Industry · municipality
The Sushi Restaurant Industry in Midt Telemark: Current Status and Outlook
A detailed analysis of the market, companies, and development trends
Executive Summary
Current Status and Key Trends
The sushi restaurant industry in Midt Telemark is represented by one active company, Dattebayo AS, operating in Bø I Telemark. The industry shows clear growth in sales and employees since 2020, with annual sales growth exceeding 25% and employee numbers stabilizing at approximately 15–18 people. Although the EBITDA margin is negative (-1%), data indicates a high gross profit (70%) and strong sales growth.
Development Trends
The industry has experienced uneven development over the years, with a significant drop in employees in 2021 (from 14 to 10 people), but a strong rebound in 2022 (to 14 people). Sales have grown continuously since 2020, with a particularly strong increase of 25.8% in 2025. This suggests gradual stabilization and growth in the market, even though EBITDA remains negative.
Economic Overview
Sales and Employee Development
Sales:
| Year | Sales (NOK) | Annual Growth |
|---|---|---|
| 2020 | 4.7M | - |
| 2021 | 7.0M | +48.3% |
| 2022 | 7.8M | +10.3% |
| 2023 | 8.0M | +3.1% |
| 2024 | 9.8M | +22.0% |
| 2025 | 12.3M | +25.8% |
Employees:
| Year | Number of Employees | Annual Growth |
|---|---|---|
| 2020 | 11 | - |
| 2021 | 10 | -9.1% |
| 2022 | 14 | +40.0% |
| 2023 | 12 | -14.3% |
| 2024 | 18 | +50.0% |
| 2025 | 15 | -16.7% |
| 2026 | 16 | +6.7% |
Economic Indicators
- Gross Profit: 70% (2025)
- EBITDA Margin: -1% (2025)
- Sales Growth: 25.8% in 2025
- Total Debt: 1.5M NOK (Dattebayo AS)
- Equity: 200,000 NOK (Dattebayo AS)



Companies in the Industry
Active Companies in the Industry
| Company | Legal Form | Incorporation Date | Number of Employees | Bankrupt? | Address |
|---|---|---|---|---|---|
| Dattebayo AS | AS | 2014-09-01 | 17 | No | Folkestadvegen 1, Bø I Telemark |
Legal Form Statistics
- AS: 1 company, 17 employees, 12.5M NOK in operating income, -248,000 NOK in operating profit, -152,000 NOK in EBITDA.
- Other Forms: No registered companies in the industry.
Business Geography
Geographic Distribution of Activity
Bø I Telemark:
- Number of Companies: 1
- Number of Employees: 17
- Operating Income: 12.5M NOK
- Sales: 12.5M NOK
- Wage Costs: 5.4M NOK
- Operating Profit: -248,000 NOK
- EBITDA: -152,000 NOK
- Gross Profit: 8.7M NOK
- Total Equity: 200,000 NOK
- Total Debt: 1.5M NOK
- Sales Growth: 25%
- EBITDA Margin: -1%
- Gross Profit Margin: 70%
- Operating Profit per Employee: 808,600 NOK
- EBITDA per Employee: -9,800 NOK
- Operating Profit Margin: -1%

Business Dynamics
Operational Efficiency and Bankruptcy Statistics
Bankruptcy Statistics:
- Number of Bankrupt Companies: 0 (industry is stable)
- Bankruptcy Rate: 0%
Operational Efficiency:
- EBITDA Margin: -1% (2025), indicating that the industry still faces challenges in generating profit.
- Operating Profit: -248,000 NOK (2025), but with a high gross profit of 70%.
- Sales Growth: 25.8% in 2025, suggesting positive market development.
Bankruptcy Risk:
- No companies in the industry have gone bankrupt, but the negative EBITDA margin indicates that the operating profit remains unfavorable.
Outlook
Outlook for Entrepreneurs
The sushi restaurant industry in Midt Telemark shows growth potential, especially with annual sales growth exceeding 25% since 2020. However, it is important to note that the EBITDA margin remains negative (-1%), which could be a challenge for new entrepreneurs.
Opportunities:
- Increasing sales and stabilization of employee numbers.
- A high gross profit (70%) that can provide room for development.
- A unique market position in Midt Telemark with one active company.
Challenges:
- Negative EBITDA margin that could affect operational efficiency.
- Bankruptcy risk is low, but the operating profit remains unfavorable.
- Competing companies in the broader restaurant/café sector could influence the market.
Outlook for the Broader Sector
Comparison with the Broader Sector
Restaurant/Café Sector in Midt Telemark:
- Number of Companies: 28 (the industry is much larger than sushi restaurants)
- Sales: 50.1M NOK in 2025 (vs. 12.3M NOK for sushi restaurants)
- Employees: 235 in 2026 (vs. 16 in sushi restaurants)
- EBITDA Margin: Variable, with some companies having positive EBITDA and others negative.
Peer Companies in the Restaurant/Café Sector (Top 5 by EBITDA):
| Company | EBITDA (NOK) | Sales (NOK) | Number of Employees |
|---|---|---|---|
| Studentsamskipnaden I Sørøst Norge Mat Og Drikke Bø | 4.8M | 3.5M | 5 |
| The Bull Inn As | 516,000 | 5.8M | 11 |
| Sum Yee Restaurant &bar As | 215,000 | 5.3M | 6 |
| Beijing House Bø As | 0 | 0 | 8 |
| Bø Sportsbar As | 0 | 0 | 25 |
Conclusion:
- Sushi restaurants are a small part of the broader restaurant/café sector in Midt Telemark.
- The broader sector has higher sales and more companies, but sushi restaurants have higher sales growth.
- The EBITDA margin in sushi restaurants remains negative, while there is variation in the broader sector.



