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The Sushi Restaurant Industry in Tromsø: Current Status and Outlook

Published 01.10.2026

Analysis of companies, statistics, and development in the sushi restaurant industry in Tromsø, with a focus on economic trends and competitiveness in a growing restaurant sector in Tromsø's broader market.

Executive Summary

The sushi restaurant industry in Tromsø consists of 5 companies with a total of 44 employees in 2026. The industry has been marked by significant variations in sales and employment over time, with a sales decline of 3.8% in 2025 compared to 2024. The most significant companies are Nerstranda Restaurantdrift AS and Itsumi AS, which operate in central parts of the city. The industry shows a mix of stability and uncertainty, with a negative EBITDA margin of -1% for Nerstranda Restaurantdrift AS, but no bankruptcy registrations in 2026. Prospects for new entrants must be assessed in light of competition and market dynamics within Tromsø's broader restaurant sector.

Economic Overview

#### Sales (NOK)

YearSales (NOK)Year-on-Year Change
201632.1M-
201731.5M-1.8%
20185.2M-83.5%
201914.3M+175.2%
202012.9M-10.0%
202114.6M+13.7%
202211.3M-22.5%
20236.5M-42.8%
20247.8M+20.2%
20257.5M-3.8%

#### Employees

YearEmployeesYear-on-Year Change
201673-
201765-11.0%
201867+3.1%
201934-49.3%
202035+2.9%
202141+17.1%
202264+56.1%
202372+12.5%
202444-38.9%
202548+9.1%
202643-10.4%

The industry has been marked by significant variations in both sales and employees, with a largest sales decline of 83.5% in 2018 and a largest increase in employees of 56.1% in 2022. In 2025, there was 7.5M in sales and 48 employees, with a sales decline of 3.8% and +9.1% increase in employees compared to 2024.

Sales over time — sushi restaurant — Tromsø
Sales over time — sushi restaurant
Number of companies — sushi restaurant — Tromsø
Number of companies — sushi restaurant
Employees over time — sushi restaurant — Tromsø
Employees over time — sushi restaurant

Companies in the Industry

The following companies are registered in the sushi restaurant industry in Tromsø:

  1. Nerstranda Restaurantdrift AS (Nerstranda 9, Tromsø)
  • Legal Form: AS
  • Founded: 2018-10-17
  • Employees: 17
  • Sales: 7.6M NOK
  • EBITDA: -154.0K NOK
  • EBITDA Margin: -1%
  1. Itsumi AS (Turistvegen 36A, Tromsdalen)
  • Legal Form: AS
  • Founded: 2021-06-23
  • Employees: 10
  • Sales: 0 NOK
  • EBITDA: 0 NOK
  1. Sabrura Nerstranda AS (Strandgata 9, Tromsø)
  • Legal Form: AS
  • Founded: 2021-08-18
  • Employees: 10
  • Sales: 0 NOK
  • EBITDA: 0 NOK
  1. Amore / Duran Karadas (Manetvegen 8, Kvaløysletta)
  • Legal Form: ENK
  • Founded: 2006-12-07
  • Employees: 0
  • Sales: 0 NOK
  • EBITDA: 0 NOK
  1. Narra AS (Vårlivegen 17, Tromsø)
  • Legal Form: AS
  • Founded: 2024-07-10
  • Employees: 0
  • Sales: 0 NOK
  • EBITDA: 0 NOK

Legal Form Statistics:

  • AS: 3 companies, 37 employees, sales 7.6M NOK, EBITDA -154.0K NOK.

Business Geography

#### Activity distributed across locations in the municipality:

LocationNumber of CompaniesEmployeesSales (NOK)EBITDA (NOK)
Tromsø22710.2M-154.0K
Tromsdalen11000

Tromsø is the main hub for the industry, with 2 companies and 27 employees. Tromsdalen has 1 company with 10 employees, but no sales or EBITDA in 2026. There are no bankruptcy registrations in 2026 for companies in Tromsø and Tromsdalen.

Companies by place — sushi restaurant — Tromsø
Companies by place — sushi restaurant

Business Dynamics

The industry has been marked by stable bankruptcy statistics in 2026, with no bankruptcy registrations for companies in Tromsø and Tromsdalen. Nevertheless, the data show significant variations in sales and employees over time. For example, Nerstranda Restaurantdrift AS had a negative EBITDA margin of -1% in 2026, while Itsumi AS had 0 NOK in sales and EBITDA. This shows that the industry has both stable and unstable actors, with potential challenges related to operational results and market dynamics.

