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Industry · municipality
Jewellery/Watches/Clocks/Gold/Silver Store Industry in Sunnfjord: A Comprehensive Analysis
Key Insights on Companies, Statistics, and Outlook for the Sector in Sunnfjord Municipality, Norway (2016–2025 Data Included).
Executive Summary
The jewellery/watches/clocks/gold/silver store industry in Sunnfjord is a small but stable sector with three registered companies. The three companies primarily operate in Førde, and the industry has shown a gradual sales decline following a sharp drop in 2018, followed by stabilisation and growth since 2022. Workforce development has been more variable, but stabilised around 25 employees in 2025. The industry has not experienced bankruptcy in recent years, indicating a certain level of resilience.
Economic Overview
Sales Development
Sales for the industry showed a sharp decline of 47.4% from 2017 to 2018, but have since shown a gradual recovery. From 2022 to 2025, sales increased by 16.6%, indicating stabilisation after a period of challenges.
Workforce Development
Workforce development has been more variable, with a decline of 20.0% from 2020 to 2021, but an increase of 8.3% from 2021 to 2022. In 2025, the number of employees is 19, showing a gradual stabilisation after a period of fluctuations.



Companies in the Industry
Registered Companies
The following companies are registered in the industry in Sunnfjord:
| Company | Address | Number of Employees | EBITDA (NOK) |
|---|---|---|---|
| Glitter Førde | Storehagen 9, Førde | 8 | 196.9K |
| Førde Klokker Og Smykker As | Naustdalsvegen 1B, Førde | 6 | 2.4M |
| Mg Sunnfjord As | Handelshuset Storehagen, Førde | 4 | 472.0K |
Organisational Forms
All companies in the industry are registered as AS (limited liability company), indicating a standardised organisational structure in the municipality.
Business Geography
Geographic Distribution
All three companies in the industry operate in Førde, which is the only location in Sunnfjord with activity in this industry. Førde has:
- 3 companies
- 18 employees
- Sales of 21.2 M NOK
- EBITDA of 3.0 M NOK
- EBITDA margin of 14%
- Gross profit margin of 616%

Business Dynamics
Bankruptcies and Dynamics
No companies in the industry have experienced bankruptcy in recent years, indicating a certain level of stability. The three companies have shown variable but generally positive development in financial key figures, even though there have been periods of sales and employee declines.
Outlook
Outlook for Entrepreneurs
The industry shows signs of stabilisation after a period of challenges, with sales growth of 4.9% from 2024 to 2025. The high gross profit margins (616%) and EBITDA margins (14%) indicate potential for improvement. Førde is the only location in the municipality with activity in the industry, which could provide a unique market position for new companies. SmartGrunder can help entrepreneurs explore addresses in Sunnfjord for this industry where it is natural.
Conclusion
The jewellery/watches/clocks/gold/silver store industry in Sunnfjord is a small but stable sector with three companies operating in Førde. Although the industry has faced challenges in previous years, it now shows signs of stabilisation and growth. For entrepreneurs, this could be an opportunity, especially with high profit margins and a unique market position in Førde. SmartGrunder can help find suitable addresses in the municipality for this industry.