Knit Store in Eidsvoll: An Analytical Overview of the Industry

Industry Overview

The knit store industry in Eidsvoll is a small, dispersed sector with 9 registered companies, but only one active company (Hold Maska As) with 9 employees. The industry has experienced declines in both sales and number of employees over recent years, with a sales decline of -14% in 2025. The EBITDA margin stands at 2%, indicating a weak profile. At the same time, there are no bankruptcy registrations in the industry, suggesting that companies have managed to stay afloat despite challenges.

Economic Trends

Sales and Employees:

• Sales: The industry reached a peak of NOK 6.6 million in 2016, but has since declined, with sales levels at NOK 2.1 million in 2025. The most significant decline occurred in 2018 (-40.7%) and 2020 (-33.4%).
• Employees: The number of employees has varied between 4 and 15 over the years, with a current level of 8 employees in 2026. The most significant decline was recorded in 2020 (-50.0%).

Financial Indicators:

• The EBITDA margin stands at 2%, which is lower than the average for many service industries.
• Hold Maska As has a higher EBITDA per employee (NOK 10.5K) compared to the industry average, suggesting operational efficiency.

Companies in the Industry

Active Companies:

• Hold Maska As (Sundgata 16, Eidsvoll): The only active company with 9 employees. The company has a high operating income (NOK 2.1M) and an EBITDA of NOK 62.0K. It is an AS-registered company and was founded in 2015.

Inactive Companies:

• The remaining 8 companies have 0 employees and 0 sales, and most were founded in 2025 or 2026. This suggests that the industry is characterized by newly established companies that have not yet started operations.

Organizational Forms:

• Only one company is registered as an AS, while the rest are ENK-registered. This may indicate that many companies are small, sole proprietorships, or craft businesses.

Geographic Distribution

Activity in the Municipality:

• Eidsvoll: The only area with activity in the industry. Here, there is 1 company, 9 employees, and sales of NOK 2.1M.
• Dal and Råholt: Most companies are registered here, but they have no employees or sales. This suggests that companies are registered in these areas but have not started operations.

Conclusion: The industry is heavily concentrated in Eidsvoll, with little activity in other parts of the municipality. This may be a challenge for companies wishing to expand to other areas in the municipality.

Bankruptcies:

• There are no registered bankruptcies in the knit store industry in Eidsvoll, suggesting that companies have managed to stay afloat despite challenges.

Operational Efficiency:

• Hold Maska As has a higher EBITDA margin (2%) compared to the industry average, suggesting efficient operations.
• Most companies, however, have 0 sales and 0 employees, which may indicate that they are in the start-up phase or have not managed to establish themselves.

Outlook for Entrepreneurs

Short-Term Challenges:

• The industry has been marked by declines in sales and number of employees over recent years, which may be a challenge for new companies.
• There are, however, no bankruptcies, suggesting that companies have managed to stay afloat.

Long-Term Opportunities:

• There is potential for innovation and differentiation in the industry, especially if new companies can adapt to customer expectations and leverage local conditions.
• SmartGrunder can help entrepreneurs find suitable addresses in Eidsvoll for this industry, with a focus on natural conditions and market prospects.

Outlook in the Broader Creative Sector

Comparison with Creative, Arts, and Entertainment Activities:

• The broader creative sector in Eidsvoll has 52 companies, compared to 9 in the knit store industry. This shows that knit store is a small part of the broader sector.
• Sales in the broader sector have been declining (-30.1% from 2024 to 2025), suggesting that the entire sector is facing challenges.

Peer Companies in the Creative Sector:

• The most profiled companies in the creative sector have higher sales (up to NOK 13.2M) and higher EBITDA (up to NOK 1.9M) compared to the knit store industry. This suggests that they may have better market positioning or larger scale.
• Examples of peer companies: Match Eidsvoll Avd 279 (clothing store, NOK 8.8M sales), Dressmann Thon Center Eidsvoll Avd 148 (clothing store, NOK 8.5M sales).

Conclusion

The knit store industry in Eidsvoll is a small, dispersed sector with only one active company. The industry has been marked by declines in sales and number of employees over recent years, but there are no bankruptcies. This suggests that companies have managed to stay afloat, but there are challenges regarding growth and operational efficiency. Entrepreneurs should consider opportunities for innovation and differentiation, and SmartGrunder can help find suitable addresses in the municipality for this industry.