Knit Store in Moss: Industry Analysis and Outlook

Overview of the Industry

The knit store industry in Moss is a small but active sector with 18 registered companies. Of these, only 5 are actively operating, while the rest have either zero employees or unreported revenues. The industry has shown variations in sales and employees over time, with a peak in 2022 before a decline in 2023. EBITDA margins for the most active companies range between 11–14%, indicating a relative strength in operating results. The industry is spread across Moss and partially to Rygge, with a focus on textile trade and craftsmanship.

Sales and Employee Development:

• Sales: The industry saw an increase in sales from 2016 to 2022, peaking at NOK 30.7 million in 2022. Sales then fell by 31.4% in 2023, followed by a mild increase of 4.5% in 2024 and 19.2% in 2025.
• Employees: The number of employees increased from 29 in 2016 to 48 in 2023, before declining to 34 in 2026. The most stable period was between 2020 and 2022, with an increase of 26.5%.

Operating Results and Margins:

• The most active companies (such as Kid Interiør AS and Rygge Garn AS) have EBITDA margins of 11–14%, indicating good operational efficiency. This contrasts with Hobbymakeren AS, which had a negative EBITDA of -3% in 2023 due to lower sales growth (-12%).

Debt and Equity:

• The most active companies have a debt level of 7.4–773 thousand NOK, with equity of 3.8–10 million NOK. This suggests that most companies have a relatively stable financial position.

In Moss, there are 18 companies registered within the knit store industry, but only 5 of these are actively operating. The most represented organizational forms are AS (4 companies) and ENK (1 company). The key companies include:

• Kid Interiør AS (Patterødveien 2, Moss): 9 employees, sales of NOK 19.5 million, EBITDA of NOK 2.9 million.
• Rygge Garn AS (Carlbergveien 2, Moss): 10 employees, sales of NOK 0 (non-profit company).
• Hobbymakeren AS (Carlbergveien 6B, Moss): 8 employees, sales of NOK 3.4 million, EBITDA of NOK -125 thousand.
• Sy og Strikkedilla AS (Prinsens gate 9, Moss): 3 employees, sales of NOK 2.6 million, EBITDA of NOK 188 thousand.
• Syhjørnet Moss (Kronprinsens gate 1, Moss): 3 employees, but no reported revenues.

Bankruptcy Safety: None of the reported companies are registered as bankrupt, even though several have low or zero sales. This suggests that most companies have a relatively stable operation, even though some have very low activity.

The knit store industry in Moss is primarily concentrated in the Moss area, with a few companies also located in Rygge. The most actively operating companies are located in the following areas:

• Moss: 5 companies (including Kid Interiør AS, Sy og Strikkedilla AS, Syhjørnet Moss).
• Rygge: 1 company (Rygge Garn AS).

Mapping of Activity:

• Moss: 5 companies, 33 employees, sales of NOK 25.5 million, EBITDA of NOK 2.9 million.
• Rygge: 1 company, 10 employees, sales of NOK 0 (non-profit company).

Conclusion: The industry is strongly concentrated in Moss, with very little presence in Rygge. This suggests that Moss is the main market for textile trade and craftsmanship in the region.

Bankruptcy Statistics: None of the reported companies are registered as bankrupt, even though several have low or zero sales. This suggests that most companies have a relatively stable operation, even though some have very low activity.

Operating Results and Margins: The most active companies (such as Kid Interiør AS and Rygge Garn AS) have EBITDA margins of 11–14%, indicating good operational efficiency. This contrasts with Hobbymakeren AS, which had a negative EBITDA of -3% in 2023 due to lower sales growth (-12%).

Operating Risk: The industry has shown variations in sales and employees over time, with a peak in 2022 before the decline in 2023. This suggests that the industry is vulnerable to market fluctuations and bankruptcy risk, especially for companies with low sales.

Outlook for Entrepreneurs

For entrepreneurs considering starting a knit store in Moss, it is important to be aware of the following:

• Market Size: The industry is small, with only 5 active companies. This provides opportunities to fill market gaps, but also bankruptcy risk due to low sales.
• Bankruptcy Risk: Several companies have low or zero sales, suggesting that the industry is vulnerable to market fluctuations and bankruptcy risk.
• Operating Results: The most active companies have EBITDA margins of 11–14%, indicating good operational efficiency. This can be an advantage for new companies seeking to achieve stability.
• Conclusion: The industry has potential for innovation and local adaptation, but entrepreneurs must be prepared for market fluctuations and bankruptcy risk.

Broader Industry Grouping: Creative, art, and entertainment activities in Moss have 148 companies, with total sales of NOK 385.3 million in 2025. This is significantly larger than the knit store industry, which has 18 companies and sales of NOK 26.3 million in 2025.

Bankruptcy Risk: Creative, art, and entertainment activities have lower bankruptcy risk than the knit store industry, with stable sales growth of 10.5% in 2023. This suggests that the industry is more stable and less vulnerable to market fluctuations.

Peer Companies: The most active companies in creative, art, and entertainment activities include H&M, Lindex, and Cubus Thon Center, which have higher sales and employees than knit store companies. This suggests that creative, art, and entertainment activities have a larger market share and better operating results.

The knit store industry in Moss is a small but active sector with potential for innovation and local adaptation. The industry has shown variations in sales and employees over time, with a peak in 2022 before the decline in 2023. This suggests that the industry is vulnerable to market fluctuations and bankruptcy risk. Entrepreneurs considering starting a knit store in Moss must be prepared for these challenges, but also see opportunities in stable operations and high EBITDA margins. SmartGrunder can help entrepreneurs find suitable addresses in Moss for this industry, with a focus on nature and development.