Jewellery/Watches/Clocks/Gold/Silver Store Industry in Tønsberg: A Comprehensive Overview

The jewellery/watches/clocks/gold/silver store industry in Tønsberg shows a mix of stability and growth. With 15 registered companies and 67 employees in 2026, the industry is represented by both established businesses and new companies. In recent years, there has been a marked increase in sales, from NOK 45.9 million in 2016 to NOK 61.5 million in 2025. Key companies such as Gullrønning H G Rønning As and Trend Revetal As have shown strong financial results, while some companies such as Tønsberg Ur As and Gullfunn Farmandstredet have been quiet in operations. The industry also has a good distribution across the Tønsberg city district and Revetal, with particularly high margins in Revetal. Although there have been no bankruptcies in the industry, some companies show weak results, which should be considered by new players. Overall, the industry is in a positive phase, with potential for further growth.

The industry has experienced variations in sales and number of employees over time. Sales have increased by 15.1% from 2024 to 2025, from NOK 53.4 million to NOK 61.5 million. The number of employees has increased by 6.3% over the same period, from 57 to 67. In recent years, there has been stable growth, although there have been declines in some years, such as from 2020 to 2021 (–2.5% in sales) and from 2021 to 2022 (–2.5% in sales). Nevertheless, there has been a marked increase in 2025, indicating an improvement in the industry. The number of employees has also shown an increase in recent years, with an increase from 42 in 2022 to 67 in 2026.

In Tønsberg, there are 15 companies registered within the industry, with the dominant organisational form being AS (9 companies). The main companies include:

• Farmandstredet Klokker Og Smykker As (Jernbanegaten 1D, Tønsberg): 12 employees, sales of NOK 11.7 million, EBITDA of NOK 1.3 million.
• Gullrønning H G Rønning As (Fayes gate 1, Tønsberg): 11 employees, sales of NOK 19.3 million, EBITDA of NOK 2.1 million.
• Trend Revetal As (Re Torvet, Revetal): 10 employees, sales of NOK 12.8 million, EBITDA of NOK 2.0 million.

Some companies, such as Tønsberg Ur As and Gullfunn Farmandstredet, have not reported sales or operating results. There are also two companies registered with the organisational form ENK (Egeland Invest and Iris Prisma Gulli), which do not yet have employees or sales. This shows a mix of established businesses and new companies in the industry.

The industry is distributed across two main areas in Tønsberg:

1. Tønsberg: 8 companies and 60 employees. Sales of NOK 52.7 million, operating profit of NOK 4.0 million, EBITDA of NOK 4.2 million and an EBITDA margin of 8%.
2. Revetal: 1 company and 10 employees. Sales of NOK 12.8 million, operating profit of NOK 2.0 million, EBITDA of NOK 2.0 million and an EBITDA margin of 15%.

Revetal shows higher margins compared to Tønsberg, which may indicate a more efficient operation in this area. Tønsberg, however, has more companies, which may provide better customer contact and market share.

No bankruptcies have been registered in the industry in Tønsberg. Nevertheless, some companies show weak financial results, such as By Stokkeholm As (operating loss of NOK 26,100) and Gull Invest As (operating loss of NOK 25,000). This may indicate that some companies are facing challenges, even though there have been no bankruptcies. It is important to consider financial stability before investments or establishment in the industry. Overall, the industry is stable, with fewer bankruptcies compared to other sectors.

The industry shows a positive development, with increasing sales and number of employees. The strong growth in 2025 (15.1% in sales) and 2026 (6.3% in employees) indicates an improvement in operations and market share. Revetal has particularly high EBITDA margins (15%), which may provide opportunities for new players in this area. Tønsberg has a broader company base, which may provide better customer contact and market share. For new founders, it may be profitable to focus on localisation in Tønsberg or Revetal, depending on the target group. It is also important to consider financial stability, as some companies have weak results.

The jewellery/watches/clocks/gold/silver store industry in Tønsberg shows a positive development with increasing sales and number of employees. With 15 companies and 67 employees in 2026, as well as a marked growth in recent years, the industry is in a stable phase. Tønsberg and Revetal both have their strengths, with higher margins in Revetal and a broader company base in Tønsberg. For new founders, it may be profitable to consider localisation in Tønsberg or Revetal, depending on the target group and financial stability. SmartGrunder can help founders find suitable addresses in Tønsberg for this industry.