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Industry · municipality
Jewellery/Watches/Clocks/Gold/Silver Store Industry in Strand: A Comprehensive Analysis
Key Insights on Companies, Sales Trends, and Outlook for Founders and Local Decision-Makers in Strand Municipality, Rogaland County, Norway (2016–2025 Data Included).
Executive Summary
Industry Overview
The jewellery/watches/clocks/gold/silver store industry in Strand municipality is a small but active sector with two registered companies. The only activity is concentrated in Jørpeland, where there is one company with 4 employees and one newly established company that is not yet operational. The industry has shown variations in sales and employees over time, with a sales decline of 11.5% from 2016 to 2017, but stabilization in recent years. The EBITDA margin for the one operational company is 0%, indicating marginal income after costs. The industry has a unique structure with one AS and one ENK, which may affect the operational model and financing.
Economic Overview
The industry has experienced variations in sales and employees over time. Sales figures have ranged between NOK 3.2 million and NOK 4.0 million from 2016 to 2025, with a decline of 13.4% from 2021 to 2022. Employee numbers have shown a more gradual development, decreasing from 6 employees in 2016 to 3 employees in 2022, before stabilizing at 4 employees in 2024. The only operational company, Jens Bjelland As, has a sales volume of NOK 3.2 million, but an EBITDA of NOK 13,000, indicating a very low margin. The industry has an average gross margin of 59%, but an operating margin of 0%, which may indicate high operating costs or low income after costs.



Companies in the Industry
There are two companies registered in the industry in Strand:
- Jens Bjelland As (Rådhusgaten 23, Jørpeland)
- Organisational form: AS
- Founded: 7 March 1994
- Number of employees: 4
- Sales: NOK 3.2 million
- EBITDA: NOK 13,000
- Total equity: NOK 2.5 million
- Total debt: NOK 543,000
- Sales growth: -5%
- Shopping Mo Oestboe (Skolebakken 19A, Jørpeland)
- Organisational form: ENK
- Founded: 22 June 2021
- Number of employees: 0
- Sales: NOK 0
- EBITDA: NOK 0
- Total equity: NOK 0
- Total debt: NOK 0
- Sales growth: 0%
There are no registered bankruptcies in the industry, but one of the companies (Jens Bjelland As) has a low EBITDA margin, which may affect operational security.
Business Geography
All activities in the industry are concentrated in Jørpeland, where there is one company with 4 employees and one company that is not operational. Jørpeland has the following key figures:
- Number of companies: 1
- Number of employees: 4
- Operating income: NOK 3.2 million
- Sales: NOK 3.2 million
- Wages: NOK 1.4 million
- Operating result: NOK 13,000
- EBITDA: NOK 13,000
- Gross margin: 59%
- Operating margin: 0%
- Sales growth: -5%
There is no activity in other parts of Strand, indicating a concentration of the industry in Jørpeland.

Business Dynamism
The industry has shown variations in operating results and employees over time, but there are no registered bankruptcies. The only operational company, Jens Bjelland As, has a low EBITDA margin (0%), which may indicate high operating costs or low income after costs. Sales figures have shown a decline of 13.4% from 2021 to 2022, but stabilization in 2023 and 2024. Employee numbers have shown a decline from 6 to 3 employees from 2016 to 2022, before stabilizing at 4 employees in 2024. The new company structure (ENK) has not yet started operational activity, which may affect the industry's future dynamics.
Outlook
The industry has shown variations in sales and employees over time, but there are no registered bankruptcies. The only operational company has a low EBITDA margin, which may affect operational security. Sales figures have shown a decline of 13.4% from 2021 to 2022, but stabilization in 2023 and 2024. Employee numbers have shown a decline from 6 to 3 employees from 2016 to 2022, before stabilizing at 4 employees in 2024. The new company structure (ENK) has not yet started operational activity, which may affect the industry's future dynamics. For founders, it may be possible to utilise existing infrastructure in Jørpeland, but it is important to consider operating costs and competition in a small market segment.
Conclusion
The jewellery/watches/clocks/gold/silver store industry in Strand municipality is a small but active sector with two registered companies. The only activity is concentrated in Jørpeland, where there is one company with 4 employees and one newly established company that is not yet operational. The industry has shown variations in sales and employees over time, but there are no registered bankruptcies. For founders, it may be possible to utilise existing infrastructure in Jørpeland, but it is important to consider operating costs and competition in a small market segment. SmartGrunder can help founders explore addresses in Strand for this industry, where it may be possible to find natural development opportunities.