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Jewellery/Watches/Clocks/Gold/Silver Store Industry in Ullensaker: A Comprehensive Analysis
Economic Overview, Companies, Geography, and Outlook for Founders and Decision-Makers in 2026
Executive Summary
The jewellery/watches/clocks/gold/silver store industry in Ullensaker shows a mix of stability and volatility. With 16 registered companies, the sector employs 52 people as of 2026, reflecting a slight increase from 2025. Key players include established AS entities like Bjørklund Jessheim As and Romerike Ur Og Gull As, alongside newer DA and ENK forms. Sales reached NOK 52.2M in 2024 but dropped to NOK 39.1M in 2025, highlighting market fluctuations. The industry's resilience is evident in Jessheim's dominance, but challenges persist in maintaining growth.
Economic Overview
Sales and Employee Development (2016–2026):
| Year | Sales (NOK) | Employees | Year-over-Year Change (Sales) | Year-over-Year Change (Employees) |
|---|---|---|---|---|
| 2016 | 42.2M | 78 | - | - |
| 2017 | 44.0M | 73 | +4.4% | -6.4% |
| 2018 | 50.2M | 70 | +14.0% | -4.1% |
| 2019 | 54.0M | 57 | +7.7% | -18.6% |
| 2020 | 50.5M | 53 | -6.5% | -7.0% |
| 2021 | 42.9M | 47 | -15.0% | -11.3% |
| 2022 | 42.0M | 48 | -2.1% | +2.1% |
| 2023 | 48.3M | 60 | +15.0% | +25.0% |
| 2024 | 52.2M | 48 | +8.1% | -20.0% |
| 2025 | 39.1M | 52 | -25.1% | +8.3% |
Key Figures:
- Sales reached a maximum of NOK 54.0M in 2019 before declining in 2025.
- Employees experienced a sharp decline from 2018 to 2019 (-18.6%), but stabilized in 2023.
- EBITDA margins vary significantly, with Romerike Ur Og Gull As at 17% (2025) versus Gullsmed Liv Lerdahl A/s at -3% (2025).
Companies in the Sector
Registered Companies (2026):
- 7 AS entities (53 employees, NOK 39.8M in operating income)
- 2 DA entities and 3 ENK entities (all with 0 employees)
Key Players:
- Bjørklund Jessheim As (13 employees, NOK 12.3M in sales, EBITDA margin 8%)
- Romerike Ur Og Gull As (6 employees, NOK 6.0M in sales, EBITDA margin 17%)
- Gullsmed Liv Lerdahl A/s (9 employees, EBITDA -381.0K in 2025)
New Companies:
- Amoura Da (2 DA entities, founded 2025)
- Aladdin Jessheim As (2 AS entities, founded 2026, no operational data yet)
Business Geography
Distribution by Suburb in Ullensaker (2026):
| Suburb | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Jessheim | 5 | 45 | 33.8M | 1.5M |
| Kløfta | 1 | 6 | 6.0M | 1.0M |
| Mogreina | 1 | 2 | 0 | 0 |
Analysis:
- Jessheim dominates with 5 companies and 45 employees, but sales (NOK 33.8M) are lower than in 2024.
- Kløfta has a strong EBITDA margin (17%) with Romerike Ur Og Gull As.
- Mogreina has only Meta Broadcast As (0 employees, 0 sales), indicating an underutilized potential area.
Business Dynamics
Bankruptcies and Operational Results:
- No bankruptcies registered in the sector in Ullensaker (2026).
- Gullsmed Liv Lerdahl A/s had negative EBITDA (-381.0K) in 2025, but continued operations.
- Thune Gullsmed & Urmaker As (Jessheim) has 0 sales and 0 employees, but remains registered.
Operational Results:
- Romerike Ur Og Gull As (Kløfta) had the highest EBITDA (NOK 1.0M) with a 17% margin.
- Bjørklund Jessheim As had the lowest EBITDA margin (8%) among large companies.
Outlook
Trend Analysis and Opportunities:
- Stable Foundation: 7 AS entities with a total of 53 employees and NOK 39.8M in operating income.
- Growth Potential: Jessheim has 5 companies, but Mogreina is underutilized (1 company, 2 employees).
- Outside Ullensaker: Uccasio As (Gardermoen) has 0 employees and 0 sales, but could be a competitor.
For Founders:
- Opportunities: New DA entities like Amoura Da (2025) show interest in the sector.
- Outside Ullensaker: Uccasio As (Gardermoen) could be a competitor.
- Risk: Sales fell by 25.1% from 2024 to 2025, requiring strategic differentiation.
Conclusion
The jewellery/watches/clocks/gold/silver store sector in Ullensaker has both strengths and challenges. With 16 companies and 52 employees in 2026, the sector is stable but must manage the sales decline (2025). Jessheim is a key hub, while Mogreina and Gardermoen show potential. Founders should consider focusing on differentiation and leveraging underutilized geographic areas. SmartGrunder can help find optimal addresses in Ullensaker for this industry.