Industry · municipality
Bicycle Store Industry in Haugesund: A Comprehensive Analysis
Key Insights on Companies, Sales Trends, and Future Outlooks for the Bicycle Store Sector in Haugesund Municipality
Brief Overview of the Bicycle Store Industry in Haugesund
Other Observations
Haugesund has two registered bicycle shop companies, but both have highly uncertain financial results. One company (Sykkelshop Haugesund As) has a negative EBITDA and operates with a loss in operating income, while the other (Waterrower Norge) has no reported income or employees. This indicates an industry with significant uncertainty and potential challenges for new entrants.
Economic Trends for Bicycle Shops
Sales Development
Sales for bicycle shops in Haugesund increased strongly from 2016 to 2020, rising from NOK 4.5 million to NOK 8.5 million. Subsequently, there has been a sharp decline, with only NOK 2.1 million in 2025. This shows a clear crisis impact after 2020.
Employee Development
The number of employees has been highly unstable. There were 7 employees in 2016, but only 1 employee in 2026. The most significant decline occurred between 2024 and 2025 (-66.7%). This indicates an industry with significant uncertainty in operations and employee strategy.



Companies in the Bicycle Store Industry
Registered Companies
The following companies are registered in the bicycle shop industry in Haugesund:
| Company | Organizational Form | Establishment Year | Employees | Operating Income | EBITDA |
|---|---|---|---|---|---|
| Sykkelshop Haugesund As | AS | 2017 | 0 | NOK -383.0K | NOK -372.0K |
| Waterrower Norge Sigurd Emil Wåge | ENK | 2008 | 0 | NOK 0 | NOK 0 |
Organizational Forms
Of the two companies, one is an AS and one is an ENK. This shows a mix of organizational forms, but both have highly uncertain financial results.
Geographic Distribution of Activity
Geographic Distribution
Both bicycle shops in Haugesund are registered in the municipality, but with different addresses:
- Sykkelshop Haugesund As: Longhammarvegen 36, 2nd floor
- Waterrower Norge: Vassbrotet 5
There is no detailed geographic distribution within the municipality, but both companies are located in central areas of Haugesund.
Operational Efficiency and Bankruptcies
Operational Efficiency and Bankruptcy Statistics
- Sykkelshop Haugesund As is not bankrupt, but has a negative EBITDA and operates with a loss in operating income.
- Waterrower Norge has no reported income or employees, which indicates inactive operations.
This industry shows signs of instability, with highly uncertain financial results and low operational efficiency among the registered companies.
Outlook for New Entrants
Development Trends for New Entrants
The registered companies in the bicycle shop industry in Haugesund show a clear decline in sales and employees after 2020. This may indicate an industry affected by economic crises and competitive markets. For new entrants, this may be a challenge, but it could also provide opportunities to fill market gaps if they can adapt to conditions through innovation and efficient operations.
Outlook in Relation to the Business Supplier Sector
Comparison with the Business Supplier Sector
The business supplier sector in Haugesund has 27 companies, which shows a broader and more stable industry compared to the bicycle shop industry. Sales in this sector had a significant increase in 2020 (NOK 283.8 million), but have since declined. Employees in the sector have also been unstable, with a decline from 227 in 2016 to 133 in 2026.
Peer Companies in the Business Supplier Sector
Current peer companies in the business supplier sector include:
| Company | Industry | Sales | EBITDA | Employees |
|---|---|---|---|---|
| Wave Haugesund As | Boat Equipment Store | NOK 23.2M | NOK 2.6M | 11 |
| Intersport Haugesund As | Sports Equipment Store | NOK 14.0M | NOK 2.1M | 8 |
| Stadium Outlet Norge As Haugesund | Sports Equipment Store | NOK 27.2M | NOK 1.6M | 21 |
These companies show a more stable economic development compared to the bicycle shop industry.



