Industry · municipality
The Bicycle Shop Industry in Horten: Key Figures, Companies, and Outlook
A detailed analysis of the bicycle shop industry in Horten, focusing on economics, companies, and development trends in the municipality and the Vestfold and Telemark region.
Top of the list: Key Figures and Development
In Horten, 2 companies are registered in the bicycle shop industry. The two companies primarily operate in Skoppum and Horten, with a total payroll cost of NOK 25.57 million and combined operating income of NOK 282.8 million. In recent years, the industry has shown a mix of growth and decline in sales and number of employees, with a sales increase of 8.6% in 2025 compared to 2024. This indicates that the industry has some dynamism, even though there are variations between the individual companies.
Economic Overview
Sales and employees in the bicycle shop industry in Horten have shown the following development over the years:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 145.0M | 52 |
| 2017 | 150.8M | 49 |
| 2018 | 156.3M | 50 |
| 2019 | 184.3M | 46 |
| 2020 | 261.7M | 49 |
| 2021 | 293.5M | 53 |
| 2022 | 274.2M | 49 |
| 2023 | 240.2M | 57 |
| 2024 | 251.7M | 54 |
| 2025 | 273.3M | 53 |
Sales had a 42.0% increase in 2020 compared to 2019, but fell by 6.6% in 2022. The number of employees had a 16.3% increase in 2023 compared to 2022, indicating strong growth during this period. This may be due to increased demand for bicycles and accessories, particularly in Skoppum.
Companies in the Industry
In Horten, the following companies are registered in the bicycle shop industry:
- Lilland Sport (Sandeveien 107A, Skoppum)
- Legal Form: AS
- Founded: 2005-09-05
- Number of employees: 53
- Sales: NOK 275.5M
- EBITDA: NOK 24.4M
- Operating Income: NOK 275.5M
- Sykkelsalongen Horten As (Storgata 115, Horten)
- Legal Form: AS
- Founded: 1973-08-13
- Number of employees: 4
- Sales: NOK 7.2M
- EBITDA: NOK -194.0K
- Operating Income: NOK 7.3M
Both companies are AS entities, and none of them have bankruptcy registrations. Lilland Sport has significantly higher sales and EBITDA compared to Sykkelsalongen Horten As.
Business Geography
The two companies in the bicycle shop industry operate in two different districts of Horten:
| District | Number of companies | Number of employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Skoppum | 1 | 53 | 275.5M | 24.4M |
| Horten | 1 | 4 | 7.2M | -194.0K |
Skoppum has significantly higher sales and EBITDA compared to Horten, indicating that it is a more active marketplace for bicycle shops in this district. This may be due to a larger population and higher demand for bicycles and accessories.
Business Dynamism
Bankruptcy statistics show that none of the two companies in the bicycle shop industry in Horten are registered for bankruptcy. This is a positive sign that the industry is stable and has good financing. However, Sykkelsalongen Horten As has a negative EBITDA of NOK -194.0K, which may indicate that the company has increased costs or lower sales compared to expectations. This could be a challenge for the company in the future.
Outlook for Entrepreneurs
For entrepreneurs considering starting a bicycle shop in Horten, the data show that there is growing demand for bicycles and accessories, especially in Skoppum. This could provide opportunities for new companies in this district. However, there is also bankruptcy risk for companies with low EBITDA, such as Sykkelsalongen Horten As. Entrepreneurs should therefore consider establishing themselves in Skoppum and secure good financing to avoid similar challenges. SmartGrunder can help entrepreneurs find suitable addresses in Horten for this industry.
Outlook for Business Service Providers
The business services industry in Horten has 13 companies, showing that it is a larger and more diversified industry compared to the bicycle shop industry. Sales in this industry had a 40.9% increase in 2020 compared to 2019, indicating strong growth during this period. However, the industry had a 17.0% decline in 2022 compared to 2021. This could be a challenge for companies in this industry, but it also presents opportunities for new companies wishing to establish themselves in Horten.
Other companies in forretningsleverandør (not in bicycle store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Lilland Eiendom Invest As | sport equipment store | Sandeveien 107A, 3185 Skoppum | NOK 5.6M | 0 | NOK 5.5M |
| Sport Scandinavia As | sport equipment store | Storgata 20, 3181 Horten | NOK 8.8M | 1 | NOK 995.0K |
| A Giske Venture | sport equipment store | Trostestien 22, 3189 Horten | NOK 0 | 0 | NOK 0 |
| Cato Eides Buesport | hunter shop | Rustadgata 45, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Folkehelse As | sport equipment store | Vikveien 94, 3180 Nykirke | NOK 0 | 0 | NOK 0 |
| Onic Totlandsdal | sport equipment store | Løsveien 37, 3185 Skoppum | NOK 0 | 0 | NOK 0 |
| Pastelhuset As | sport equipment store | Bjørnestien 10, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Sport Outlet Horten | sport equipment store | Teatergata 6, 3187 Horten | NOK 0 | 9 | NOK 0 |
| Sport1 Horten As | sport equipment store | Anders Jørgensens gate 15, 3187 Horten | NOK 18.1M | 11 | NOK -19.0K |
| Lilland Holding As | sport equipment store | Sandeveien 107A, 3185 Skoppum | NOK 0 | 0 | NOK -40.0K |
| Ff Rollerskis As | sport equipment store | Bekkajordet 9A, 3189 Horten | NOK 1.6M | 3 | NOK -3.0M |
Conclusion
The bicycle shop industry in Horten has shown a mix of growth and decline in sales and number of employees over the years. There are 2 companies registered in the industry, with total sales of NOK 282.8 million and total payroll costs of NOK 25.57 million. The two companies primarily operate in Skoppum and Horten, with significantly higher sales and EBITDA in Skoppum. This shows that it is a more active marketplace for bicycle shops in this district. Entrepreneurs considering starting a bicycle shop in Horten should consider establishing themselves in Skoppum and secure good financing to avoid bankruptcy risk.