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The Bicycle Store Industry in Oslo: Analysis of Companies, Statistics, and Outlooks

Published 27.09.2026

A Detailed Overview of the Bicycle Store Industry in Oslo Based on Market Data and Company Information

Brief overview of the bicycle store industry in Oslo

The bicycle store industry in Oslo is a small but dynamic sector with 15 registered companies. The industry has experienced both growth and declines over time, with a peak in 2020 and a decline in 2024. Although some companies have negative EBITDA values, there are several established players that have been in operation since the 1990s. The industry is concentrated in Oslo, with no activity outside the municipality. SmartGrunder can help entrepreneurs find suitable locations in Oslo for this industry.

Economic trends for the bicycle store industry

Economic trends

Sales and employees:

YearSales (NOK)Annual sales changeNumber of employeesAnnual employee change
201663.3M-53-
2020128.7M+60.4%35+20.0%
2021108.6M-15.6%42+20.0%
202478.4M-27.0%27-44.9%
202590.9M+15.9%28+3.7%

The industry experienced a significant sales increase in 2020, but has since experienced a decline, especially in 2024. The number of employees peaked in 2023, but has since dropped sharply in 2025. This may indicate that some companies have reduced operations or ceased activity.

Sales over time — bicycle store — Oslo
Sales over time — bicycle store
Number of companies — bicycle store — Oslo
Number of companies — bicycle store
Employees over time — bicycle store — Oslo
Employees over time — bicycle store

Key companies in the bicycle store industry

Key players in the industry

There are 15 companies registered in Oslo within the bicycle store industry. The most significant companies include:

  • Sykkelshop Oslo As (Middelthuns gate 13C): 12 employees, EBITDA -102.0K NOK
  • Bikeshop Oslo (Karenslyst Allé 36): 11 employees, EBITDA 4.2M NOK
  • Oslo Sykkelverksted As (Sannergata 29A): 9 employees, EBITDA 3.2M NOK

Several companies have 0 employees, which may indicate that they are newly established or have ceased operations. Most companies are ASs (limited liability companies), with some ENKs (sole proprietorships).

Geographic distribution of bicycle store companies

Geographic distribution

All 15 companies in the bicycle store industry are registered in Oslo. There is no activity outside the municipality. There are 3 companies and 32 employees in Oslo, with an operational income of 91.0M NOK and an EBITDA of 7.2M NOK. This shows that the industry is concentrated in the center of Oslo, which can be advantageous for visibility and customer access.

Companies by place — bicycle store — Oslo
Companies by place — bicycle store

Industry dynamics and stability

Industry dynamics

There are no registered bankruptcies in the bicycle store industry in Oslo. However, some companies have negative EBITDA values, which may indicate economic challenges. For example, Sykkelshop Oslo As has a negative EBITDA of -102.0K NOK, while Bikeshop Oslo has a positive EBITDA of 4.2M NOK. This shows that there are both successful and challenged companies in the industry.

Outlook for entrepreneurs in the bicycle store industry

Outlook for entrepreneurs

For entrepreneurs considering starting a bicycle store in Oslo, it is important to be aware of the fluctuating trends in the industry. Although there are established players, sales and the number of employees have shown instability over time. It may be beneficial to analyze competitors and their financial health before starting. SmartGrunder can help find suitable locations in Oslo for this industry, based on data and market analyses.

Comparison with the business supplier sector

The business supplier sector in Oslo has 322 companies, showing that the bicycle store industry is a small part of this broader category. Sales in the business supplier sector peaked at 4.627M NOK in 2018, but have since fallen to 1.715M NOK in 2025. The bicycle store industry has a lower sales volume, but shows a more stable development in certain years. Examples of companies in the business supplier sector include Louis Vuitton Norge As (luggage store) and Anton Sport Milslukern (sports equipment store).

Sales in the parent industry — forretningsleverandør — Oslo
Sales in the parent industry — forretningsleverandør
Companies in the parent industry — forretningsleverandør — Oslo
Companies in the parent industry — forretningsleverandør
Employees in the parent industry — forretningsleverandør — Oslo
Employees in the parent industry — forretningsleverandør

Other companies in forretningsleverandør (not in bicycle store)