Other companies in forretningsleverandør (not in bicycle store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Wave Haugesund As | boat equipment store | Flathauggata 58B, 5523 Haugesund | NOK 23.2M | 11 | NOK 2.6M |
| Intersport Haugesund As | sport equipment store | Sørhauggata 183, 5525 Haugesund | NOK 14.0M | 8 | NOK 2.1M |
| Stadium Outlet Norge As Haugesund | sport equipment store | Raglamyrvegen 2, 5536 Haugesund | NOK 27.2M | 21 | NOK 1.6M |
| Haugaland Båtsenter As | boat equipment store | Vidars gate 2, 5531 Haugesund | NOK 14.3M | 8 | NOK 1.2M |
| Haugesund Sykkelsenter As | sport equipment store | Longhammarvegen 7, 5536 Haugesund | NOK 10.6M | 6 | NOK 585.0K |
| Marina As | boat equipment store | Grannesgata 43, 5523 Haugesund | NOK 26.2M | 6 | NOK 556.0K |
| Herjer Mma As | sport equipment store | Longhammarvegen 25, 5536 Haugesund | NOK 1.1M | 0 | NOK 28.0K |
| Aktiv Helse Tmr As | sport equipment store | Jonas Lies gate 7, 5529 Haugesund | NOK 0 | 4 | NOK 0 |
| Aktiv Hold As | sport equipment store | Jonas Lies gate 7, 5529 Haugesund | NOK 0 | 0 | NOK 0 |
| Gymplan As | sport equipment store | Skjoldavegen 145, 5519 Haugesund | NOK 0 | 0 | NOK 0 |
| Haaland Jensen Import Ans | sport equipment store | Strandgata 120, 5527 Haugesund | NOK 0 | 0 | NOK 0 |
| Intersport Amanda | sport equipment store | Longhammarvegen 27, 5536 Haugesund | NOK 0 | 10 | NOK 0 |
| Lasse Sport Hilbig Street Shop | sport equipment store | Øvregata 182, 5525 Haugesund | NOK 0 | 0 | NOK 0 |
| Liftlab Kismul | sport equipment store | Bokngata 83, 5537 Haugesund | NOK 0 | 0 | NOK 0 |
| Nordbiter Tomanic | hunter shop | Leitevegen 2C, 5522 Haugesund | NOK 0 | 0 | NOK 0 |
| Nordbiter Tomanic | sport equipment store | Leitevegen 2C, 5522 Haugesund | NOK 0 | 0 | NOK 0 |
| Saltvedt Sport Og Fritid | sport equipment store | Styrmannsvegen 24, 5535 Haugesund | NOK 0 | 0 | NOK 0 |
| Snackshop Jintasanee | sport equipment store | Valhallgata 1, 5531 Haugesund | NOK 0 | 0 | NOK 0 |
| As Lasse Sport | sport equipment store | Skjoldavegen 22, 5525 Haugesund | NOK 1.6M | 0 | NOK -18.0K |
| Interhaug Holding As | sport equipment store | Sørhauggata 183, 5525 Haugesund | NOK 0 | 0 | NOK -20.0K |
| Kapit As | boat equipment store | Steinsfjellet 2, 5533 Haugesund | NOK 0 | 0 | NOK -35.0K |
| Haugaland Fjord & Fritid As | boat equipment store | Flotmyrgata 201, 5525 Haugesund | NOK 33.0K | 0 | NOK -80.0K |
| Session Haugesund As | sport equipment store | Skåregata 92, 5528 Haugesund | NOK 3.3M | 5 | NOK -447.0K |
| Chr Baardsen & Søn As | sport equipment store | Smedasundet 94, 5525 Haugesund | NOK 22.5M | 18 | NOK -532.0K |
| Xxl Sport & Villmark As Avd Haugesund | sport equipment store | Longhammarvegen 6, 5536 Haugesund | NOK 67.9M | 45 | NOK -17.2M |
Conclusion and Future Perspectives
Conclusion
The bicycle shop industry in Haugesund shows signs of instability, focusing on highly uncertain financial results and low operational efficiency. This may be a challenge for new entrants, but it could also provide opportunities for innovation and efficient operations. The business supplier sector in the municipality has a broader and more stable structure, which could provide important insights for development in the bicycle shop industry. SmartGrunder can help founders find optimal addresses in Haugesund for this industry based on natural conditions and market prospects.