Industry · municipality
Bicycle Store in Skien
An analysis of the companies, statistics, and outlooks for entrepreneurs and local decision-makers in the municipality of Skien in Vestfold and Telemark (2025–2026).
Executive Summary
The bicycle store industry in Skien is a small but dynamic sector with three registered companies. In recent years, the industry has been marked by large variations in sales and number of employees, with a decline from 2022–2024 followed by a mild increase in 2025. One of the three companies (Sykkel Bjørn As) reports negative results, while the other two companies (Steen Sykler) have no activity. The industry is concentrated in the Skien city center, and there are no bankruptcy registrations among the companies. For entrepreneurs, this can be a challenge, but also an opportunity to fill a niche in a market segment that is relatively stable in the larger business supplier sector.
Economic Overview
The bicycle store industry in Skien has shown large variations in sales and employees over time. Sales rose sharply from 2017 to 2018 (+163.4%), but have since been on a downward trend, with a decline of 53.1% from 2021 to 2022. In 2025, sales had a mild increase of 33.2% compared to 2024. The number of employees has been even more volatile, with a decline from 4 employees in 2022 to 0 employees in 2025 before an increase to 1 employee in 2026. The EBITDA margin has been negative throughout, with the lowest value at -33% in 2023.



Companies in the Industry
There are three companies registered in the bicycle store industry in Skien:
- Sykkel Bjørn As (Rødmyrjordet 13, Skien)
- Organizational form: AS
- Founded: 2016-12-06
- Employees: 1
- Sales: NOK 1.7M
- EBITDA: NOK -588.0K
- Result: NOK -599.0K
- Steen Sykler (Steinstuhavna 13, Skien) – two registrations
- Organizational form: ENK
- Founded: 2024-11-12 and 2025-02-07
- Employees: 0
- Sales: NOK 0
- EBITDA: NOK 0
All companies are registered in Skien, and there are no bankruptcy registrations among them.
Business Geography
Bicycle store activity in Skien is concentrated in one part of the municipality:
- Skien (1 company, 1 employee, sales NOK 1.7M)
There is no activity registered in other city districts or municipalities in Vestfold and Telemark.

Business Dynamism
The industry has been marked by large variations in both sales and employees. The only active company group (Sykkel Bjørn As) has negative results, with an EBITDA margin of -33% and a negative result of NOK -599.0K. There are no bankruptcy registrations, but there is no activity in two of the three companies. This indicates an industry in transition, with potential challenges in maintaining operations and profitability.
Outlook
For entrepreneurs in the bicycle store industry in Skien, there can be both challenges and opportunities. The industry has proven to be unstable with large variations in sales and employees, but there is also potential to fill a niche in a market segment that is relatively stable in the larger business supplier sector. It is important to carefully assess the competition and economic conditions before establishing yourself. SmartGrunder can help find suitable locations and assess business prospects in the municipality.
Outlook for the Business Supplier Sector
The business supplier sector in Skien is much larger than the bicycle store industry, with 41 companies. Sales in the sector had a sharp decline of 45.3% from 2024 to 2025, but there is a wide range of companies with different activities, including boat equipment, sports equipment, and hunting shops. Current peer companies in the sector have a broad variation in EBITDA, with companies such as Motor Huset As (NOK 2.1M EBITDA) and Grenland Sport As (NOK 25.0K EBITDA). This shows that the business supplier sector has both strong and weak actors, and the bicycle store industry can be part of this broad sector.



