Industry · municipality
Bicycle Store in Sarpsborg
An analysis of companies, statistics, and outlooks for entrepreneurs and local decision-makers in the Sarpsborg municipality, Viken, Norway.
Executive Summary
The bicycle store industry in Sarpsborg shows a dramatic decline since 2016, with 0 employees and 0 sales in all years after 2016. There are no registered companies in this industry in the municipality today. This indicates an industry in crisis, with potential challenges for new players. However, the comparison with the broader business services sector may provide useful perspectives for entrepreneurs considering establishing themselves in Sarpsborg.
Economic Overview
Sales and employees in the bicycle store industry in Sarpsborg:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 0 | 8 |
| 2017–2026 | 0 | 0 |
Data shows a sharp decline from 2016, where 8 employees had a sales value of 0 NOK. From 2017 onward, both sales and employees have been 0. This indicates an industry that has not been active in the municipality for over 10 years. There is no available data on the causes of the decline, but it is clear that the industry has not been operational after 2016.



Companies in the Industry
There are no registered companies in the bicycle store industry in Sarpsborg today. There are no organizational forms (such as AS, ENH, etc.) registered in this industry in the municipality. This underscores that the industry has not been active in the municipality for over 10 years. There are no active companies that can be used as examples of organizational models or operational strategies in this industry.
Business Geography
There is no available data on the distribution of bicycle store activity by neighborhood or location in Sarpsborg. There is no registered activity in this industry in the municipality today, so it is not possible to provide a detailed geographic analysis. This could be a challenge for entrepreneurs seeking to find places in the municipality to establish themselves in this industry.
Business Dynamism
There is no available data on bankruptcies or bankrupt companies in the bicycle store industry in Sarpsborg. There is no registered activity in this industry in the municipality today, so it is not possible to provide a detailed analysis of operational risks or bankruptcy frequency. This could be an advantage for entrepreneurs seeking to avoid historical risk factors, but it is also an indication of an industry without sufficient data to assess potential challenges.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering establishing themselves in the bicycle store industry in Sarpsborg, the data indicates a very challenging market. The industry has been inactive in the municipality for over 10 years, with 0 employees and 0 sales in all years after 2016. This may indicate an industry with low competitiveness, a lack of customer base, or other structural challenges. However, there may be opportunities to establish oneself in an industry that has not been active in the municipality for a long time, especially if there is a need for services in the area.
Outlook for the Business Services Sector
The broader business services sector in Sarpsborg has 26 companies, with total sales of NOK 210.4 million in 2016 and NOK 66.2 million in 2025. This shows a sharp decline of 50.2% from 2024 to 2025. However, the sector has a relatively stable number of employees, with 150 employees in 2016 and 80 employees in 2026. This shows that the sector has been more stable than the bicycle store industry, even though there is a clear decline in sales.
Peer companies in the business services sector:
| Name | Industry | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Marineshop As | Boat Equipment Store | 51.8M | 18 | 4.2M |
| Norsk Bil Og Båtimport As | Boat Equipment Store | 640.0K | 5 | 203.0K |
| Sarpsborg Båtutstyr As | Boat Equipment Store | 8.5M | 9 | -340.0K |
| Xxl Sport & Villmark As Avd Tune | Sports Equipment Store | 60.8M | 36 | -15.4M |
This shows that the business services sector has both positive and negative EBITDA values, but there is a clear variation between companies. This can provide entrepreneurs with a broader perspective on potential operational models and risk factors in Sarpsborg.



Other companies in forretningsleverandør (not in bicycle store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Marineshop As | boat equipment store | Olav Haraldssons gate 98, 1707 Sarpsborg | NOK 51.8M | 18 | NOK 4.2M |
| As Rolv Holstad | sport equipment store | Ringtunveien 1, 1712 Grålum | NOK 0 | 1 | NOK 969.0K |
| Norsk Bil Og Båtimport As | boat equipment store | Alvimveien 64, 1722 Sarpsborg | NOK 640.0K | 5 | NOK 203.0K |
| Sparta Hockeyshop As | sport equipment store | Sarpsborgveien 10, 1711 | NOK 1.9M | 0 | NOK 20.0K |
| Brødr Gudheim Kjersti G Pedersen | sport equipment store | Pellygata 58, 1706 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Den Lille Lærfabrikken As Konkursbo | sport equipment store | Yvenveien 69, 1715 | NOK 0 | 0 | NOK 0 |
| Fina Båt Og Motorsenter Geir Arne Halvorsen Og Dagfinn Lorentsen Ans | boat equipment store | Broen Ullerøy, 1747 Skjeberg | NOK 0 | 0 | NOK 0 |
| Flytackle Norway As | sport equipment store | Tuneveien 100, 1712 Grålum | NOK 0 | 0 | NOK 0 |
| Interlys Pettersen | sport equipment store | Blessomveien 14, 1709 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Ji Tjenester As | sport equipment store | Råkilveien 47, 1710 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Lb Sport & Fritid Lasse Bråthe | sport equipment store | Ullerøyveien 497, 1747 Skjeberg | NOK 0 | 0 | NOK 0 |
| M & M Fiske Og Fritid Da | hunter shop | Industriveien 21, 1725 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Nordicpulse Eng | sport equipment store | Valaskjoldgata 13, 1725 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Padsport As | sport equipment store | Sandesund terrasse 21, 1724 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Rikke Hansen 2 | sport equipment store | Kroken 60, 1739 Borgenhaugen | NOK 0 | 0 | NOK 0 |
| Sport Outlet Sarpsborg | sport equipment store | AMFI Borg|Klokkergårdveien 31, 1711 Sarpsborg | NOK 0 | 10 | NOK 0 |
| Viking Gi Olsen | sport equipment store | Nordbyveien 140, 1734 Hafslundsøy | NOK 0 | 0 | NOK 0 |
| Warme Andersen Produkter | sport equipment store | Knobels vei 11B, 1711 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Warme Andersen Produkter | sport equipment store | Knobels vei 11B, 1711 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Atle Johansen Holding As | sport equipment store | Nordbergveien 50B, 1738 Borgenhaugen | NOK 0 | 0 | NOK -11.0K |
| Coegi Invest As | boat equipment store | Blessomveien 44, 1709 Sarpsborg | NOK 0 | 0 | NOK -13.0K |
| Holstad Våpen As | sport equipment store | Ringtunveien 1, 1712 Grålum | NOK 9.2M | 4 | NOK -19.0K |
| Sporter As | sport equipment store | Alvimveien 46A, 1722 Sarpsborg | NOK 896.0K | 1 | NOK -41.0K |
| Sport Esset As | sport equipment store | Torget 2, 1707 Sarpsborg | NOK 328.0K | 0 | NOK -51.0K |
| Sarpsborg Båtutstyr As | boat equipment store | Lilletuneveien 4, 1711 Sarpsborg | NOK 8.5M | 9 | NOK -340.0K |
| Xxl Sport & Villmark As Avd Tune | sport equipment store | Lilletuneveien 2, 1711 Sarpsborg | NOK 60.8M | 36 | NOK -15.4M |
Conclusion
The bicycle store industry in Sarpsborg shows a dramatic decline since 2016, with no activity in the municipality today. This indicates an industry in crisis, with potential challenges for new players. However, the comparison with the broader business services sector may provide useful perspectives for entrepreneurs considering establishing themselves in Sarpsborg. SmartGrunder can help entrepreneurs find places in the municipality for this industry, even though it is a challenge to establish oneself in an industry that has not been active in the municipality for a long time.