Knit Store Industry in Asker: A Comprehensive Analysis

In Asker, there are now 13 companies within the knit store industry, with combined sales exceeding 14 million NOK in 2025. The industry has been marked by both strong growth and challenges, with an annual growth rate of 72% in Nesbru in 2025, but also negative developments in certain areas. There are no registered bankruptcies in the industry, but some companies have negative EBITDA values. The industry is spread across several neighborhoods in Asker, with a focus on Nesbru and Hvalstad. For entrepreneurs, there are opportunities in areas with positive development, but also challenges related to competition and economic variations.

Sales and number of employees in the knit store industry in Asker have shown variations in recent years. Sales increased from 3.2 million NOK in 2016 to 13.9 million NOK in 2025, with a peak of 17.2 million NOK in 2020 before the decline. The number of employees has varied between 3 and 26, with a peak in 2020. There is a clear variation in the development, with a decline of 6.1% from 2024 to 2025. This shows that the industry has been marked by both strong growth and challenges, especially after 2020.

In Asker, 13 companies are registered within the knit store industry. The most important companies include:

• Lana Norge As (Nesbru): 18 employees, sales of 8.0 million NOK in 2025.
• Momi Garn Og Hobby As (Asker): 1 employee, sales of 1.2 million NOK in 2025.
• Mellymoon As (Hvalstad): 2 employees, sales of 2.2 million NOK in 2025.
• Farfars Verksted As (Slemmestad): 1 employee, sales of 2.6 million NOK in 2025.

Most companies are organized as AS, with 6 companies in this form. There are also some companies in the form of ENK and DA, but they have no employees or sales.

The industry is spread across several neighborhoods in Asker, with the following distribution:

Nesbru has the most developed company with high sales and positive EBITDA, while Sætre and Tofte have companies with no activity.

There are no registered bankruptcies in the knit store industry in Asker. However, data shows that some companies have negative EBITDA values, such as Mellymoon As (-202.0K) and Farfars Verksted As (-184.0K). This indicates that some companies have economic challenges, even though no bankruptcies are registered. It is important to follow economic trends and ensure stable operations for companies in the industry.

For entrepreneurs in Asker, there are opportunities in the industry, especially in areas with positive development such as Nesbru, where Lana Norge As has high sales and positive EBITDA. However, there are also challenges related to competition and economic variations. It is important to analyze market needs and ensure that companies have a clear business model. SmartGrunder can help find optimal addresses and develop strategies to ensure success in the industry.

In comparison to the broader creative, art, and entertainment activities industry in Asker, which has 208 companies, the knit store industry is smaller but more spread out. The broader industry had sales of 587.5 million NOK in 2025, while the knit store industry had sales of 13.9 million NOK. This shows that the knit store industry is a smaller part of the broader creative sector. Peer companies such as Varner Pe As (244.5M sales) and Varner As (0 sales) show significant variation in sales and EBITDA. This can provide entrepreneurs with opportunities to find a place in a competitive market environment.

The knit store industry in Asker has both opportunities and challenges. With 13 companies and combined sales exceeding 14 million NOK in 2025, there is potential for growth, especially in areas with positive development such as Nesbru. However, there are also challenges related to economic variations and competition. Entrepreneurs should analyze market needs and ensure a stable business model. SmartGrunder can help find optimal addresses and develop strategies to ensure success in the industry.