Other companies in forretningsleverandør (not in bicycle store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Motor Huset As | boat equipment store | Raset 73, 3735 Skien | NOK 18.9M | 9 | NOK 2.1M |
| Golf Butikken As | sport equipment store | Luksefjellvegen 578, 3721 Skien | NOK 26.2M | 9 | NOK 1.8M |
| Sport 1 Skien As | sport equipment store | Bruene 1, 3724 Skien | NOK 19.2M | 8 | NOK 509.0K |
| Utstyrskontroll As | sport equipment store | Vindalsåsen 43, 3728 Skien | NOK 1.3M | 0 | NOK 145.0K |
| Jakt Og Fjellsport As | hunter shop | Duestien 5, 3717 Skien | NOK 3.9M | 4 | NOK 132.0K |
| Plan A Sport As | hunter shop | Meierlia 3, 3744 Skien | NOK 1.1M | 0 | NOK 106.0K |
| Plan A Sport As | sport equipment store | Meierlia 3, 3744 Skien | NOK 1.1M | 0 | NOK 106.0K |
| Grenland Sport As | sport equipment store | Borgevegen 15, 3712 Skien | NOK 0 | 1 | NOK 25.0K |
| Csd Invest As | sport equipment store | Sveene 13, 3731 Skien | NOK 0 | 0 | NOK 0 |
| Csd Invest As | sport equipment store | Sveene 13, 3731 Skien | NOK 0 | 0 | NOK 0 |
| E Triex As | boat equipment store | C/O Sondre Døli|Trappegangen 5, 3715 Skien | NOK 0 | 0 | NOK 0 |
| Elvar Aune | sport equipment store | Bjørntvedtvegen 60, 3735 Skien | NOK 0 | 0 | NOK 0 |
| Finmark Sales & Import Inngår I Dødsbo | sport equipment store | Nybergkroken 6, 3740 Skien | NOK 0 | 0 | NOK 0 |
| Grs Marinedeler Alexander Øygarden | boat equipment store | Rødmyrjordet 56, 3735 Skien | NOK 0 | 0 | NOK 0 |
| Hellstrand Retail | sport equipment store | Høyanlia 3, 3728 Skien | NOK 0 | 0 | NOK 0 |
| Intentive As | sport equipment store | Jensejordet nord 8, 3739 Skien | NOK 0 | 0 | NOK 0 |
| Intentive As | sport equipment store | Jensejordet nord 8, 3739 Skien | NOK 0 | 0 | NOK 0 |
| Intersport Herkules As Konkursbo | sport equipment store | Ulefossvegen 32, 3730 Skien | NOK 0 | 0 | NOK 0 |
| Kastia Øverbø | sport equipment store | Limiløkka 66, 3721 Skien | NOK 0 | 0 | NOK 0 |
| Klosterskogen Hestesport, Grimersen | sport equipment store | Porsgrunnsveien 309, 3740 Skien | NOK 0 | 0 | NOK 0 |
| Løplabbet As Avd Skien | sport equipment store | Ulefossvegen 24, 3730 Skien | NOK 0 | 8 | NOK 0 |
| Mf Arnesen Drift | sport equipment store | Bjørntvedtvegen 235, 3740 Skien | NOK 0 | 0 | NOK 0 |
| Mysterykits Fathi | sport equipment store | Galtungs veg 21, 3731 Skien | NOK 0 | 0 | NOK 0 |
| Nord Star Båt As | boat equipment store | Håvundvegen 37, 3715 Skien | NOK 0 | 0 | NOK 0 |
| Nord Star Båt As | boat equipment store | Håvundvegen 37, 3715 Skien | NOK 0 | 0 | NOK 0 |
| Norgrips As | sport equipment store | Strandvegen 55, 3740 Skien | NOK 0 | 0 | NOK 0 |
| Norgrips As | sport equipment store | Strandvegen 55, 3740 Skien | NOK 0 | 0 | NOK 0 |
| Sport Outlet Arkaden Skien | sport equipment store | Bruene 1, 3724 Skien | NOK 0 | 15 | NOK 0 |
| Sport Outlet Kjørbekk | sport equipment store | Kjørbekkdalen 19, 3735 Skien | NOK 0 | 18 | NOK 0 |
| Sportband Mathias Rasmussen | sport equipment store | Lundegata 14, 3717 Skien | NOK 0 | 0 | NOK 0 |
| Sportech As | sport equipment store | Varpedelet 44, 3728 Skien | NOK 0 | 0 | NOK 0 |
| Unik Elises Design Høgli | sport equipment store | c/o Elise Solum Høgli|Boye Ordings gate 13, 3722 Skien | NOK 0 | 0 | NOK 0 |
| Unik Elises Design Høgli | sport equipment store | c/o Elise Solum Høgli|Boye Ordings gate 13, 3722 Skien | NOK 0 | 0 | NOK 0 |
| Eltempo As | sport equipment store | Nedre Hjellegate 1, 3724 Skien | NOK 2.2M | 0 | NOK -14.0K |
| Naumar As | sport equipment store | P.A. Munchs gate sør 18, 3717 Skien | NOK 1.0K | 0 | NOK -107.0K |
| Nord Marin As | boat equipment store | Bedriftsvegen 100, 3735 Skien | NOK 18.3M | 4 | NOK -384.0K |
| Skoies As | sport equipment store | Håvundvegen 333, 3711 Skien | NOK 1.9M | 9 | NOK -400.0K |
| Xxl Sport & Villmark As Avd Skien | sport equipment store | Melumvegen 8, 3730 Skien | NOK 60.8M | 30 | NOK -15.4M |
Conclusion
The bicycle store industry in Skien is a small but dynamic sector with potential for development. Although there are challenges in the form of unstable sales and negative results, there may be opportunities for entrepreneurs who want to fill a niche in a market segment that is relatively stable in the larger business supplier sector. It is important to carefully assess the competition and economic conditions before establishing yourself. SmartGrunder can help find suitable locations and assess business prospects in the municipality.