Industry · municipality
The Sushi Restaurant Industry in Tromsø: Current Status and Outlook
Analysis of companies, statistics, and development in the sushi restaurant industry in Tromsø, with a focus on economic trends and competitiveness in a growing restaurant sector in Tromsø's broader market.
Executive Summary
The sushi restaurant industry in Tromsø consists of 5 companies with a total of 44 employees in 2026. The industry has been marked by significant variations in sales and employment over time, with a sales decline of 3.8% in 2025 compared to 2024. The most significant companies are Nerstranda Restaurantdrift AS and Itsumi AS, which operate in central parts of the city. The industry shows a mix of stability and uncertainty, with a negative EBITDA margin of -1% for Nerstranda Restaurantdrift AS, but no bankruptcy registrations in 2026. Prospects for new entrants must be assessed in light of competition and market dynamics within Tromsø's broader restaurant sector.
Economic Overview
#### Sales (NOK)
| Year | Sales (NOK) | Year-on-Year Change |
|---|---|---|
| 2016 | 32.1M | - |
| 2017 | 31.5M | -1.8% |
| 2018 | 5.2M | -83.5% |
| 2019 | 14.3M | +175.2% |
| 2020 | 12.9M | -10.0% |
| 2021 | 14.6M | +13.7% |
| 2022 | 11.3M | -22.5% |
| 2023 | 6.5M | -42.8% |
| 2024 | 7.8M | +20.2% |
| 2025 | 7.5M | -3.8% |
#### Employees
| Year | Employees | Year-on-Year Change |
|---|---|---|
| 2016 | 73 | - |
| 2017 | 65 | -11.0% |
| 2018 | 67 | +3.1% |
| 2019 | 34 | -49.3% |
| 2020 | 35 | +2.9% |
| 2021 | 41 | +17.1% |
| 2022 | 64 | +56.1% |
| 2023 | 72 | +12.5% |
| 2024 | 44 | -38.9% |
| 2025 | 48 | +9.1% |
| 2026 | 43 | -10.4% |
The industry has been marked by significant variations in both sales and employees, with a largest sales decline of 83.5% in 2018 and a largest increase in employees of 56.1% in 2022. In 2025, there was 7.5M in sales and 48 employees, with a sales decline of 3.8% and +9.1% increase in employees compared to 2024.



Companies in the Industry
The following companies are registered in the sushi restaurant industry in Tromsø:
- Nerstranda Restaurantdrift AS (Nerstranda 9, Tromsø)
- Legal Form: AS
- Founded: 2018-10-17
- Employees: 17
- Sales: 7.6M NOK
- EBITDA: -154.0K NOK
- EBITDA Margin: -1%
- Itsumi AS (Turistvegen 36A, Tromsdalen)
- Legal Form: AS
- Founded: 2021-06-23
- Employees: 10
- Sales: 0 NOK
- EBITDA: 0 NOK
- Sabrura Nerstranda AS (Strandgata 9, Tromsø)
- Legal Form: AS
- Founded: 2021-08-18
- Employees: 10
- Sales: 0 NOK
- EBITDA: 0 NOK
- Amore / Duran Karadas (Manetvegen 8, Kvaløysletta)
- Legal Form: ENK
- Founded: 2006-12-07
- Employees: 0
- Sales: 0 NOK
- EBITDA: 0 NOK
- Narra AS (Vårlivegen 17, Tromsø)
- Legal Form: AS
- Founded: 2024-07-10
- Employees: 0
- Sales: 0 NOK
- EBITDA: 0 NOK
Legal Form Statistics:
- AS: 3 companies, 37 employees, sales 7.6M NOK, EBITDA -154.0K NOK.
Business Geography
#### Activity distributed across locations in the municipality:
| Location | Number of Companies | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Tromsø | 2 | 27 | 10.2M | -154.0K |
| Tromsdalen | 1 | 10 | 0 | 0 |
Tromsø is the main hub for the industry, with 2 companies and 27 employees. Tromsdalen has 1 company with 10 employees, but no sales or EBITDA in 2026. There are no bankruptcy registrations in 2026 for companies in Tromsø and Tromsdalen.

Business Dynamics
The industry has been marked by stable bankruptcy statistics in 2026, with no bankruptcy registrations for companies in Tromsø and Tromsdalen. Nevertheless, the data show significant variations in sales and employees over time. For example, Nerstranda Restaurantdrift AS had a negative EBITDA margin of -1% in 2026, while Itsumi AS had 0 NOK in sales and EBITDA. This shows that the industry has both stable and unstable actors, with potential challenges related to operational results and market dynamics.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering starting a sushi restaurant in Tromsø, the data show both opportunities and challenges. The industry has stable bankruptcy statistics, but greater variations in sales and employees over time. For example, Nerstranda Restaurantdrift AS had a negative EBITDA margin of -1% in 2026, while Itsumi AS had 0 NOK in sales and EBITDA. This shows that the industry has both stable and unstable actors, with potential challenges related to operational results and market dynamics. Nevertheless, there may be opportunities in a growing restaurant sector in Tromsø, with higher sales in 2024 (7.8M NOK) compared to 2023 (6.5M NOK). Entrepreneurs should consider differentiating themselves and focusing on stable operational results to compete in a competitive market.
