Industry · municipality
Sushi Restaurants in Sandefjord
Analysis of the industry, companies, and opportunities for entrepreneurs and local decision-makers in Sandefjord
Executive Summary
The sushi restaurant industry in Sandefjord constitutes a small but active sector with 6 registered companies. The industry has shown variations in wage development, with a decline in sales and number of employees in recent years. Nevertheless, several companies have stable income and positive operating results. Prospects for new entrants depend on market conditions and differentiation in a competitive area.
Economic Overview
Sales and Employees
Sales have decreased from 2023 to 2025, from NOK 7.2M to NOK 5.5M. Number of employees has also decreased, from 35 in 2023 to 30 in 2026. This indicates a weakness in the industry in recent years, even though there are variations between companies.
Operating Results
The most stable companies have a positive EBITDA margin of 11-12%, while some companies have zero sales and employees. This suggests that some companies are in the start-up phase or have encountered challenges.



Companies in the Industry
Registered Companies
The following companies are registered in the sushi industry in Sandefjord:
| Name | Location | Legal Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Fuji Sushi Sandefjord As | Aagaards plass 5 | AS | 8 | 5.5M | 699.0K |
| Juan Sushi As | Peter Grøns gate 2A | AS | 8 | 0 | 0 |
| Lotus Sushi | Kilgata 8 | ENK | 7 | 0 | 0 |
| Sammy Sushi As | Kongens gate 4 | AS | 7 | 801.0K | 41.0K |
| Sandefjord Sushi As | Jernbanealleen 32 | AS | 0 | 0 | 0 |
| Sandefjord Sushi Le | Jernbanealleen 32 | ENK | 0 | 0 | 0 |
Legal Forms
- AS (3 companies): Total of 23 employees, NOK 6.3M sales, EBITDA margin of 11%.
- ENK (1 company): Total of 7 employees, NOK 0 sales, EBITDA margin of 0%.

Business Geography
Distribution of Activity
All 6 companies in the sushi industry are registered in Sandefjord. There are 4 active companies, 30 employees, and total sales of NOK 6.3M. The distribution shows that the entire industry is concentrated in the municipality's center.

Operational Efficiency and Bankruptcies
None of the 6 companies in the industry are registered as bankrupt. However, 3 companies (Juan Sushi As, Lotus Sushi, Sandefjord Sushi As) have zero sales and employees, which may indicate that they are in the start-up phase or have encountered challenges. The most stable companies have positive operating results and high EBITDA margins.
Outlook for New Entrants
The sushi industry in Sandefjord has shown a decline in sales and number of employees in recent years. This may be due to competition from other restaurants and cafes in the municipality. Nevertheless, there are opportunities for new entrants who can differentiate themselves through quality, price, or unique offerings. It is important to analyze market needs and competitive solutions before establishing oneself.
Outlook in Broader Sector
Comparison with Broader Sector
The Restaurant/Cafe sector in Sandefjord has 108 companies, showing that the sushi industry is a small part of the broader sector. The broader sector had NOK 336.2M in sales in 2025, while the sushi industry had NOK 5.5M. This shows that the sushi industry has a smaller market share, but may have higher margins (11-12%) compared to the sector average.
Peer Companies
Current peer companies in the Restaurant/Cafe sector include companies such as Select Service Partner As Avd Sandefjord Lufthavn Torp (NOK 79.7M sales) and Kokeriet Restaurant As (NOK 41.7M sales). These companies have higher sales and more employees, showing that the sushi industry has a smaller scale compared to other restaurants.



