Industry · municipality
The Bicycle Store Industry in Oslo: Analysis of Companies, Statistics, and Outlooks
A Detailed Overview of the Bicycle Store Industry in Oslo Based on Market Data and Company Information
Brief overview of the bicycle store industry in Oslo
The bicycle store industry in Oslo is a small but dynamic sector with 15 registered companies. The industry has experienced both growth and declines over time, with a peak in 2020 and a decline in 2024. Although some companies have negative EBITDA values, there are several established players that have been in operation since the 1990s. The industry is concentrated in Oslo, with no activity outside the municipality. SmartGrunder can help entrepreneurs find suitable locations in Oslo for this industry.
Economic trends for the bicycle store industry
Economic trends
Sales and employees:
| Year | Sales (NOK) | Annual sales change | Number of employees | Annual employee change |
|---|---|---|---|---|
| 2016 | 63.3M | - | 53 | - |
| 2020 | 128.7M | +60.4% | 35 | +20.0% |
| 2021 | 108.6M | -15.6% | 42 | +20.0% |
| 2024 | 78.4M | -27.0% | 27 | -44.9% |
| 2025 | 90.9M | +15.9% | 28 | +3.7% |
The industry experienced a significant sales increase in 2020, but has since experienced a decline, especially in 2024. The number of employees peaked in 2023, but has since dropped sharply in 2025. This may indicate that some companies have reduced operations or ceased activity.



Key companies in the bicycle store industry
Key players in the industry
There are 15 companies registered in Oslo within the bicycle store industry. The most significant companies include:
- Sykkelshop Oslo As (Middelthuns gate 13C): 12 employees, EBITDA -102.0K NOK
- Bikeshop Oslo (Karenslyst Allé 36): 11 employees, EBITDA 4.2M NOK
- Oslo Sykkelverksted As (Sannergata 29A): 9 employees, EBITDA 3.2M NOK
Several companies have 0 employees, which may indicate that they are newly established or have ceased operations. Most companies are ASs (limited liability companies), with some ENKs (sole proprietorships).
Geographic distribution of bicycle store companies
Geographic distribution
All 15 companies in the bicycle store industry are registered in Oslo. There is no activity outside the municipality. There are 3 companies and 32 employees in Oslo, with an operational income of 91.0M NOK and an EBITDA of 7.2M NOK. This shows that the industry is concentrated in the center of Oslo, which can be advantageous for visibility and customer access.

Industry dynamics and stability
Industry dynamics
There are no registered bankruptcies in the bicycle store industry in Oslo. However, some companies have negative EBITDA values, which may indicate economic challenges. For example, Sykkelshop Oslo As has a negative EBITDA of -102.0K NOK, while Bikeshop Oslo has a positive EBITDA of 4.2M NOK. This shows that there are both successful and challenged companies in the industry.
Outlook for entrepreneurs in the bicycle store industry
Outlook for entrepreneurs
For entrepreneurs considering starting a bicycle store in Oslo, it is important to be aware of the fluctuating trends in the industry. Although there are established players, sales and the number of employees have shown instability over time. It may be beneficial to analyze competitors and their financial health before starting. SmartGrunder can help find suitable locations in Oslo for this industry, based on data and market analyses.
Comparison with the business supplier sector
The business supplier sector in Oslo has 322 companies, showing that the bicycle store industry is a small part of this broader category. Sales in the business supplier sector peaked at 4.627M NOK in 2018, but have since fallen to 1.715M NOK in 2025. The bicycle store industry has a lower sales volume, but shows a more stable development in certain years. Examples of companies in the business supplier sector include Louis Vuitton Norge As (luggage store) and Anton Sport Milslukern (sports equipment store).