Outlook for Broader Restaurant / Café Industry
#### Economic Overview for Restaurant / Café Industry
| Year | Sales (NOK) | Year-on-Year Change |
|---|---|---|
| 2016 | 760.9M | - |
| 2017 | 762.6M | +0.2% |
| 2018 | 806.0M | +5.7% |
| 2019 | 830.1M | +3.0% |
| 2020 | 620.6M | -25.2% |
| 2021 | 586.3M | -5.5% |
| 2022 | 764.3M | +30.4% |
| 2023 | 803.4M | +5.1% |
| 2024 | 889.3M | +10.7% |
| 2025 | 878.2M | -1.2% |
#### Employees in Restaurant / Café Industry
| Year | Employees | Year-on-Year Change |
|---|---|---|
| 2016 | 2022 | - |
| 2017 | 2067 | +2.2% |
| 2018 | 1875 | -9.3% |
| 2019 | 1915 | +2.1% |
| 2020 | 1702 | -11.1% |
| 2021 | 1440 | -15.4% |
| 2022 | 1655 | +14.9% |
| 2023 | 1839 | +11.1% |
| 2024 | 1843 | +0.2% |
| 2025 | 1954 | +6.0% |
| 2026 | 2129 | +9.0% |
Contrast with Sushi Restaurant Industry:
- Sales: The restaurant / café industry had 760.9M NOK in 2016 and 878.2M NOK in 2025, while the sushi restaurant industry had 32.1M NOK in 2016 and 7.5M NOK in 2025.
- Employees: The restaurant / café industry had 2022 employees in 2016 and 2129 employees in 2026, while the sushi restaurant industry had 73 employees in 2016 and 43 employees in 2026.
Peer Companies in Restaurant / Café Industry:
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) | Industry |
|---|---|---|---|---|---|
| Select Service Partner AS Avd Tromsø Lufthavn Langnes | Flyplassvegen 31, 9016 Tromsø | 133.6M | 148 | 11.8M | airport restaurant / café |
| Tromsø Nohafa AS | Storgata 50, 9008 Tromsø | 65.4M | 65 | 11.7M | restaurant |
| Vertshuset Skarven AS | Strandtorget 1, 9008 Tromsø | 70.3M | 101 | 8.5M | restaurant |
| Norjekt AS | Karlsøyvegen 12, 9015 Tromsø | 40.2M | 35 | 7.1M | restaurant |
| Kaia 11 AS | Stortorget 2, 9008 Tromsø | 34.6M | 38 | 7.1M | restaurant |
Conclusion: The restaurant / café industry in Tromsø has a larger sales and employee base compared to the sushi restaurant industry, but both industries have been marked by stable variations in sales and employees over time. Entrepreneurs should consider differentiating themselves and focusing on stable operational results to compete in a competitive market.



Other companies in restaurant / kafé (not in sushi restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Select Service Partner As Avd Tromsø Lufthavn Langnes | airport restaurant / cafe | Flyplassvegen 31, 9016 Tromsø | NOK 133.6M | 148 | NOK 11.8M |
| Tromsø Nohafa As | restaurant | Storgata 50, 9008 Tromsø | NOK 65.4M | 65 | NOK 11.7M |
| Vertshuset Skarven As | restaurant | Strandtorget 1, 9008 Tromsø | NOK 70.3M | 101 | NOK 8.5M |
| Norjekt As | restaurant | Karlsøyvegen 12, 9015 Tromsø | NOK 40.2M | 35 | NOK 7.1M |
| Kaia 11 As | restaurant | Stortorget 2, 9008 Tromsø | NOK 34.6M | 38 | NOK 7.1M |
| Pastafabrikken As | restaurant | Sjøgata 17, 9008 Tromsø | NOK 25.4M | 37 | NOK 6.9M |
| Kystens Mathus As | restaurant | Stortorget 1A, 9008 Tromsø | NOK 56.4M | 63 | NOK 5.7M |
| Fiskekompaniet Tromsø As | restaurant | Killengreens gate 6, 9008 Tromsø | NOK 29.3M | 32 | NOK 4.2M |
| Obs Tromsø Kafe 5262 | cafe | Karlsøyvegen 12, 9015 Tromsø | NOK 71.2M | 22 | NOK 3.9M |
| Tapas Tromsø As | restaurant | Stortorget 5, 9008 Tromsø | NOK 15.2M | 40 | NOK 3.0M |
| Jordbærpikene Jekta As | restaurant | Heilovegen 19, 9015 Tromsø | NOK 14.8M | 23 | NOK 2.7M |
| Casa Inferno As | pizza restaurant | Vestregata 2, 9008 Tromsø | NOK 24.1M | 25 | NOK 2.3M |
