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Industry · municipality
Jewellery/watches/clocks/gold/silver store in Tromsø
Analysis of companies, statistics and outlooks for founders and local decision-makers in 2025–2026
Executive Summary
The jewellery/watches/clocks/gold/silver store industry in Tromsø is a stable but fluctuating sector with 16 registered companies and 84 employees in 2025. The industry is dominated by AS company structures (10 companies), with activity divided between two main areas: Tromsø (9 companies, 61 employees) and Tromsdalen (1 company, 7 employees).
Key figures:
- Sales: NOK 60.5 million in 2025 (increase of 3.3% from 2024)
- Employees: 84 in 2025 (increase of 5.0% from 2024)
- EBITDA margin: 7% (average for the sector)
- Gross margin: Up to 512% (highest in Tromsø)
The industry shows signs of gradual recovery after a sharp decline in 2019, but with variations in the financial health of individual companies.
Economic Overview
Sales and employee development (2016–2025):
| Year | Sales (NOK) | Year-over-year change | Employees | Year-over-year change |
|---|---|---|---|---|
| 2016 | 83.9M | - | 81 | - |
| 2017 | 90.2M | +7.5% | 82 | +1.2% |
| 2018 | 75.5M | -16.4% | 84 | +2.4% |
| 2019 | 48.1M | -36.3% | 76 | -9.5% |
| 2020 | 48.0M | -0.3% | 77 | +1.3% |
| 2021 | 50.0M | +4.3% | 68 | -11.7% |
| 2022 | 51.1M | +2.2% | 69 | +1.5% |
| 2023 | 53.8M | +5.1% | 75 | +8.7% |
| 2024 | 58.5M | +8.9% | 80 | +6.7% |
| 2025 | 60.5M | +3.3% | 84 | +5.0% |
Current figures (2025):
- Sales: NOK 60.5M (increase of 3.3% from 2024)
- Employees: 84 (increase of 5.0% from 2024)
- Average EBITDA margin: 7%
- Average gross margin: 486% (for AS companies)
Trend: Increase in both sales and employees since 2021, but with a sharp decline in 2019 that still affects some companies' financial positions.
Companies in the Industry
Registered companies (2025):
- Total in the municipality: 16 companies (19 total including inactive)
- Company structure: 10 AS companies (68 employees), 1 ENK company (0 employees), 1 AS (0 employees)
Key companies:
- Glitter Heiloveien (AS, 11 employees, NOK 6.4M sales, EBITDA NOK 344.5K)
- Glitter Tromsø (AS, 10 employees, NOK 6.2M sales, EBITDA NOK 332.2K)
- Jekta Gull Og Ur As (AS, 7 employees, NOK 11.9M sales, EBITDA NOK 889.0K)
- Wintervold As (AS, 3 employees, NOK 8.7M sales, EBITDA NOK 1.6M)
Special observations:
- Gullfunn Jekta and Nerstranda Smykker Og Klokker As have zero sales and EBITDA in 2025.
- Kjeldsen Invest As has positive EBITDA (NOK 5.0K) without sales.
- Ellinor As and Hansen & Hogtun Sales are newly registered companies with 0 employees and sales.
Business Geography
Distribution of activity in the municipality:
| Location | Number of companies | Employees | Sales (NOK) | EBITDA (NOK) | Gross profit (NOK) |
|---|---|---|---|---|---|
| Tromsø | 9 | 61 | 52.9M | 3.8M | 271.5M |
| Tromsdalen | 1 | 7 | 5.4M | 284.5K | 12.1M |
Key figure comparison:
- Tromsø has higher sales (52.9M vs. 5.4M), higher EBITDA (3.8M vs. 284.5K) and higher gross profit (271.5M vs. 12.1M) than Tromsdalen.
- Tromsø also has a higher average EBITDA margin (7% vs. 5%) and higher average sales per employee (NOK 803.6K vs. NOK 764.1K).
Conclusion: Tromsø is the dominant area for the industry, with both larger companies and better financial results.
Business Dynamics
Bankruptcies and financial stability:
- No bankruptcies registered in the industry in Tromsø (all companies are non-bankrupt).
- Variations in financial health:
- Wintervold As has a high EBITDA margin (18%) and high sales per employee (NOK 2.9M), but negative sales growth (-14%).
- Nerstranda Smykker Og Klokker As has negative EBITDA (NOK -11.0K) and zero gross profit, but positive sales growth (11%).
- Kjeldsen Invest As has positive EBITDA (NOK 5.0K) without sales, which may indicate specialized activity.
Conclusion: The industry is financially stable, but with variations in some companies' results and growth.
Outlook
For founders and investors:
- Increase in sales and employees: The industry has shown gradual recovery since 2021, with 3.3% sales growth in 2025 and a 5.0% increase in the number of employees.
- Stable companies: 10 AS companies (68 employees) dominate the industry, with a high average EBITDA margin (6%) and high gross margin (486%).
- Potential opportunities:
- Tromsdalen has lower activity (1 company, 7 employees), but with positive sales growth (11%) for Kanebogen Gull Og Ur As Avd Amfi Pyramiden.
- New companies: Ellinor As and Hansen & Hogtun Sales are newly registered companies with growth potential.
- Outside Tromsø: Kjeldsen Invest As (Tromsdalen) has positive EBITDA without sales, which may indicate specialized activity or investments.
Recommendation: Founders should consider establishing themselves in Tromsø, where there are larger companies and better financial results. Tromsdalen may also be an interesting market for specialized companies.
Conclusion
The jewellery/watches/clocks/gold/silver store industry in Tromsø is a stable but fluctuating sector with 16 companies and 84 employees in 2025. The industry has shown gradual recovery since 2021, with growth in both sales and employees. Tromsø is the dominant area, with higher sales, EBITDA and gross profit than Tromsdalen. SmartGrunder can help founders find suitable addresses in Tromsø for this industry, with a focus on areas with high activity and potential growth opportunities.