Knit Store in Sandefjord: Industry Analysis, Companies, and Outlook

Industry Overview

The knit store industry in Sandefjord consists of 11 companies, with a mix of AS and ENK entities. The industry has experienced both growth and decline in recent years, with a sales peak in 2021 (NOK 16.4 million) and a decline in 2022 (NOK 6.6 million). Employment numbers have also fluctuated, with a high of 27 employees in 2022 and a decline to 19 employees in 2025. One of the most notable developments is the bankruptcy of Living In A Box AS, which experienced a 100% sales increase in 2025 but was registered for bankruptcy in the same year.

Economic Overview

Sales and Employees in the Knit Store Industry in Sandefjord (2016–2025):

Trend Analysis:

• Sales increased sharply in 2021 (+76.5%), but fell by 60.1% in 2022.
• Employment increased from 2020 to 2022 (+46.7%), but has since declined.
• There is a weak positive trend in sales in 2024 and 2025 (+3.2%), but uncertainty remains in the industry.

Companies in the Industry

List of Companies in the Knit Store Industry in Sandefjord:

1. Garn & Sømatelier AS (Stokke) – 7 employees, sales of NOK 3.6M, EBITDA of NOK 127,000.
2. Strikkebua Sandefjord AS (Sandefjord) – 6 employees, sales of NOK 4.3M, EBITDA of NOK -50,000.
3. Tjorven Garn Avd. Sandefjord AS (Sandefjord) – 6 employees, sales of NOK 0.
4. Stoffhjørnet Mai Lis Petersson (Kodal) – 2 employees, sales of NOK 0.
5. Elegant Interiør Og Dekorasjon DA (Sandefjord) – 0 employees, sales of NOK 0.
6. Fra Naturen AS (Sandefjord) – 0 employees, sales of NOK 0.
7. Garn Design DA (Sandefjord) – 0 employees, sales of NOK 0.
8. Gisa Gita Arabi Salo (Sandefjord) – 0 employees, sales of NOK 0.
9. Living In A Box AS (Sandefjord) – 0 employees, sales of NOK 8.5M, EBITDA of NOK 775,000 (bankruptcy).
10. Sandyloops Sandra Emilie Nilsen (Sandefjord) – 0 employees, sales of NOK 0.
11. Ukrutt Dahl (Sandefjord) – 0 employees, sales of NOK 0.

Organizational Forms:

• AS (3 companies, 19 employees, sales of NOK 7.9M, EBITDA of NOK 77,000).
• ENK (1 company, 2 employees, sales of NOK 0, EBITDA of NOK 0).

Business Geography

Business Activity in Different Neighborhoods of Sandefjord:

Analysis:

• Sandefjord has the most companies (2), but the lowest EBITDA (NOK -50,000).
• Stokke has one company with higher EBITDA (NOK 127,000) and higher sales (NOK 3.6M).
• Kodal has one company with 0 sales and 0 employees, indicating weak activity in this neighborhood.

Business Dynamics

Bankruptcy Statistics for the Knit Store Industry in Sandefjord:

• Living In A Box AS (Hangarveien 21B, Sandefjord) is the only company in the industry registered for bankruptcy. This company experienced a 100% sales increase in 2025 but was registered for bankruptcy in the same year. EBITDA was NOK 775,000, and it had 0 employees.

Conclusion:

• The bankruptcy of Living In A Box AS indicates potential risks in the industry, but there are still active companies that may offer opportunities for new entrepreneurs.

Outlook for Entrepreneurs

Outlook for New Companies in the Knit Store Industry in Sandefjord:

• Sales Growth: Sales increased sharply in 2021 (+76.5%), but fell by 60.1% in 2022. There is a weak positive trend in sales in 2024 and 2025 (+3.2%), suggesting stabilization in the industry.
• Bankruptcy Risk: The bankruptcy of Living In A Box AS indicates potential risks in the industry, but there are still active companies that may offer opportunities for new entrepreneurs.
• SmartGrunder Can Help: SmartGrunder can help entrepreneurs find good addresses in Sandefjord for this industry, based on natural conditions and market trends.

Outlook for the Parent Industry

Parent Industry: Creative, Arts, and Entertainment Activities

• Number of Companies: 136 companies in the parent industry, compared to 11 companies in the knit store industry.
• Sales: The parent industry experienced a sales increase of 11.9% in 2022, but a decline of 28.4% in 2025.
• Employees: The parent industry experienced a decline in employees from 2016 to 2025, with an increase of 5.0% in 2026.

Peer Companies in the Parent Industry (Not in the Knit Store Industry):

Conclusion:

• The parent industry has more companies and higher sales, but the knit store industry has a smaller market share. Opportunities may exist in the parent industry, but the knit store industry has its own challenges.

The knit store industry in Sandefjord has both opportunities and challenges. There is a weak positive trend in sales in 2024 and 2025, but uncertainty remains in the industry. The bankruptcy of Living In A Box AS indicates potential risks, but there are still active companies that may offer opportunities for new entrepreneurs. The parent industry has more companies and higher sales, but the knit store industry has its own challenges. SmartGrunder can help entrepreneurs find good addresses in Sandefjord for this industry, based on natural conditions and market trends.