Knit Store in Steinkjer: An Analysis of Companies, Statistics, and Outlooks

Industry Overview

The Knit Store industry in Steinkjer consists of 3 companies and 13 employees in 2026. The industry has been marked by a declining sales and employment trend over recent years, with a total sales decline of 32.7% from 2024 to 2025. Although there are no bankruptcy registrations in the industry, data shows increasing financial challenges among some companies, with negative EBITDA values for several of the largest players.

Key industry keywords in Steinkjer:

• Stability in the number of companies (3 companies in 2026)
• Falling sales and employment (13 employees in 2026, down from 26 in 2016)
• Managing margins (average gross profit margin of 47–54%)
• Focus on AS organizational form (all 3 companies are AS)

Sales and employment in the knit store industry in Steinkjer (2016–2025):

Key figures in 2025:

• Sales: 5.8 million NOK
• Employees: 11 people
• Average gross profit margin: 47–54%
• EBITDA margin: 5–15% (varies between companies)

Trend analysis:

• Sales: 32.7% decline from 2024 to 2025
• Employees: 15.4% decline from 2024 to 2025
• Largest decline: 2020–2021 (-20.3% in sales, -8.7% in employees)

List of companies in the knit store industry in Steinkjer (2026):

Company key figures:

• Average sales per company: 2.5M NOK
• Average EBITDA per company: 137,000 NOK
• All companies are AS-organized (3 companies)
• No bankruptcy registrations in the industry

Advantages of activity in Steinkjer and Malm (2026):

Characteristics:

• Steinkjer has twice as many companies as Malm, but a lower average gross profit margin (47% vs. 54%)
• Malm has a higher EBITDA margin (15%) compared to Steinkjer (5%)
• Largest company is Kreativ As in Steinkjer with 2.5M NOK in sales

Financial challenges and stability in the industry (2026):

• No bankruptcy registrations in the industry in Steinkjer
• Two companies have negative EBITDA values (Jens Hoff Garn & Ide and Mattis Steinkjer As)
• Two companies have zero sales (Jens Hoff Garn & Ide and Koberg Brukt Og Nytt)
• Biggest financial challenge: The company Floyd Butikkdrift As Avd Steinkjer with EBITDA of -642,100 NOK

Stability in the number of companies:

• 3 companies in 2026, same number as in 2016
• No companies have closed down over the last 10 years

Outlook for Entrepreneurs

Expectations for new companies in the knit store industry in Steinkjer (2026):

• Low competition density: Only 3 companies in the industry, which can provide opportunities for market share
• Increasing financial challenges: Sales and employees have fallen 32.7% and 15.4% from 2024 to 2025
• High margin potential: Average gross profit margin of 47–54%
• Stable market: No bankruptcies in the industry over the last 10 years
• Recommendation: Focus on cost control and innovation to compete with large retailers like H&M and Zara in the area

Creative, art, and entertainment activities in Steinkjer (2026):

• 40 companies in the broader industry (creative, art, and entertainment activities)
• 185 employees in 2026 (down from 270 in 2016)
• Sales of 131.3M NOK in 2025 (a decline of 32.7% from 2024)

Contrast to the knit store industry:

• More companies (40 vs. 3)
• Higher sales (131.3M NOK vs. 5.8M NOK)
• Lower EBITDA margin (average 8% vs. 5–15% in the knit store industry)

Peer companies in the broader industry:

• Match Steinkjer Avd 253 (sales: 13.2M NOK, EBITDA: 2.9M NOK)
• H & M Hennes & Mauritz As Avd 771 Zebra Senteret Steinkjer (sales: 33.4M NOK, EBITDA: 1.5M NOK)
• Kappahl As Avd 400 Steinkjer (sales: 13.4M NOK, EBITDA: 1.5M NOK)

The knit store industry in Steinkjer has shown stability in the number of companies over the last 10 years, but increasing financial challenges with declines in sales and employees. With no bankruptcy registrations and high margins (47–54% gross profit margin), the industry can offer opportunities for entrepreneurs focusing on cost control and innovation. SmartGrunder can help entrepreneurs find optimal location in Steinkjer to leverage the market's potential.