Outlook

Outlook for Entrepreneurs

For entrepreneurs considering starting a sushi restaurant in Tromsø, the data show both opportunities and challenges. The industry has stable bankruptcy statistics, but greater variations in sales and employees over time. For example, Nerstranda Restaurantdrift AS had a negative EBITDA margin of -1% in 2026, while Itsumi AS had 0 NOK in sales and EBITDA. This shows that the industry has both stable and unstable actors, with potential challenges related to operational results and market dynamics. Nevertheless, there may be opportunities in a growing restaurant sector in Tromsø, with higher sales in 2024 (7.8M NOK) compared to 2023 (6.5M NOK). Entrepreneurs should consider differentiating themselves and focusing on stable operational results to compete in a competitive market.

Outlook for Broader Restaurant / Café Industry

#### Economic Overview for Restaurant / Café Industry

YearSales (NOK)Year-on-Year Change
2016760.9M-
2017762.6M+0.2%
2018806.0M+5.7%
2019830.1M+3.0%
2020620.6M-25.2%
2021586.3M-5.5%
2022764.3M+30.4%
2023803.4M+5.1%
2024889.3M+10.7%
2025878.2M-1.2%

#### Employees in Restaurant / Café Industry

YearEmployeesYear-on-Year Change
20162022-
20172067+2.2%
20181875-9.3%
20191915+2.1%
20201702-11.1%
20211440-15.4%
20221655+14.9%
20231839+11.1%
20241843+0.2%
20251954+6.0%
20262129+9.0%

Contrast with Sushi Restaurant Industry:

  • Sales: The restaurant / café industry had 760.9M NOK in 2016 and 878.2M NOK in 2025, while the sushi restaurant industry had 32.1M NOK in 2016 and 7.5M NOK in 2025.
  • Employees: The restaurant / café industry had 2022 employees in 2016 and 2129 employees in 2026, while the sushi restaurant industry had 73 employees in 2016 and 43 employees in 2026.

Peer Companies in Restaurant / Café Industry:

NameAddressSales (NOK)EmployeesEBITDA (NOK)Industry
Select Service Partner AS Avd Tromsø Lufthavn LangnesFlyplassvegen 31, 9016 Tromsø133.6M14811.8Mairport restaurant / café
Tromsø Nohafa ASStorgata 50, 9008 Tromsø65.4M6511.7Mrestaurant
Vertshuset Skarven ASStrandtorget 1, 9008 Tromsø70.3M1018.5Mrestaurant
Norjekt ASKarlsøyvegen 12, 9015 Tromsø40.2M357.1Mrestaurant
Kaia 11 ASStortorget 2, 9008 Tromsø34.6M387.1Mrestaurant

Conclusion: The restaurant / café industry in Tromsø has a larger sales and employee base compared to the sushi restaurant industry, but both industries have been marked by stable variations in sales and employees over time. Entrepreneurs should consider differentiating themselves and focusing on stable operational results to compete in a competitive market.

Sales in the parent industry — restaurant / kafé — Tromsø
Sales in the parent industry — restaurant / kafé
Companies in the parent industry — restaurant / kafé — Tromsø
Companies in the parent industry — restaurant / kafé
Employees in the parent industry — restaurant / kafé — Tromsø
Employees in the parent industry — restaurant / kafé

Other companies in restaurant / kafé (not in sushi restaurant)