Other companies in forretningsleverandør (not in bicycle store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Louis Vuitton Norge As | travel effects store | Karl Johans gate 16C, 0154 Oslo | NOK 330.3M | 23 | NOK 92.6M |
| Anton Sport Milslukern | sport equipment store | Sognsveien 75A, 0855 Oslo | NOK 241.9M | 27 | NOK 19.6M |
| La Sa Båt Og Motor As | boat equipment store | Drammensveien 214, 0277 Oslo | NOK 193.9M | 20 | NOK 19.5M |
| Anton Sport Storo | sport equipment store | Vitaminveien 7, 0485 Oslo | NOK 219.3M | 31 | NOK 17.8M |
| Sportsnett Cc Vest | sport equipment store | Lilleakerveien 14, 0283 Oslo | NOK 177.5M | 27 | NOK 14.4M |
| Spot On As | sport equipment store | c/o|Arnulf Øverlands vei 167, 0763 Oslo | NOK 60.4M | 1 | NOK 13.3M |
| Christoffer Martinsen Holding Ii As | sport equipment store | c/o Christoffer Martinsen|Malerhaugveien 29, 0661 Oslo | NOK 48.8M | 4 | NOK 8.8M |
| Anton Sport Bryn | sport equipment store | Østensjøveien 79, 0667 Oslo | NOK 107.9M | 13 | NOK 8.8M |
| Anton Sport Oslo | sport equipment store | Stortorvet 7, 0155 Oslo | NOK 100.9M | 17 | NOK 8.2M |
| Anton Sport Torggata | sport equipment store | Torggata 5, 0181 Oslo | NOK 99.2M | 13 | NOK 8.0M |
| Løplabbet As Avd Pilestredet | sport equipment store | Pilestredet 7, 0180 Oslo | NOK 40.0M | 52 | NOK 6.2M |
| Torshov Sport As Avd Sandakerveien Oslo | sport equipment store | Sandakerveien 45, 0477 Oslo | NOK 141.1M | 76 | NOK 6.1M |
| Melgård Eiendom As | sport equipment store | Alunsjøveien 48, 0957 Oslo | NOK 0 | 0 | NOK 4.3M |
| Løplabbet As Avd Oslo | sport equipment store | Kirkeveien 45, 0368 Oslo | NOK 17.3M | 15 | NOK 2.7M |
| Intersport Bogstadveien As | sport equipment store | Kirkeveien 56, 0368 Oslo | NOK 24.8M | 9 | NOK 2.6M |
| Fitness As | sport equipment store | Vitaminveien 7, 0485 Oslo | NOK 31.6M | 13 | NOK 2.3M |
| Cba Sport As | sport equipment store | Raschs vei 38, 1153 Oslo | NOK 13.0M | 10 | NOK 2.3M |
| Bull Ski & Kajakk Avd Oslo | sport equipment store | Sørkedalsveien 7, 0369 Oslo | NOK 185.7M | 34 | NOK 2.2M |
| Løplabbet As Avd Ullevaal Stadion | sport equipment store | Sognsveien 77A, 0855 Oslo | NOK 13.5M | 11 | NOK 2.1M |
| Seasport Import As Avd Oslo | sport equipment store | Inngang SrfSnoSk8|Munkedamsveien 20, 0161 Oslo | NOK 22.0M | 8 | NOK 2.0M |
| Delphin Invest As | boat equipment store | Drammensveien 214, 0277 Oslo | NOK 0 | 0 | NOK 1.8M |
| Nansen Outdoor Store As | hunter shop | Fridtjof Nansens plass 6, 0160 Oslo | NOK 20.0M | 10 | NOK 1.5M |
| Torshov Sport As Avd Hockey | sport equipment store | Dælenenggata 3A, 0567 Oslo | NOK 33.8M | 21 | NOK 1.5M |
| Fluid Net As | sport equipment store | Kirkeveien 157, 0451 Oslo | NOK 21.1M | 6 | NOK 1.2M |
| Bike2work As | sport equipment store | Sandstuveien 70A, 0680 Oslo | NOK 4.0M | 4 | NOK 1.2M |
| Stadium Outlet Norge As Torggata Oslo | sport equipment store | Torggata 7, 0181 Oslo | NOK 17.4M | 14 | NOK 1.0M |
| Custom Golf As | sport equipment store | Frysjaveien 35C, 0884 Oslo | NOK 6.9M | 4 | NOK 787.0K |
| Fighter Sport As | sport equipment store | Grorudveien 120, 1053 Oslo | NOK 13.7M | 5 | NOK 616.0K |
| Sykkelpikene As Avd Grünerløkka | sport equipment store | Thorvald Meyers gate 54, 0552 Oslo | NOK 10.6M | 4 | NOK 479.1K |
| Combat Corner Norge As | sport equipment store | Thorvald Meyers gate 85G, 0550 Oslo | NOK 7.7M | 7 | NOK 461.0K |
| Sykkelpikene As Avd Eventyrbrua | sport equipment store | Storgata 93, 0182 Oslo | NOK 9.1M | 6 | NOK 410.9K |
| X Yachts Norge As | boat equipment store | Kjelsåsveien 160, 0491 Oslo | NOK 4.4M | 0 | NOK 383.0K |
| Sørensen Sykler As | sport equipment store | Karoline Kristiansens vei 8, 0661 Oslo | NOK 24.5M | 16 | NOK 382.0K |
| 377 Sport As | sport equipment store | c/o Progressum Fri AS|Schweigaards gate 10, 0185 Oslo | NOK 4.3M | 0 | NOK 322.0K |
| Bike Brothers Oslo As | sport equipment store | Universitetsgata 2, 0164 Oslo | NOK 9.4M | 12 | NOK 315.0K |
| Bull Superski As | sport equipment store | Kongeveien 5, 0787 Oslo | NOK 11.8M | 14 | NOK 278.0K |
| Hyzer Sport As | sport equipment store | c/o Lars Somby|St. Jørgens vei 4, 0662 Oslo | NOK 1.7M | 7 | NOK 276.0K |
| Ma As | sport equipment store | Gaustadveien 9A, 0372 Oslo | NOK 408.0K | 0 | NOK 209.0K |
| Roger'n Sport&fritid As | sport equipment store | 0, 0791 Oslo | NOK 45.0K | 0 | NOK 207.0K |
| Sønsterud As Sport Sykkelfabrikk | sport equipment store | Plogveien 6, 0679 Oslo | NOK 9.9M | 5 | NOK 197.0K |
Conclusion
The bicycle store industry in Oslo is a small but dynamic sector with both successful and challenged companies. The industry is concentrated in Oslo, with no activity outside the municipality. Entrepreneurs should be aware of the fluctuating trends in sales and the number of employees, as well as carefully analyze competitors. SmartGrunder can help find suitable locations and provide further analysis to support entrepreneurs in making decisions.