Other companies in restaurant / kafé (not in sushi restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Studentsamskipnaden I Sørøst Norge Mat Og Drikke Bø | restaurant | Gullbringvegen 36, 3800 Bø I Telemark | NOK 3.5M | 5 | NOK 4.8M |
| Aarnes Gruppen Eiendom As | restaurant | Strannavegen 302, 3810 Gvarv | NOK 0 | 0 | NOK 1.7M |
| The Bull Inn As | restaurant | Bøgata 11, 3800 Bø I Telemark | NOK 5.8M | 11 | NOK 516.0K |
| Sum Yee Restaurant &bar As | restaurant | Stasjonsvegen 40, 3800 Bø I Telemark | NOK 5.3M | 6 | NOK 215.0K |
| Akkerhaugen Kiosk Og Gatekjøkken V/sardar Khan | restaurant | Sauheradvegen 282, 3812 Akkerhaugen | NOK 0 | 0 | NOK 0 |
| Akkerhaugen Kiosk Og Gatekjøkken V/sardar Khan | restaurant | Sauheradvegen 282, 3812 Akkerhaugen | NOK 0 | 0 | NOK 0 |
| Beijing House Bø As | restaurant | Bøgata 54, 3800 Bø I Telemark | NOK 0 | 8 | NOK 0 |
| Bø Pizzapub Da | restaurant | Bøgata 83, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Bø Sportsbar As | restaurant | Rueguto 101, 3803 Bø I Telemark | NOK 0 | 25 | NOK 0 |
| Campino Pizza Og Grill As | restaurant | Bøgata 32, 3800 Bø I Telemark | NOK 0 | 4 | NOK 0 |
| Feng Holding As | restaurant | Bøgata 54, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Gunhild Jonsås Aaknes | cafe | Fykerudvegen 9, 3820 Nordagutu | NOK 0 | 0 | NOK 0 |
| Jafs Midt Telemark As | restaurant | Stasjonsvegen 1, 3800 Bø I Telemark | NOK 0 | 1 | NOK 0 |
| Langemyr Handel As | restaurant | Seljordvegen 314, 3803 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Langrønningen Kafé As | restaurant | Strannavegen 302, 3810 Gvarv | NOK 0 | 27 | NOK 0 |
| Lorins Grill Da | restaurant | Gvarvgata 49, 3810 | NOK 0 | 0 | NOK 0 |
| Meieri Smuget Liv Hildur Larsen | restaurant | Gullbringvegen 6, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| My Pizza Notodden As | restaurant | Bøgata 83, 3800 Bø I Telemark | NOK 0 | 9 | NOK 0 |
| Provence Restaurant As | restaurant | Bøgata 70, 3800 Bø I Telemark | NOK 0 | 18 | NOK 0 |
| Roma Pizzeria Og Bar Shalay Hamza Yasin Yasin | restaurant | Gvarvgata 49A, 3810 | NOK 0 | 0 | NOK 0 |
| Stasjonsbua As | restaurant | Stasjonsvegen, 3800 Bø I Telemark | NOK 0 | 7 | NOK 0 |
| Stugo As | restaurant | Hørtevegen 561, 3811 | NOK 0 | 0 | NOK 0 |
| Årnes Kafeteria | cafe | Strannavegen 302, 3810 Gvarv | NOK 0 | 46 | NOK 0 |
| Aarnesgruppen Holding As | restaurant | Strannavegen 302, 3810 Gvarv | NOK 0 | 0 | NOK -88.0K |
| Midt Telemark Pizza As | restaurant | Bøgata 61, 3800 Bø I Telemark | NOK 7.6M | 18 | NOK -106.0K |
| Pizza Fjoset As | restaurant | Bøgata 11, 3800 Bø I Telemark | NOK 10.4M | 23 | NOK -145.0K |
| Husly Kafé & Catering As | restaurant | Bøgata 61, 3800 Bø I Telemark | NOK 5.7M | 23 | NOK -360.0K |
Conclusion
The sushi restaurant industry in Midt Telemark shows growth potential, with annual sales growth exceeding 25% since 2020. However, it is important to be aware of the negative EBITDA margin (-1%) and competing companies in the broader restaurant/café sector. With one active company in the industry, it is possible to find a unique market position, but operational efficiency and the EBITDA margin must be carefully considered.
SmartGrunder can help entrepreneurs explore addresses in Midt Telemark for sushi restaurants where natural development is likely. We also offer analysis tools to assess market outlook and competitive strength.