Knit Store in Stjørdal: An Analysis of the Business Sector, Companies, and Opportunities

The knit store industry in Stjørdal consists of six registered companies, with a mix of AS and ENK entities. Sales have shown a decline since 2021, while the number of employees has varied with a decline since 2022. The most prominent companies are Stjørdal Garn As and Duetten As, which operate with positive results, while some companies such as Frøyum Søm & Design and Garna Tangen have no activity. The industry is concentrated in Stjørdal, with a few companies in Hell. Prospects for new players should be considered in light of market development and competition from larger clothing stores in the area.

Sales and employees in the knit store industry in Stjørdal (2016–2025):

Sales experienced a significant increase from 2016 to 2018, but have since shown a continuous decline since 2021. The number of employees has been unstable, with a decline from 2020 to 2025. This indicates an industry in transition, with potential challenges for existing companies.

Registered companies in the knit store industry in Stjørdal (2026):

1. Stjørdal Garn As (Stokmovegen 2, Stjørdal) – AS, 4 employees, EBITDA: -20,000 NOK
2. Duetten As (Wessels veg 82, Stjørdal) – AS, 2 employees, EBITDA: 67,000 NOK
3. Frøyum Søm & Design V/liv Marit Bremseth (Bangvegen 503, Stjørdal) – ENK, 0 employees, no activity
4. Garna Tangen (Gevingåsen 144B, Hell) – ENK, 0 employees, no activity
5. Husflidens Hus As (Kjøpmannsgata 31, Stjørdal) – AS, 0 employees, EBITDA: 708,000 NOK
6. Stoffhuset As (Kjøpmannsgata 36, Stjørdal) – AS, 0 employees, no activity

Organizational forms:

• AS: 2 companies, 6 employees
• ENK: 4 companies, 0 employees

The most stable companies are Duetten As and Husflidens Hus As, while Frøyum Søm & Design and Garna Tangen have no activity.

Distribution of companies in Stjørdal and Hell (2026):

• Stjørdal: 5 companies (Stjørdal Garn As, Duetten As, Frøyum Søm & Design, Husflidens Hus As, Stoffhuset As)
• Hell: 1 company (Garna Tangen)

The industry is concentrated in Stjørdal, with a few companies in Hell. This indicates that there is an important core in the municipality's center, but with limited expansion to neighboring municipalities.

Bankruptcies and financial challenges:

None of the registered companies in the knit store industry in Stjørdal have gone bankrupt, which indicates relative stability in the industry. However, some companies show negative EBITDA values, such as Stjørdal Garn As (-20,000 NOK) and Stoffhuset As (0 NOK). This may indicate financial challenges for certain actors, especially those with a low number of employees or no activity.

Outlook for Entrepreneurs

For entrepreneurs in the knit store industry in Stjørdal, it is important to consider the current market development. Sales have shown a decline since 2021, and the number of employees has also decreased. This may indicate a competitive market environment, especially with the presence of large clothing stores in the area (such as H&M and Lindex). Entrepreneurs should consider differentiating themselves through unique products, such as handmade or sustainable goods, or focus on local markets. SmartGrunder can help find suitable locations in Stjørdal to maximize development potential.

Creative, arts, and entertainment activities in Stjørdal (2016–2025):

• Sales: 163.1M NOK (2016) → 166.2M NOK (2025), with a decline of 29.2% in 2024–2025.
• Employees: 224 (2016) → 190 (2026), with a decline of 15.2% over the period.

Peer companies in the broader industry (creative, arts, and entertainment activities):

The broader industry has a much larger scale (45 companies) compared to the knit store industry (6 companies). This indicates that creative and entertainment activities are an important part of Stjørdal's economy, while the knit store industry is less represented. Entrepreneurs should consider combining creative elements with traditional textile products to compete in this market.

The knit store industry in Stjørdal has shown unstable development in recent years, with a decline in sales and the number of employees. However, there are opportunities for entrepreneurs who want to establish themselves in a market segment that combines traditional textile products with creative and sustainable solutions. With support from SmartGrunder, entrepreneurs can find suitable locations and develop strategies that adapt to both local and broader market developments.