CompanyIndustryAddressSalesEmployeesEBITDA
Select Service Partner As Avd Tromsø Lufthavn Langnesairport restaurant / cafeFlyplassvegen 31, 9016 TromsøNOK 133.6M148NOK 11.8M
Tromsø Nohafa AsrestaurantStorgata 50, 9008 TromsøNOK 65.4M65NOK 11.7M
Vertshuset Skarven AsrestaurantStrandtorget 1, 9008 TromsøNOK 70.3M101NOK 8.5M
Norjekt AsrestaurantKarlsøyvegen 12, 9015 TromsøNOK 40.2M35NOK 7.1M
Kaia 11 AsrestaurantStortorget 2, 9008 TromsøNOK 34.6M38NOK 7.1M
Pastafabrikken AsrestaurantSjøgata 17, 9008 TromsøNOK 25.4M37NOK 6.9M
Kystens Mathus AsrestaurantStortorget 1A, 9008 TromsøNOK 56.4M63NOK 5.7M
Fiskekompaniet Tromsø AsrestaurantKillengreens gate 6, 9008 TromsøNOK 29.3M32NOK 4.2M
Obs Tromsø Kafe 5262cafeKarlsøyvegen 12, 9015 TromsøNOK 71.2M22NOK 3.9M
Tapas Tromsø AsrestaurantStortorget 5, 9008 TromsøNOK 15.2M40NOK 3.0M
Jordbærpikene Jekta AsrestaurantHeilovegen 19, 9015 TromsøNOK 14.8M23NOK 2.7M
Casa Inferno Aspizza restaurantVestregata 2, 9008 TromsøNOK 24.1M25NOK 2.3M
Golden Sea Restaurant AsrestaurantSjøgata 39, 9008 TromsøNOK 20.7M17NOK 2.3M
Fryd Kafé & Interiør AscafeJekta Storsenter|Karlsøyvegen 12, 9015 TromsøNOK 9.1M18NOK 2.2M
Blå Rock Cafe AsrestaurantStrandgata 14, 9008 TromsøNOK 18.7M39NOK 2.1M
Peppes Pizza Avd 16 TromsørestaurantStortorget 2, 9008 TromsøNOK 19.2M42NOK 1.8M
Asian House AsrestaurantStorgata 69, 9008 TromsøNOK 9.1M10NOK 1.8M
Sånn AsrestaurantErling Bangsunds plass 1, 9008 TromsøNOK 14.8M28NOK 1.4M
Jordbærpikene Nerstranda AscafeNerstranda 9, 9008 TromsøNOK 12.6M20NOK 1.2M
Tromsø Sosiale Entreprenørskap AsrestaurantSøndre Tollbodgate 8, 9008 TromsøNOK 1.3M13NOK 1.1M
Bryggejentene AsrestaurantErsfjordvegen 55, 9107 KvaløyaNOK 10.5M36NOK 1.1M
Heidis Bier Bar TromsørestaurantStortorget 4, 9008 TromsøNOK 12.8M43NOK 1.0M
Solid AsrestaurantStorgata 73, 9008 TromsøNOK 17.6M32NOK 977.0K
Restaurant Smak AsrestaurantStakkevollvegen 39, 9010 TromsøNOK 9.2M13NOK 968.0K
Burgr Skansen AsrestaurantSkippergata 11, 9008 TromsøNOK 7.9M13NOK 966.0K
Tangs Restaurant Asasian restaurantBankgata 7, 9008 TromsøNOK 17.1M20NOK 927.0K
Svermeriet Kafe Og Redesign AsrestaurantSkippergata 2, 9008 TromsøNOK 5.9M16NOK 914.0K
Grillos Pizzeria AsrestaurantJekta Storsenter|Karlsøyvegen 12, 9015 TromsøNOK 8.5M11NOK 764.0K
Allegro Pyramiden AsrestaurantSolstrandvegen 47, 9020 TromsdalenNOK 5.7M6NOK 748.0K
Peppes Pizza Avd 64 Langnespizza restaurantHuldervegen 8, 9016 TromsøNOK 7.8M13NOK 720.2K
Smørtorget AsrestaurantSjøgata 11, 9008 TromsøNOK 9.3M13NOK 707.0K
Nitty Gritty AsrestaurantStorgata 93A, 9008 TromsøNOK 11.8M15NOK 641.0K
No.24 Tromsø AsrestaurantStrandgata 24, 9008 TromsøNOK 8.8M10NOK 635.0K
Sjursnes Kroa AsrestaurantSkarmokkvegen 484, 9030 SjursnesNOK 552.0K0NOK 502.0K
Alfheimpizza AsrestaurantAlfheimvegen 1B, 9007 TromsøNOK 7.9M30NOK 444.0K
Suvi Asasian restaurantSamuel Arnesens gate 5, 9008 TromsøNOK 15.2M48NOK 396.0K
Gohelg AsrestaurantStorgata 39, 9008 TromsøNOK 12.2M15NOK 372.0K
Risø Mat & Kaffebar AscafeStrandgata 32, 9008 TromsøNOK 8.8M15NOK 311.0K
Middelaldertunet AsrestaurantTønsvikdalen 1164, 9022 KrokelvdalenNOK 485.0K0NOK 280.0K
Shanghai Wok AsrestaurantElvegata 1, 9008 TromsøNOK 3.4M3NOK 271.0K

Conclusion

The sushi restaurant industry in Tromsø shows both opportunities and challenges for new entrants. With 5 companies and 43 employees in 2026, as well as stable bankruptcy statistics, there may be opportunities in a growing restaurant sector in Tromsø. Nevertheless, the data show greater variations in sales and employees over time, with a negative EBITDA margin of -1% for Nerstranda Restaurantdrift AS. Entrepreneurs should consider differentiating themselves and focusing on stable operational results to compete in a competitive market. SmartGrunder can help entrepreneurs find suitable addresses in Tromsø for the sushi restaurant industry, with a focus on outlooks and operational results.