The Sushi Restaurant Industry in Moss: Current Status and Future Outlook

The sushi restaurant industry in Moss is a small but dynamic sector with 10 registered companies and 47 employees. The industry has grown in terms of employees since 2016, despite a sharp decline in sales in 2019. There are no bankrupt companies in the sector, indicating stability. The companies operate mainly in Moss, with a smaller presence in Rygge. The organizational forms include AS and ENK, and there is a mix of older and newer companies.

Sales and employee development:

• Sales: Sales dropped sharply from 3.3 million NOK in 2018 to 0 NOK in 2019, but have not grown since. There is no data on sales after 2019.
• Employees: The number of employees has grown continuously since 2016, from 9 to 56 in 2026. The most significant increase was +125% from 2018 to 2019, despite a simultaneous sales decline.

Financial indicators:

• The EBITDA margin is 0% for all companies, indicating that operating profit does not cover operating costs.
• Companies with data have higher debt (e.g., Baba Sushi Lilleeng As with 401.0K NOK debt) compared to equity (24.0K NOK for the same company).

There are 10 companies registered in the sushi restaurant industry in Moss, distributed across the following organizational forms:

Key companies:

• Baba Sushi Lilleeng As (Lilleengveien 8, Moss): 24 employees, founded in 2020, high debt (401.0K NOK) and negative operating profit (-6.0K NOK).
• Elisa Cafe Sushi V/ Innehaver Nguyen (Skredderveien 2, Moss): 9 employees, founded in 2013, no debt and positive equity.
• Chonthong Thai Og Sushi As (Ryggeveien 406, Rygge): 5 employees, founded in 2022, no debt.

Special observations:

• Eatnam Nguyen and Thai Vi Sushi 3 As have 0 employees, which may indicate that they are in the start-up phase or have ceased operations.

The sushi restaurant industry is most present in Moss, with 5 companies and 47 employees. Rygge has 1 company and 5 employees. There is no data on sales or operating profit for companies in Rygge, but there is a smaller presence in this part of the municipality compared to Moss.

Distribution by district:

• Moss: 5 companies, 47 employees, 0 NOK sales (data missing for 2020–2026).
• Rygge: 1 company, 5 employees, 0 NOK sales.

Bankruptcy statistics:

• There are no bankrupt companies in the sushi restaurant industry in Moss, indicating that the sector has been stable over time.

Operating profit and debt:

• Baba Sushi Lilleeng As has a negative operating profit (-6.0K NOK) and high debt (401.0K NOK), which may be a challenge for the company's financial health.
• Most companies have no debt and positive equity, indicating that they are relatively stable.

Employee development:

• Despite the sharp sales decline in 2019, the number of employees has continued to grow, which may indicate that companies have invested in staff even under weak sales figures.

Outlook for Entrepreneurs

For entrepreneurs considering starting a sushi restaurant in Moss, there are several important factors to consider:

1. Stable market: There are no bankrupt companies in the sector, indicating that it is possible to maintain a stable business model.
2. Employee growth: Despite the sales decline in 2019, the number of employees has continued to grow, which may indicate a need for staff in the sector.
3. Competitiveness: There are 10 companies in the sector, which may provide a competitive market, but also opportunities to find niche areas.
4. Location: Moss is a central city in Viken, which may provide access to a broad customer base. Rygge has a smaller presence, but could be a potential market expansion.

Recommendation: Entrepreneurs should consider exploring locations in Moss, where there is the most activity, and consider combining sushi with other customer offerings to stand out in a competitive market.

Comparison with the broader industry:

• Number of companies: The broader industry (restaurant/café) has 112 companies in Moss, while the sushi restaurant industry has 10 companies. This shows that sushi is a small part of the broader industry.
• Sales: The broader industry had total sales of 198.1 million NOK in 2016, but a decline to 134.2 million NOK in 2025. The sushi restaurant industry had a sharp decline in sales from 3.3 million NOK in 2018 to 0 NOK in 2019.
• Employees: The broader industry had 727 employees in 2016, but a decline to 640 employees in 2026. The sushi restaurant industry had growth from 9 employees in 2016 to 56 employees in 2026.

Peer companies in the broader industry:

• Pepmoss As (Jeløgata 2, Moss): 33 employees, 17.4 million NOK sales, 2.4 million NOK EBITDA.
• Restaurant Ro Drift As (Rosenvinges vei 8, Moss): 41 employees, 19.5 million NOK sales, 2.1 million NOK EBITDA.
• Moss Restaurantdrift As (Dronningens gate 16, Moss): 26 employees, 6.4 million NOK sales, 1.5 million NOK EBITDA.

Conclusion: The broader industry has more stable sales volume than the sushi restaurant industry, but sushi has grown in terms of employees. Entrepreneurs should consider combining sushi with other customer offerings to stand out in a competitive market.

The sushi restaurant industry in Moss is a small but dynamic sector with 10 companies and 47 employees. The industry has grown in terms of employees since 2016, despite a sharp decline in sales in 2019. There are no bankrupt companies, indicating stability. Entrepreneurs should consider exploring locations in Moss, where there is the most activity, and consider combining sushi with other customer offerings to stand out in a competitive market. SmartGrunder can help entrepreneurs find suitable addresses and develop business plans for new companies in the sector.