Other companies in restaurant / kafé (not in sushi restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Select Service Partner As Avd Sandefjord Lufthavn Torp | airport restaurant / cafe | Hangarveien 3C, 3241 Sandefjord | NOK 79.7M | 73 | NOK 7.1M |
| Pepsan Invest As | pizza restaurant | Thor Dahls gate 1-5, 3210 Sandefjord | NOK 17.3M | 30 | NOK 3.2M |
| Kilen Brygge Restaurant As | restaurant | Kilgata 7, 3217 Sandefjord | NOK 13.6M | 25 | NOK 1.6M |
| Huset Sandefjord As | restaurant | Thor Dahls gate 9, 3210 Sandefjord | NOK 14.8M | 52 | NOK 814.0K |
| Furulund Kro & Motel As | restaurant | Stokke Ravei 158, 3242 Sandefjord | NOK 17.1M | 33 | NOK 809.0K |
| Optalbe Restaurantdrift As | restaurant | Søebergtorget 5, 3211 Sandefjord | NOK 12.5M | 0 | NOK 767.0K |
| Kokeriet Restaurant As | restaurant | Brygga 1, 3210 Sandefjord | NOK 41.7M | 103 | NOK 704.0K |
| Kafka Sandefjord As | restaurant | Torget 7, 3210 Sandefjord | NOK 9.3M | 26 | NOK 653.0K |
| Haukerød Grill As | pizza delivery / takeaway | Moveien 111, 3221 Sandefjord | NOK 6.7M | 6 | NOK 609.0K |
| Brygga Bar As | restaurant | Thor Dahlsgate 1-3, 3210 Sandefjord | NOK 6.0M | 10 | NOK 567.0K |
| Golden Indisk Restaurant As | restaurant | Peter Grøns gate 2A, 3210 Sandefjord | NOK 3.9M | 6 | NOK 472.0K |
| Bare Beppe As | restaurant | Kongens gate 10, 3210 Sandefjord | NOK 9.2M | 26 | NOK 446.0K |
| Espresso House Norge As Avd Hvaltorvet 857 | coffeehouse | Torget 7, 3210 Sandefjord | NOK 8.2M | 12 | NOK 410.8K |
| Fjorden F&b As | restaurant | Thor Dahls gate 9, 3210 Sandefjord | NOK 1.7M | 4 | NOK 373.0K |
| Dilan Restaurant Selskap Ans | restaurant | Vesterøyveien 25, 3222 Sandefjord | NOK 5.8M | 8 | NOK 306.0K |
| Grand Cafe & Restaurant As | restaurant | Torggata 4, 3210 Sandefjord | NOK 3.0M | 13 | NOK 283.0K |
| Hav Og Vin As | cafe | Framnesveien 66B, 3222 Sandefjord | NOK 12.2M | 27 | NOK 250.0K |
| Villa Marco As | restaurant | Grimestadveien 2A, 3160 Stokke | NOK 270.0K | 0 | NOK 207.0K |
| Håndverkeren Kaffebrenneri As | coffeehouse | Kongens gate 17, 3211 Sandefjord | NOK 11.4M | 28 | NOK 154.0K |
| May's China Restaurant | restaurant | Kongens gate 24, 3211 Sandefjord | NOK 2.3M | 6 | NOK 131.0K |
| James Clark Pub & Restaurant As | restaurant | Thor Dahls gate 1-2, 3210 Sandefjord | NOK 13.4M | 29 | NOK 106.0K |
| Dagros Drift As | restaurant | Skolmar 35, 3232 Sandefjord | NOK 2.4M | 17 | NOK 50.0K |
| Sans Mat & Vin As | cafe | Flors gate 1, 3211 Sandefjord | NOK 505.0K | 1 | NOK 38.0K |
| Puji Sandefjord As | restaurant | Storgata 12, 3210 Sandefjord | NOK 1.1M | 5 | NOK 29.0K |
| Amana Beverages As | restaurant | Flintveien 39, 3214 Sandefjord | NOK 0 | 0 | NOK 0 |
| Athene Invest Holding As | restaurant | Torget 5, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Bistro Costa Anis Abou Reslan | restaurant | Ole Weggers vei 2A, 3222 Sandefjord | NOK 0 | 0 | NOK 0 |
| Brygga 5 Mat Og Vin As | restaurant | Brygga 5, 3210 Sandefjord | NOK 0 | 33 | NOK 0 |
| Brygga Restaurant Lukasc | restaurant | Thor Dahls gate 1, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Bymel As | cafe | Kongens gate 22, 3211 Sandefjord | NOK 0 | 12 | NOK 0 |
| Campino Pizza Sandefjord Idris Hussein Mohammed | restaurant | Pindsleveien 11, 3221 Sandefjord | NOK 0 | 0 | NOK 0 |
| Campino Sandefjord Pizza As | restaurant | Pindsleveien 11, 3221 Sandefjord | NOK 0 | 7 | NOK 0 |
| Capri Pizzahus As | restaurant | Storgata 6, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Capricorn Pizza As | pizza restaurant | Storgata 23, 3210 Sandefjord | NOK 0 | 3 | NOK 0 |
| Dellu Cafe Lukasc | cafe | Storgata 17, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Dimitrios Tzortzinakis | restaurant | Kongens gate 21, 3211 Sandefjord | NOK 0 | 9 | NOK 0 |
| Dp Sandefjord Og Larvik As Avd Sandefjord | pizza delivery / takeaway | Kilgata 6, 3217 Sandefjord | NOK 0 | 19 | NOK 0 |
| Feradov As | restaurant | Storgata 6, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Fjordbakst As | cafe | Thor Dahls gate 9, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Fossnes Restaurant Jamil Ali Ezzat | restaurant | Valberggrenda 8, 3160 Stokke | NOK 0 | 0 | NOK 0 |
Conclusion
The sushi industry in Sandefjord has shown variations in wage development and number of employees, but there are opportunities for new entrants who can differentiate themselves. It is important to analyze market needs and competitive solutions before establishing oneself. SmartGrunder can help entrepreneurs find suitable addresses in Sandefjord for this industry.