Sushi Restaurants in Gjøvik: Industry Overview and Outlook

Sushi restaurants in Gjøvik form a small but dynamic industry with three registered companies. Over the past years, the number of employees in the sector has grown from 13 in 2016 to 40 in 2026, despite unpredictable sales data. The only significant sales revenue was reported in 2018 (NOK 5.3 million), but has been zero since 2019. This shows that the industry has both potential and challenges related to stabilizing revenues.

Sales Development

• 2018: NOK 5.3 million (highest level)
• 2019–2026: NOK 0 in all years

Employee Numbers

• 2016: 13 employees
• 2026: 40 employees (highest level)

Annual Employee Growth

• 2016→2017: +38.5%
• 2025→2026: +42.9% (highest growth)

Significant Decline

• 2019→2020: -37.5% (due to zero sales)
• 2022→2023: -21.9%

Registered Companies in the Industry

1. Jako Sushi As (Jernbanegata 5, Gjøvik)

• Founded: 2019
• Employees: 44
• Organizational Form: AS

1. Delight Tandoori As (Hunnsvegen 7, Gjøvik)

• Founded: 2023
• Employees: 0 (activity in doubt)
• Organizational Form: AS

1. New Sushi Factory As (Trondhjemsvegen 11A, Gjøvik)

• Founded: 2025
• Employees: 0 (new company)
• Organizational Form: AS

Organizational Forms

• AS: 1 company (Jako Sushi As) with 44 employees

Distribution of Activity

• Gjøvik: 1 company (Jako Sushi As) with 44 employees
• No activity reported in other districts of the municipality

Centralization

All companies in the industry are located in the Gjøvik city center, with a focus on Jernbanegata and Hunnsvegen. This indicates a concentration of sushi restaurants in central areas.

Bankruptcy Safety

• No bankruptcies reported for companies in the industry
• Delight Tandoori As has 0 employees, but is not registered as bankrupt

Dynamism

• Highest growth: 42.9% in 2025→2026 (from 28 to 40 employees)
• Lowest activity: Delight Tandoori As (0 employees)
• Stable companies: Jako Sushi As has been active since 2019 with 44 employees

Development for Entrepreneurs

• Rising employee numbers (from 13 in 2016 to 40 in 2026) show increasing interest in the industry
• Zero sales after 2018 may indicate challenges with revenue generation
• Concentration in Gjøvik city center provides opportunities for collaboration and customer recognition
• Low bankruptcy risk makes the industry an attractive choice for new companies

Recommendation

SmartGrunder can help entrepreneurs find optimal locations in Gjøvik for sushi restaurants, based on existing business flows and the city's structure.

Comparison with Broader Sector

• Restaurant/café sector: 63 companies (sushi restaurants: 3 companies)
• Sales: NOK 125.8 million in 2025 (sushi: NOK 0)
• Employees: 627 in 2026 (sushi: 40)

Peer Companies in the Restaurant Sector

• Top 3 by EBITDA:

1. Gjøvik Pizza As (NOK 1.4M)
2. Salt & Pepper Gjøvik As (NOK 1.8M)
3. Multi Way As (NOK 2.4M)

Conclusion

Sushi restaurants are a small part of a larger, more stable restaurant sector in Gjøvik. This provides opportunities for specialization, but also challenges in competing with established companies.

Sushi restaurants in Gjøvik show potential for growth in the number of employees, but have been marked by unpredictability in sales. With 40 employees in 2026 and no bankruptcies, the industry is stable. At the same time, the broader restaurant sector with 63 companies and NOK 125.8 million in sales in 2025 shows an established market. Entrepreneurs should consider combining sushi specialization with strategies for stable income, such as collaboration with local customers and concentration in the Gjøvik city center.