Knit Store in Hamar

The knit store industry in Hamar shows strong signs of growth and stabilization after a period of fluctuations. In 2025, there are 5 companies in the industry with a total of 17 employees, and revenue has reached NOK 18.8 million. The EBITDA profit margin stands at 7%, indicating good operational efficiency. The most notable development has been in 2024, when revenue increased by 942.1% compared to 2023. This suggests significant improvement in the industry, although there are variations in the number of employees and the financial results of individual companies.

Revenue and Employees:

• Revenue: In 2025, the industry achieved revenue of NOK 18.8 million, with an annual growth of 7.4% from 2024. The most dramatic increase occurred in 2024, when revenue rose by 942.1% compared to 2023.
• Employees: The number of employees has grown from 3 in 2023 to 17 in 2025, with a growth of 240% from 2024 to 2025. This shows significant development in the workforce within the industry.

Operational Results:

• The EBITDA profit margin is at 7%, indicating good operational efficiency.
• The industry has an average gross margin of 60%, suggesting that companies have good control over costs relative to revenue.

Growth and Variations:

• In recent years, the industry has been marked by significant variations, especially in 2019–2020, when the number of employees and revenue experienced a sharp decline. This has been offset by strong growth in 2024 and 2025.

In Hamar, there are 5 companies registered in the knit store industry. The key companies are:

1. Husfliden Hamar Bunad As (Vangsvegen 62, Hamar)

• Organizational form: AS
• Number of employees: 13
• Revenue: NOK 17.1 million
• EBITDA: NOK 1.5 million

1. Amalies Verden As (Skolegata 12, Hamar)

• Organizational form: AS
• Number of employees: 3
• Revenue: NOK 1.7 million
• EBITDA: NOK -79,000

1. Varebørsen V/jan Erik Helgesen (Torggata 52, Hamar)

• Organizational form: ENK
• Number of employees: 1
• Revenue: NOK 0
• EBITDA: NOK 0

1. Foss Interiør Ans (Torggata 55, Hamar)

• Organizational form: ANS
• Number of employees: 0
• Revenue: NOK 0
• EBITDA: NOK 0

1. The Rainbow Cosméticos Acessórios Rosenlund (Strandgata 37, Hamar)

• Organizational form: ENK
• Number of employees: 0
• Revenue: NOK 0
• EBITDA: NOK 0

Organizational Form:

• 2 companies are AS (2 companies, 16 employees)
• 1 company is ENK (1 company, 1 employee)
• 2 companies have no revenue or employees (ANS and ENK)

Conclusion: Most companies in the industry are AS entities, and there is a clear difference in financial results between the companies. Husfliden Hamar Bunad As is the most stable and profitable company, while some companies have negative EBITDA or no activity.

In Hamar, activity in the knit store industry is concentrated in Hamar. There are 3 companies registered in Hamar with a total of 17 employees. The key locations are:

• Vangsvegen 62 (Husfliden Hamar Bunad As, Amalies Verden As, Varebørsen V/jan Erik Helgesen)
• Torggata 52 (Varebørsen V/jan Erik Helgesen)
• Torggata 55 (Foss Interiør Ans)
• Strandgata 37 (The Rainbow Cosméticos Acessórios Rosenlund)

Operational Results by Location:

• Hamar: 3 companies, 17 employees, revenue NOK 18.8 million, EBITDA NOK 1.4 million.
• Torggata 52: 1 company, 1 employee, revenue NOK 0, EBITDA NOK 0.
• Torggata 55: 1 company, 0 employees, revenue NOK 0, EBITDA NOK 0.
• Strandgata 37: 1 company, 0 employees, revenue NOK 0, EBITDA NOK 0.

Conclusion: Activity in the industry is concentrated in Hamar, but there are variations in operational results between different locations. The most active companies are located on Vangsvegen 62, while some locations have no activity.

Bankruptcies and Operational Results:

• No bankruptcies have been registered in the knit store industry in Hamar in recent years. This shows that the industry has been stable in terms of bankruptcies.
• However, there are several companies with negative EBITDA or no revenue, which may indicate operational challenges for some companies.

Operational Results by Company:

• Husfliden Hamar Bunad As: Largest company with NOK 17.1 million in revenue and NOK 1.5 million in EBITDA.
• Amalies Verden As: Smaller company with NOK 1.7 million in revenue, but with a negative EBITDA of NOK -79,000.
• Varebørsen V/jan Erik Helgesen: No revenue or employees.
• Foss Interiør Ans: No revenue or employees.
• The Rainbow Cosméticos Acessórios Rosenlund: No revenue or employees.

Conclusion: The industry has been stable in terms of bankruptcies, but there are variations in operational results between companies. The most stable companies have high revenue and positive EBITDA, while some companies have negative results or no activity.

Outlook for Entrepreneurs

Growth and Stability:

• The industry has shown strong signs of growth, especially in 2024 and 2025, with a revenue growth of 942.1% from 2023 to 2024. This suggests that there are opportunities for growth in the industry.
• The EBITDA profit margin of 7% shows that companies have good operational efficiency, which can be an advantage for new entrepreneurs.

Challenges:

• There are variations in the number of employees and operational results between companies, which can be a challenge for new entrepreneurs.
• Some companies have negative EBITDA or no activity, which may indicate operational challenges in the industry.

Conclusion: The industry in Hamar shows potential for growth and stability, especially with high revenue and positive EBITDA. However, there are variations in operational results between companies, which can be a challenge for new entrepreneurs. SmartGrunder can help entrepreneurs find suitable locations in Hamar for this industry.

Broader industry2 grouping:

• In Hamar, there are 77 companies registered in creative, arts, and entertainment activities, showing that this is a larger and more diversified industry than the knit store industry.
• Revenue in creative, arts, and entertainment activities reached a peak in 2024 with NOK 531 million, but fell to NOK 420.3 million in 2025. This shows that the industry has been marked by variations in revenue.
• The EBITDA profit margin for creative, arts, and entertainment activities is lower than for the knit store industry, which may indicate greater operational challenges in this industry.

Peer Companies:

• There are several companies registered in creative, arts, and entertainment activities that do not belong to the knit store industry, including well-known names such as New Yorker, Stadion, Cubus, Match, H & M, Kappahl, Dressmann, Decades, Bus Stop, Backe Retail, Follestad Trend, Volt, Only Stores, Lindex, Vero Moda, Zizzi, Jack & Jones, and many others.

Conclusion: Creative, arts, and entertainment activities are a larger and more diversified industry than the knit store industry, with more companies and higher revenue. However, the industry has been marked by variations in revenue and lower EBITDA profit margins. This can be a challenge for new entrepreneurs in this industry.

The knit store industry in Hamar shows potential for growth and stability, especially with high revenue and positive EBITDA. However, there are variations in operational results between companies, which can be a challenge for new entrepreneurs. Creative, arts, and entertainment activities are a larger and more diversified industry, with more companies and higher revenue, but with variations in revenue and lower EBITDA profit margins. SmartGrunder can help entrepreneurs find suitable locations in Hamar for this industry.