Sushi Restaurant Industry in Frogn: Current State and Outlook

The sushi restaurant in Frogn has shown a mix of strengths and challenges over the past years. With three registered companies in the municipality, including two AS companies and one ENK, the industry has experienced both growth and downturns. Although the profit margin increased sharply by +340.1% from 2016 to 2017, there has been a decline of -5.5% in 2025. Drøbak is the only place in the municipality with activity within this industry, and it is here that the most central companies, such as Vi Sushi & Wok As and Pizzavino As, are located. With an average EBITDA margin of 22% and a high gross profit margin of 76%, the data show that the companies have a relatively good financial position. In addition, it is important to note that one of the registered companies, D&o Sushi Nguyen, has 0 employees and 0 sales, which may indicate a new start or a recently completed operation.

Over the past years, sales in the sushi restaurant industry in Frogn have shown a dynamic development. From 2016 to 2024, the profit margin increased from NOK 620.4K to NOK 10.4M, before decreasing to NOK 9.8M in 2025. This shows a growth of over 1500% over the period, even though there has been a decline of 5.5% in the last year. In terms of employees, the industry has had a more uneven development, with a peak of 22 employees in 2018 and a decline to 9 employees in 2024, before increasing to 14 employees in 2026. This may indicate a combination of company mergers, decline in operations, and a gradual adaptation to market conditions. EBITDA margins have been relatively stable, with an average value of 22% over the past years, showing that the companies have good control over costs and revenues.

In Frogn, three companies are registered within the sushi restaurant industry. These companies are:

1. Vi Sushi & Wok As – Located at Holterveien 2A in Drøbak. This AS company was founded in 2018 and has 13 employees. It has an operating income of NOK 10.1M and an EBITDA of NOK 2.8M. The company has not been bankrupt.

1. Pizzavino As – Located at Holter terrasse 32 in Drøbak. This AS company was founded in 2016 and has 4 employees. It has an operating income of NOK 3.1M and an EBITDA of NOK 111.0K. The company has not been bankrupt.

1. D&o Sushi Nguyen – Located at Storgata 22 in Drøbak. This ENK company was founded in 2025 and has 0 employees. It has no sales or operating income. The company has not been bankrupt.

The two AS companies have a higher degree of economic stability compared to D&o Sushi Nguyen, which appears to be a new startup company without current operations.

All three companies within the sushi restaurant industry in Frogn are located in Drøbak. It is here that the most central companies, such as Vi Sushi & Wok As and Pizzavino As, are based. Drøbak has 2 companies and 17 employees within the industry, with an operating income of NOK 13.1M and an EBITDA of NOK 2.9M. There is also a high gross profit margin of 76% and an operating profit margin of 20%. This shows that Drøbak is an important central point for the sushi restaurant industry in Frogn, with a relatively stable financial position for the companies operating there.

The industry has shown a relatively stable development over the past years, with no bankruptcies among the registered companies. This shows that the companies have a good financial position and good control over operating costs. However, it is important to note that there are some companies in the broader restaurant/café sector in Frogn that have been bankrupt, which may indicate a more competitive and dynamic market environment. For example, the company Bella Vista Drøbak As and several other companies in the broader sector have been bankrupt, which may affect the general market position for new companies in Frogn.

For founders considering starting a sushi restaurant in Frogn, the data show that there is a relatively stable market environment with a good financial position for the existing companies. Although there has been a decline in sales of -5.5% in 2025, the industry has shown a growth of over 1500% over the past 9 years. This indicates that there is potential for growth and development in the industry. However, it is important to be aware of the competition from both existing companies and other companies in the broader restaurant/café sector. With an average EBITDA margin of 22% and a high gross profit margin of 76%, it may be possible to achieve a good financial position if the company is well-managed and has a clear differentiation in its offering.

The broader restaurant/café sector in Frogn has 34 companies, showing that the sushi restaurant industry is a relatively small part of this sector. However, the broader sector has shown growth in sales from NOK 51.9M in 2016 to NOK 77.4M in 2022, before declining to NOK 65.0M in 2025. This shows that the broader sector has a more stable development compared to the sushi restaurant industry, which has had a more uneven development. However, the sushi restaurant industry has a higher average EBITDA margin compared to the broader sector, which may indicate that the companies in the sushi restaurant industry have better control over operating costs. For example, the company Handelshuset Anker As in the broader sector has an EBITDA of NOK 6.7M and a sales surplus of NOK 17.9M, showing that it is possible to achieve a good financial position in this sector.

The sushi restaurant industry in Frogn shows potential for growth and development, with a relatively stable financial position for the existing companies. With an average EBITDA margin of 22% and a high gross profit margin of 76%, it may be possible to achieve a good financial position if the company is well-managed and has a clear differentiation in its offering. However, it is important to be aware of the competition from both existing companies and other companies in the broader restaurant/café sector. SmartGrunder can help founders find suitable addresses in Frogn to start a sushi restaurant, with a focus on natural business areas and potential market areas.