Knit Store Industry in Levanger: A Comprehensive Analysis

Knit store activity in Levanger municipality is characterized by a small but active industry with five registered companies, though operational activity is uneven. The sector has experienced fluctuating sales and employment trends over the past decade, with a notable decline in recent years. Key players include X Kids As, which operates with a healthy EBITDA margin and employs five staff, and Adeveveriet Ans, which has no active operations. The industry's geographic concentration in Levanger city suggests a reliance on local retail infrastructure, but challenges such as declining employee numbers and sales volatility may signal broader market pressures.

Sales Development: Knit store sales in Levanger have been uneven in recent years, with a peak of NOK 7.2M in 2022 followed by a sharp decline to NOK 5.5M in 2023. In 2025, sales have stabilized at NOK 6.2M, but remain below the 2022 level. Annual variations show a rise of +32.6% from 2018 to 2019, but also a drop of -24.1% from 2022 to 2023.

Employee Development: The number of employees has been declining since 2022, with 6 employees in 2025 – a decrease of -16.7% from 2024. The most significant decline was recorded from 2022 to 2023 (-27.3%). This indicates a reduction in operational activities or increased operational challenges.

Margins: The only operating company, X Kids As, achieves an EBITDA margin of 13% and a gross margin of 57%, indicating a relatively stable operational structure. Other companies in the sector have not reported positive operational results.

Five companies are registered in the knit store industry in Levanger, but operational activities vary significantly:

Legal Form: All operating companies are registered as AS, with one exception in the form of ANS (Adeveveriet Ans). This shows a dominance of company forms that provide a high degree of liability and separation of ownership.

All knit store companies in Levanger are registered in the Levanger area, with specific addresses:

• X Kids As: Moafjæra 14
• Adeveveriet Ans: Kirkegata 75A
• Grande Produksjon Og Handel: Flatan 161, Ytterøy
• Has Holding Levanger As: Bambergvegen 1A
• Sundborg Holding As: Byborgvegen 20B

This shows a concentration in Levanger city center, particularly around Moafjæra and Kirkegata, which are known commercial areas. Activity in Ytterøy is minimal, with one company in a peripheral part of the municipality.

Bankruptcies: None of the five companies in the industry are registered as bankrupt, but two companies (Has Holding and Sundborg Holding) report negative EBITDA values, which may indicate increased operational challenges.

Operational Variability: Sales and employees have been uneven over time, with extreme variations such as:

• +32.6% sales increase from 2018 to 2019
• -27.3% employee decrease from 2022 to 2023
• -51% sales decrease for Sundborg Holding from 2024 to 2025

This shows an industry with a high degree of uncertainty and dependence on market conditions.

Outlook for Entrepreneurs

For entrepreneurs in the knit store industry in Levanger, it is important to consider the following:

1. Market Size: The industry is small with five companies, but there are potential customers in Levanger and the surrounding area.
2. Competitiveness: X Kids As shows that it is possible to achieve positive operational results with a 13% EBITDA margin and a 57% gross margin.
3. Geographic Advantage: The concentration in Levanger city center can provide advantages from existing commercial infrastructure, but competition can be intense.
4. Operational Risk: In recent years, there has been a decline in sales and employees, which may indicate market pressure or changes in consumer preferences.

SmartGrunder can help entrepreneurs find suitable locations in Levanger for this industry, based on both market analysis and operational outlooks.

Creative, Arts, and Entertainment Activities industry in Levanger is significantly larger than the knit store industry, with 31 companies in 2025. This shows that knit store is a small subgroup within a broader industry that includes clothing stores, shoe stores, and second-hand stores.

Sales Development: The industry had a total sales of NOK 94.9M in 2025, but with a decline of -34.2% from 2024. This is a strong decline compared to the knit store industry, which had a smaller decline of -0.6% in 2025.

Peer Companies: Examples of companies in the broader industry include:

• H&M Hennes & Mauritz As (sales: NOK 28.6M, EBITDA: NOK 1.3M)
• Kappahl As (sales: NOK 11.7M, EBITDA: NOK 1.4M)
• Carlings Levanger Avd 54f (sales: NOK 7.0M, EBITDA: NOK 417.0K)

This shows that the knit store industry is less operationally efficient compared to competitors in the broader industry, but there are still opportunities for specialization in thread products.

The knit store industry in Levanger is a small but active part of the municipality's economy. With five companies and a concentration in Levanger city center, it is possible to operate within an existing commercial structure. However, data on declining sales and employees as well as variable operational performance indicates that the industry faces challenges. For entrepreneurs, it may be possible to utilize existing infrastructure, but it is important to assess competitiveness and market size. SmartGrunder can help find suitable locations and analyze operational outlooks for new companies in this industry.