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Industry · municipality
Jewellery/Watches/Clocks/Gold/Silver Store in Voss
An analysis of the industry, companies, and prospects in the municipality of Voss
Executive Summary
Jewellery/watches/clocks/gold/silver store in Voss is a small but stable industry with 5 registered companies. The most well-known player is As Sylvsmidja Leif Johannessen, which has been operational since 1989 and has 8 employees. The industry has shown variations in sales and number of employees over time, but there is a clear increase in both sales and number of employees from 2023 and 2024. There are opportunities for growth, especially with a focus on quality and local connections.
Economic Overview
Sales and employee development
- Sales: The industry had total sales of NOK 5.5 million in 2025, with an annual growth of 6.7% from 2024. There was an increase of 10.9% from 2022 to 2023, but a decline of 2.2% in 2024.
- Employees: The number of employees has increased from 8 in 2023 to 14 in 2026, with a significant rise of 62.5% from 2023 to 2024. This indicates that companies have expanded operations or adapted to economic conditions.
Economic indicators
- EBITDA margin: 2% in 2025, showing that companies have margins covering operating costs, but with room for improvement.
- Gross margin: 57% in 2025, indicating that companies have good control over costs relative to sales.
Development over time
- Sales decreased by 1.5% from 2016 to 2017, but increased by 13.8% from 2019 to 2020, which can be linked to economic conditions during the pandemic.
- The number of employees decreased by 36.4% from 2019 to 2020, but has since recovered with an increase of 7.7% from 2024 to 2025.
Companies in the Industry
Registered companies
There are 5 companies in the industry in Voss, with the following organisational forms:
| Company | Organisational form | Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|
| As Sylvsmidja Leif Johannessen | AS | 8 | NOK 5.6M | NOK 146K |
| Iris June Gullsmed As | AS | 7 | NOK 0 | NOK 0 |
| Gullsmed Oddvar Holes Eftf | ENK | 0 | NOK 0 | NOK 0 |
| Ninusdesign As (2x) | AS | 0 | NOK 0 | NOK 0 |
Newer companies
- Ninusdesign As was founded in 2024 and has no sales or employees yet, indicating that it is in the start-up phase.
- Iris June Gullsmed As was founded in 2023 and also has no sales or employees, which may indicate that it is in start-up or has been on pause.
Organisational forms
- AS is the most common organisational form, with 2 companies.
- ENK is also represented, with 1 company.
Business Geography
Distribution of activity in the municipality
All 5 companies in the industry are registered in Voss, with the following distribution:
| Location | Number of companies | Number of employees | Sales (2025) |
|---|---|---|---|
| Voss | 5 | 14 | NOK 5.5M |
Focus areas
- Most companies are located in Voss, with addresses in Vangsgata and Hardangervegen.
- There is a concentration of companies in central areas, which can be beneficial for customer reviews and accessibility.
Business Dynamics
Bankruptcies and stability
- No companies in the industry have been in bankruptcy in the municipality, showing a stable industry.
- Iris June Gullsmed As and Ninusdesign As have no sales or employees, which may indicate that they are in start-up or have been on pause. This could be a risk for future stability if they do not achieve operations.
Industry dynamics
- There is a clear growth in the number of employees from 2023 to 2024, which may be linked to economic improvements or expansion of companies.
- Sales have shown variations, but have mainly been on an upward trend since 2020, with an increase of 6.7% in 2025.
Outlook
Outlook for entrepreneurs
- Stable environment: The industry has proven to be stable with no bankruptcies and growth in the number of employees and sales over time.
- Opportunities for growth: With an increase in the number of employees of 62.5% from 2023 to 2024, there are opportunities to expand operations or offer new products.
- Competitiveness: There are 5 companies in the industry, providing a moderate level of competitiveness. Entrepreneurs should focus on uniqueness, quality, and local connections to stand out.
- E-commerce and tourism: Voss has a strong tourism industry, which can be an advantage for companies offering unique products or services.
- SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to succeed in this industry.
Conclusion
Jewellery/watches/clocks/gold/silver store in Voss is an industry with potential for growth and stability. With growth in the number of employees and sales over time, as well as no bankruptcies, it is an attractive environment for entrepreneurs. It is important to focus on quality, uniqueness, and local connections to stand out in a competitive market. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to succeed in this industry.