Bicycle Store Industry in Bergen: A Comprehensive Analysis

The bicycle store industry in Bergen consists of five registered companies, of which only one (Boa Sykler AS) is active and operates with 10 employees. Sales reached a peak of 54.2 million NOK in 2020, but have since declined by 29% from 2022 to 2023. The industry shows a weak negative trend in recent years, but there is potential in a market with growing interest in electric bikes and tourism in the city. SmartGrunder can help founders find suitable locations in Bergen for this industry.

Sales and employee development:

• Sales: The industry had an annual increase of 60.4% from 2019 to 2020, but has since declined by 29.0% from 2022 to 2023. Total sales in 2025 stood at 30.7 million NOK.
• Employees: The number of employees experienced a sharp decline of 35.7% from 2020 to 2021, but has stabilized somewhat with 15 employees in 2025.

Financial indicators:

• Boa Sykler AS had an EBITDA margin of 9% and a gross margin of 45% in 2025. This indicates a relatively strong financial position for the single active company.
• There are no registered bankruptcies in the industry, suggesting a stable industry in Bergen.

The following companies are registered in the bicycle store industry in Bergen:

Organizational forms:

• All companies are registered as AS or ENK. Boa Sykler AS is the only company with employees and operating results.

All companies in the industry are registered in Bergen. The single active company, Boa Sykler AS, has its address at Fjøsangerveien 207 in Bergen. The other companies have registered addresses in Nyborg and Sandsli, but are not actively operating.

Bankruptcy statistics:

• There are no registered bankruptcies in the bicycle store industry in Bergen between 2016–2025. This indicates a stable industry with little risk of bankruptcy.

Development trends:

• The new companies (E Wheels, Evo Elsykler, Losvik Sykkel Først) are registered but have no operating results. This may indicate growth in the number of companies, but weak development in operations.
• Boa Sykler AS has been stable with operating results and employees, but has experienced a sales decline of 7% from 2024 to 2025.

Outlook for Founders

For founders in the bicycle store industry in Bergen, the following points are important to note:

• Market size: There is potential in a market with 10 employees and 30.7 million NOK in sales in 2025. However, there has been a sales decline compared to 2020.
• Competitive landscape: There is only one active company, Boa Sykler AS, which may provide opportunities for new players.
• Trend: Increasing interest in electric bikes and tourism in Bergen may provide opportunities for specialization in this sector.
• Development: Founders should consider focusing on innovation and customer customization to compete with the single active company.

Business supplier sector in Bergen:

• This sector has 134 companies, indicating a much larger market size compared to the bicycle store industry (5 companies).
• Sales in the business supplier sector declined by 47.5% from 2024 to 2025, while the bicycle store industry experienced a smaller decline of 1.3%.
• Peer companies in the business supplier sector:

Conclusion: The bicycle store industry has a smaller market size but a higher EBITDA margin compared to the business supplier sector. This may provide opportunities for efficient operations in a specialized sector.

The bicycle store industry in Bergen has growth potential, especially with a focus on electric bikes and tourism. The single active company, Boa Sykler AS, has a stable financial position, but the industry has experienced a sales decline in recent years. Founders should consider focusing on innovation and customer customization to compete effectively. There are also opportunities in a broader business supplier sector with 134 companies in Bergen. SmartGrunder can help with finding suitable locations and strategies to establish oneself in this industry.