Bicycle Shop Industry in Bærum: Current Status and Outlook

Bærum has a small but dynamic bicycle shop industry with two registered companies. In recent years, the industry has shown both strong growth and challenges, with a significant increase in sales in 2021 followed by a decline in 2022. Employment trends have been more uneven, with a specific increase in 2020. The industry is relatively stable with no bankruptcies registered, but small companies with limited resources.

Sales for bicycle shops in Bærum showed growth of +54.9% from 2016 to 2017, but have since experienced fluctuations. The highest sales were recorded in 2021 at NOK 38.4M, while current sales in 2025 stand at NOK 45.6M. Employment trends have been more uneven, with a specific increase from 4 to 29 employees in 2020, but have since fluctuated between 3 and 6 employees.

Two companies are registered in the industry:

1. Ride On Bike As (Høvik, O.H. Bangs vei 51) – AS-form, established 2024, 7 employees, no sales or profit.
2. Concept 2 Norge As (Skui, Smestadkroken 69) – AS-form, established 1993, 4 employees, sales of NOK 36.6M in 2025 with EBITDA of NOK 423.0K.

Both companies are AS-entities, indicating a relatively standard organizational form in the industry.

Geographic distribution shows that:

• Høvik has one company with 7 employees, but no profit.
• Skui has one company with 4 employees, sales of NOK 36.6M and EBITDA of NOK 423.0K.

This highlights a clear difference in activity between neighborhoods, with Skui as the main hub for the most active business operations.

The industry has been relatively stable with no bankruptcy registrations. However, employment data and sales trends show that companies have experienced fluctuations. This may indicate an industry with potential challenges related to resources and market conditions, even though no bankruptcies have been registered.

For entrepreneurs, the industry in Bærum may show potential, especially with the positive sales growth in 2025. However, it is important to be aware of the small-scale industry and uneven development. It may be beneficial to focus on stability and differentiation in a market area with limited competitors.

The broader business service industry in Bærum has 76 companies, showing that the bicycle shop industry is a small part of a larger industrial area. The broader industry had sales of NOK 410.5M in 2025, while the bicycle shop industry had sales of NOK 45.6M. This shows that bicycle shops are a smaller, but specialized part of the business service sector.

Bærum has a small but active bicycle shop industry with potential for growth. With stable bankruptcy statistics and sales growth in 2025, the industry could be interesting for entrepreneurs. However, it is important to be aware of the small-scale industry and uneven development. SmartGrunder can help find suitable locations and strategies for new companies in the area.