Jewellery/Watches/Clocks/Gold/Silver Store Industry in Stord: A Comprehensive Analysis

The jewellery/watches/clocks/gold/silver store industry in Stord is a small but dynamic sector with a mix of established and recently started companies. There are a total of 3 companies registered in the municipality, of which one (Heiane Ur & Gull As) is active and reports high revenues and wage costs. The industry has shown variations in sales and number of employees over time, with a significant decline in 2019 followed by a gradual increase since 2020. The EBITDA margin of 16% and a high gross profit of 53% indicate that the single active company has good financial health. Future prospects appear positive, especially with increasing sales and stabilisation of the number of employees.

The industry has shown a complex economic development over the past few years. Sales have varied between NOK 5.3 million and NOK 9.7 million, with a decline of 21.4% in 2019 and an increase of 18.2% in 2024. The number of employees has been more stable, with an average increase of 1-2 employees per year since 2020. The single active company (Heiane Ur & Gull As) has an EBITDA margin of 16% and a gross profit of 53%, which indicates good efficiency. There are no registered bankruptcies in the industry, but variations in sales and employees suggest a certain degree of uncertainty.

There are 3 companies registered in the industry in Stord:

Heiane Ur & Gull As is the only active company and has been in operation since 2008. The other two companies have no reported revenues or employees, which suggests they are not operationally active. The legal forms of the registered companies are a mix of AS and ENK (sole proprietorships).

All registered companies in the industry are located in Stord. There is 1 active company (Heiane Ur & Gull As) and 2 inactive companies (Atle Myhre and Ros Mari V/Grindheim). There is no data on distribution to other districts or municipalities. The activity is therefore concentrated in Stord, with a focus on specific addresses such as Heiane and Sæ.

The industry has been relatively stable with no registered bankruptcies. Nevertheless, there have been variations in sales and employees over time. The single active company has shown strong economic development with an 11% sales increase in 2025 and an EBITDA of 1.6 million. The other two companies have not reported revenues or employees, which may indicate they are not operationally active. This shows that the industry has a mix of stable and uncertain actors.

Outlooks for the industry in Stord appear positive. Sales have increased by 11% in 2025, and the number of employees has stabilised at 7-9 people. The single active company (Heiane Ur & Gull As) has good financial health with high margins and wage costs. This may indicate that it is possible to establish oneself in the industry, especially with a focus on quality and marketing. SmartGrunder can help entrepreneurs find suitable locations in Stord for this industry.

The jewellery/watches/clocks/gold/silver store industry in Stord is a small but potentially growth-friendly sector. With an active company with good financial health and stabilisation of sales and employees over time, it may be possible to further develop the sector. However, it is important to be aware of variations within the industry and ensure that new companies have a solid financial plan. SmartGrunder can help entrepreneurs find suitable locations and strategies to establish themselves in Stord.