CompanyIndustryAddressSalesEmployeesEBITDA
Louis Vuitton Norge Astravel effects storeKarl Johans gate 16C, 0154 OsloNOK 330.3M23NOK 92.6M
Anton Sport Milslukernsport equipment storeSognsveien 75A, 0855 OsloNOK 241.9M27NOK 19.6M
La Sa Båt Og Motor Asboat equipment storeDrammensveien 214, 0277 OsloNOK 193.9M20NOK 19.5M
Anton Sport Storosport equipment storeVitaminveien 7, 0485 OsloNOK 219.3M31NOK 17.8M
Sportsnett Cc Vestsport equipment storeLilleakerveien 14, 0283 OsloNOK 177.5M27NOK 14.4M
Spot On Assport equipment storec/o|Arnulf Øverlands vei 167, 0763 OsloNOK 60.4M1NOK 13.3M
Christoffer Martinsen Holding Ii Assport equipment storec/o Christoffer Martinsen|Malerhaugveien 29, 0661 OsloNOK 48.8M4NOK 8.8M
Anton Sport Brynsport equipment storeØstensjøveien 79, 0667 OsloNOK 107.9M13NOK 8.8M
Anton Sport Oslosport equipment storeStortorvet 7, 0155 OsloNOK 100.9M17NOK 8.2M
Anton Sport Torggatasport equipment storeTorggata 5, 0181 OsloNOK 99.2M13NOK 8.0M
Løplabbet As Avd Pilestredetsport equipment storePilestredet 7, 0180 OsloNOK 40.0M52NOK 6.2M
Torshov Sport As Avd Sandakerveien Oslosport equipment storeSandakerveien 45, 0477 OsloNOK 141.1M76NOK 6.1M
Melgård Eiendom Assport equipment storeAlunsjøveien 48, 0957 OsloNOK 00NOK 4.3M
Løplabbet As Avd Oslosport equipment storeKirkeveien 45, 0368 OsloNOK 17.3M15NOK 2.7M
Intersport Bogstadveien Assport equipment storeKirkeveien 56, 0368 OsloNOK 24.8M9NOK 2.6M
Fitness Assport equipment storeVitaminveien 7, 0485 OsloNOK 31.6M13NOK 2.3M
Cba Sport Assport equipment storeRaschs vei 38, 1153 OsloNOK 13.0M10NOK 2.3M
Bull Ski & Kajakk Avd Oslosport equipment storeSørkedalsveien 7, 0369 OsloNOK 185.7M34NOK 2.2M
Løplabbet As Avd Ullevaal Stadionsport equipment storeSognsveien 77A, 0855 OsloNOK 13.5M11NOK 2.1M
Seasport Import As Avd Oslosport equipment storeInngang SrfSnoSk8|Munkedamsveien 20, 0161 OsloNOK 22.0M8NOK 2.0M
Delphin Invest Asboat equipment storeDrammensveien 214, 0277 OsloNOK 00NOK 1.8M
Nansen Outdoor Store Ashunter shopFridtjof Nansens plass 6, 0160 OsloNOK 20.0M10NOK 1.5M
Torshov Sport As Avd Hockeysport equipment storeDælenenggata 3A, 0567 OsloNOK 33.8M21NOK 1.5M
Fluid Net Assport equipment storeKirkeveien 157, 0451 OsloNOK 21.1M6NOK 1.2M
Bike2work Assport equipment storeSandstuveien 70A, 0680 OsloNOK 4.0M4NOK 1.2M
Stadium Outlet Norge As Torggata Oslosport equipment storeTorggata 7, 0181 OsloNOK 17.4M14NOK 1.0M
Custom Golf Assport equipment storeFrysjaveien 35C, 0884 OsloNOK 6.9M4NOK 787.0K
Fighter Sport Assport equipment storeGrorudveien 120, 1053 OsloNOK 13.7M5NOK 616.0K
Sykkelpikene As Avd Grünerløkkasport equipment storeThorvald Meyers gate 54, 0552 OsloNOK 10.6M4NOK 479.1K
Combat Corner Norge Assport equipment storeThorvald Meyers gate 85G, 0550 OsloNOK 7.7M7NOK 461.0K
Sykkelpikene As Avd Eventyrbruasport equipment storeStorgata 93, 0182 OsloNOK 9.1M6NOK 410.9K
X Yachts Norge Asboat equipment storeKjelsåsveien 160, 0491 OsloNOK 4.4M0NOK 383.0K
Sørensen Sykler Assport equipment storeKaroline Kristiansens vei 8, 0661 OsloNOK 24.5M16NOK 382.0K
377 Sport Assport equipment storec/o Progressum Fri AS|Schweigaards gate 10, 0185 OsloNOK 4.3M0NOK 322.0K
Bike Brothers Oslo Assport equipment storeUniversitetsgata 2, 0164 OsloNOK 9.4M12NOK 315.0K
Bull Superski Assport equipment storeKongeveien 5, 0787 OsloNOK 11.8M14NOK 278.0K
Hyzer Sport Assport equipment storec/o Lars Somby|St. Jørgens vei 4, 0662 OsloNOK 1.7M7NOK 276.0K
Ma Assport equipment storeGaustadveien 9A, 0372 OsloNOK 408.0K0NOK 209.0K
Roger'n Sport&fritid Assport equipment store0, 0791 OsloNOK 45.0K0NOK 207.0K
Sønsterud As Sport Sykkelfabrikksport equipment storePlogveien 6, 0679 OsloNOK 9.9M5NOK 197.0K

Conclusion

The bicycle store industry in Oslo is a small but dynamic sector with both successful and challenged companies. The industry is concentrated in Oslo, with no activity outside the municipality. Entrepreneurs should be aware of the fluctuating trends in sales and the number of employees, as well as carefully analyze competitors. SmartGrunder can help find suitable locations and provide further analysis to support entrepreneurs in making decisions.