2025. Employees have varied between 18 and 24, with a stable level of 21 employees in 2025. Economic indicators show high gross profits (929%) and an EBITDA margin of 7%, indicating good profitability in the sector.

Key Figures

• Sales in 2025: NOK 13.7 million
• Employees in 2025: 21
• Annual sales growth (2024–2025): +5.6%
• EBITDA margin: 7%

Registered Companies

Four companies are registered in the sector in Stjørdal, all with the legal form AS. The main companies are:

Organisational Trends

All companies are AS entities, indicating a standardised organisational structure in the sector. Four companies have a total of 23 employees, with an average income per employee of NOK 766,200.

Geographic Distribution

All four companies are located in Stjørdal, with a focus on central addresses such as Stokmovegen 2 and Stokkanvegen 32. No activity is registered in other districts or municipalities in Trøndelag.

Concentration

• Stjørdal: 4 companies, 23 employees, NOK 13.5 million in sales

Operational Dynamics

None of the four companies are registered as bankrupt, indicating stable operations in the sector. However, some companies (e.g., Gullfunn Stjørdal Avd 229) show zero sales and zero EBITDA, which may indicate market challenges.

Employee Development

Employees have varied between 18 and 24 between 2016–2025, with a stable level of 21 employees in 2025. There have been no significant changes in the number of employees in recent years.

Outlook for Founders

The sector shows potential for growth, with an annual sales growth rate of 5.6% in 2025 and high gross profits (929%). However, founders should be aware of challenges such as zero sales at some existing companies. It is possible to establish oneself in a stable market, but it is important to analyse competitors' strengths and weaknesses before establishment.

SmartGrunder Offer

SmartGrunder can help founders find optimal addresses in Stjørdal for this industry, based on market trends and operational data.

Comparison with Non-Profit Organisations

The broader parent category non-profit organisation has six companies in Stjørdal, compared to four in this industry. Sales and employee development are similar in the two sectors, but non-profit organisations have a more diversified structure. Examples of companies in the parent category:

Conclusion

The jewellery/watches/clocks/gold/silver store industry in Stjørdal shows growth potential, but with a smaller market share compared to non-profit organisations. Founders should consider both opportunities and challenges in the sector before establishment.

The jewellery/watches/clocks/gold/silver store sector in Stjørdal shows a stable, but small market share with four companies and 21 employees. Economic indicators show good profitability, but there are challenges related to zero sales at some companies. Founders should consider both opportunities and competition before establishment. SmartGrunder can help find optimal addresses in the municipality for this industry.