| Golden Sea Restaurant As | restaurant | Sjøgata 39, 9008 Tromsø | NOK 20.7M | 17 | NOK 2.3M |
| Fryd Kafé & Interiør As | cafe | Jekta Storsenter|Karlsøyvegen 12, 9015 Tromsø | NOK 9.1M | 18 | NOK 2.2M |
| Blå Rock Cafe As | restaurant | Strandgata 14, 9008 Tromsø | NOK 18.7M | 39 | NOK 2.1M |
| Peppes Pizza Avd 16 Tromsø | restaurant | Stortorget 2, 9008 Tromsø | NOK 19.2M | 42 | NOK 1.8M |
| Asian House As | restaurant | Storgata 69, 9008 Tromsø | NOK 9.1M | 10 | NOK 1.8M |
| Sånn As | restaurant | Erling Bangsunds plass 1, 9008 Tromsø | NOK 14.8M | 28 | NOK 1.4M |
| Jordbærpikene Nerstranda As | cafe | Nerstranda 9, 9008 Tromsø | NOK 12.6M | 20 | NOK 1.2M |
| Tromsø Sosiale Entreprenørskap As | restaurant | Søndre Tollbodgate 8, 9008 Tromsø | NOK 1.3M | 13 | NOK 1.1M |
| Bryggejentene As | restaurant | Ersfjordvegen 55, 9107 Kvaløya | NOK 10.5M | 36 | NOK 1.1M |
| Heidis Bier Bar Tromsø | restaurant | Stortorget 4, 9008 Tromsø | NOK 12.8M | 43 | NOK 1.0M |
| Solid As | restaurant | Storgata 73, 9008 Tromsø | NOK 17.6M | 32 | NOK 977.0K |
| Restaurant Smak As | restaurant | Stakkevollvegen 39, 9010 Tromsø | NOK 9.2M | 13 | NOK 968.0K |
| Burgr Skansen As | restaurant | Skippergata 11, 9008 Tromsø | NOK 7.9M | 13 | NOK 966.0K |
| Tangs Restaurant As | asian restaurant | Bankgata 7, 9008 Tromsø | NOK 17.1M | 20 | NOK 927.0K |
| Svermeriet Kafe Og Redesign As | restaurant | Skippergata 2, 9008 Tromsø | NOK 5.9M | 16 | NOK 914.0K |
| Grillos Pizzeria As | restaurant | Jekta Storsenter|Karlsøyvegen 12, 9015 Tromsø | NOK 8.5M | 11 | NOK 764.0K |
| Allegro Pyramiden As | restaurant | Solstrandvegen 47, 9020 Tromsdalen | NOK 5.7M | 6 | NOK 748.0K |
| Peppes Pizza Avd 64 Langnes | pizza restaurant | Huldervegen 8, 9016 Tromsø | NOK 7.8M | 13 | NOK 720.2K |
| Smørtorget As | restaurant | Sjøgata 11, 9008 Tromsø | NOK 9.3M | 13 | NOK 707.0K |
| Nitty Gritty As | restaurant | Storgata 93A, 9008 Tromsø | NOK 11.8M | 15 | NOK 641.0K |
| No.24 Tromsø As | restaurant | Strandgata 24, 9008 Tromsø | NOK 8.8M | 10 | NOK 635.0K |
| Sjursnes Kroa As | restaurant | Skarmokkvegen 484, 9030 Sjursnes | NOK 552.0K | 0 | NOK 502.0K |
| Alfheimpizza As | restaurant | Alfheimvegen 1B, 9007 Tromsø | NOK 7.9M | 30 | NOK 444.0K |
| Suvi As | asian restaurant | Samuel Arnesens gate 5, 9008 Tromsø | NOK 15.2M | 48 | NOK 396.0K |
| Gohelg As | restaurant | Storgata 39, 9008 Tromsø | NOK 12.2M | 15 | NOK 372.0K |
| Risø Mat & Kaffebar As | cafe | Strandgata 32, 9008 Tromsø | NOK 8.8M | 15 | NOK 311.0K |
| Middelaldertunet As | restaurant | Tønsvikdalen 1164, 9022 Krokelvdalen | NOK 485.0K | 0 | NOK 280.0K |
| Shanghai Wok As | restaurant | Elvegata 1, 9008 Tromsø | NOK 3.4M | 3 | NOK 271.0K |
Conclusion
The sushi restaurant industry in Tromsø shows both opportunities and challenges for new entrants. With 5 companies and 43 employees in 2026, as well as stable bankruptcy statistics, there may be opportunities in a growing restaurant sector in Tromsø. Nevertheless, the data show greater variations in sales and employees over time, with a negative EBITDA margin of -1% for Nerstranda Restaurantdrift AS. Entrepreneurs should consider differentiating themselves and focusing on stable operational results to compete in a competitive market. SmartGrunder can help entrepreneurs find suitable addresses in Tromsø for the sushi restaurant industry, with a focus on outlooks and operational results.