Bicycle Store Industry in Drammen: A Comprehensive Analysis

Bicycle store in Drammen is a small but dynamic industry with two registered companies. The most significant player is E Wheels Norge As, operating from Nedre Storgate 17 and reporting high sales (NOK 518.8M) and operating profit (NOK 58.5M) along with 222 employees. The second player, Sykkelhjørnet Willy Fredriksen, has not reported operating profit or employees, but remains registered in the industry. The industry shows large variations over time, with an extreme increase in sales and employees from 2023 to 2024. This indicates potential growth opportunities, but also risks linked to previously unstable trends.

The industry has shown extreme variations in sales and employees over time. Sales increased by 1390.6% from 2023 to 2024, from NOK 27.7M to NOK 413.2M. Employees increased by 1140% at the same time, from 10 to 212. This is one of the most dramatic growth periods in the data. In 2025, sales were NOK 500.3M, showing that growth continued, although not as extreme as in 2024. The operating profit for E Wheels Norge As (NOK 58.5M) and EBITDA margin (11%) indicate relatively stable financing for the most significant player.

Two companies are registered in the industry:

1. E Wheels Norge As Avd Drammen (Nedre Storgate 17, Drammen)

• Organisatorform: AS
• Founded: 2014-05-20
• Employees: 222
• Sales: NOK 518.8M
• Operating profit: NOK 58.5M
• EBITDA: NOK 61.1M
• EBITDA margin: 11%

1. Sykkelhjørnet Willy Fredriksen (Tordenskiolds gate 73A, Drammen)

• Organisatorform: ENK
• Founded: 1995-03-12
• Employees: 0
• Sales: NOK 0
• Operating profit: NOK 0
• EBITDA: NOK 0

E Wheels Norge As is the only company with significant operating profit and employees. Sykkelhjørnet has not reported activity in recent years, but remains registered.

All activities in the industry are concentrated in the Drammen city center. There are no underlying districts or geographic spread in the data. E Wheels Norge As operates from Nedre Storgate 17, while Sykkelhjørnet Willy Fredriksen has an address at Tordenskiolds gate 73A. This indicates that the industry is centrally located in the municipality, which can be advantageous for visibility and customer access.

The industry has not registered bankruptcy in recent years. E Wheels Norge As is not bankrupt, and Sykkelhjørnet Willy Fredriksen has not reported operating profit or employees, but is not registered as bankrupt. This indicates that the industry has been relatively stable, although Sykkelhjørnet's lack of activity may indicate potential challenges. However, there are no public bankruptcy data supporting that companies in the industry have been in bankruptcy.

For founders considering starting a bicycle store in Drammen, the data show a potential growth opportunity, especially after the extreme increase in 2024. This may be due to increased demand for bicycles and leisure equipment, or an effective marketing strategy from E Wheels Norge As. However, founders should be aware of previously unstable trends, such as a reduction in employees from 27 to 0 in 2021-2022. It may be beneficial to analyze E Wheels Norges strategy and see if it is possible to build on their success. SmartGrunder can help find suitable locations in Drammen for this industry.

The broader business supplier category in Drammen has 63 companies, compared to only 2 in the bicycle store industry. Sales in the business supplier category have been more stable, with an increase from NOK 507.5M in 2016 to NOK 768.4M in 2024. Employees have also shown more gradual growth, from 306 in 2016 to 565 in 2026. Peer companies in the business supplier category include sports equipment stores and boat equipment stores, such as Jaktdepotet As and Løplabbet As. These companies have higher EBITDA than the bicycle store industry, which may indicate that the business supplier category has better margins or larger scale. This can be an important advantage for companies in this category compared to the bicycle store industry.

Bicycle store in Drammen is a small but dynamic industry with potential growth opportunities, especially after the extreme increase in 2024. E Wheels Norge As is the most significant player, with high sales and operating profit. However, the data also show unstable trends over time, which should be carefully considered. The business supplier category in Drammen has more companies and more stable growth, which can be an advantage for founders seeking to establish themselves in a more stable industry. SmartGrunder can help find suitable locations in Drammen for this industry.