Industry · municipality
Bicycle Store Industry in Stavanger: A Comprehensive Analysis
Key Insights on Sales, Employment, and Business Dynamics in the Bicycle Store Sector of Stavanger Municipality, Norway (2025 Data). This analysis covers the current state of the industry, its economic performance, and future outlook for founders and local decision-makers in Stava
Summary
The bicycle store industry in Stavanger is a small but active sector with four registered companies. The only company form is AS, and the only company with operating income is Sykkelshop Hillevåg AS. The industry shows significant variations in sales and employees over time, with a peak in 2022 and a decline in 2023. Although no bankruptcies are registered, data shows that two companies have zero income and employees, which may indicate new or weak businesses. The industry has potential for development, especially with a stable EBITDA margin of 2% for the one operating company.
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Employees | Year-over-Year Sales Change | Year-over-Year Employee Change |
|---|---|---|---|---|
| 2016 | 10.5M | 15 | +10.3% | -13.3% |
| 2017 | 11.6M | 13 | -15.5% | -23.1% |
| 2018 | 9.8M | 10 | -6.0% | +20.0% |
| 2019 | 9.2M | 12 | +18.5% | -50.0% |
| 2020 | 10.9M | 6 | +10.8% | +50.0% |
| 2021 | 12.1M | 9 | +18.2% | +11.1% |
| 2022 | 14.3M | 10 | -39.2% | +10.0% |
| 2023 | 8.7M | 11 | +1.5% | -9.1% |
| 2024 | 8.8M | 10 | +4.7% | -40.0% |
| 2025 | 9.2M | 6 | +33.3% | +33.3% |
Key Figures for 2025
- Total sales: NOK 9.2M
- Total employees: 6
- EBITDA margin: 2 %
- EBITDA per employee: NOK 31.4K
- Gross profit: 34 %
- Operating profit: 2 %
The industry has had a very unstable development, with a large decline in 2023 (39.2 %) and an increase in 2025 (4.7 %). The only company with operating income (Sykkelshop Hillevåg AS) had a stable EBITDA margin of 2 % in 2025.
Companies in the Industry
Registered Companies in Stavanger (2025):
| Company | Address | Organizational Form | Employees | Operating Income (NOK) | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|---|
| Sykkelshop Hillevåg AS | Torgveien 15, Stavanger | AS | 10 | 9.4M | 9.4M | 220.0K |
| Crashfjord By Pogozev | Landnotveien 8B, Hundvåg | ENK | 0 | 0 | 0 | 0 |
| Evo Elsykler AS Avd Stavanger | Breigata 4, Stavanger | AS | 0 | 0 | 0 | 0 |
| Mohr Sport | Murgata 6, Stavanger | ENK | 0 | 0 | 0 | 0 |
Organizational Form Statistics:
- AS: 1 company, 10 employees, 9.4M operating income, 220.0K EBITDA
- ENK: 3 companies, 0 employees, 0 operating income, 0 EBITDA
The only company with operating income is Sykkelshop Hillevåg AS, which has been in operation since 1991. The other three companies have no operating income or employees, which may indicate new or weak businesses.
Business Geography
Geographic Distribution of Activity in Stavanger (2025):
| Location | Number of Companies | Number of Employees | Operating Income (NOK) | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Stavanger | 1 | 10 | 9.4M | 9.4M | 220.0K |
| Hundvåg | 1 | 0 | 0 | 0 | 0 |
Conclusion:
- Activity is concentrated in Stavanger, with one company (Sykkelshop Hillevåg AS) being the only one with operating income.
- Hundvåg has one company (Crashfjord By Pogozev) with zero employees and operating income.
Business Dynamics
Bankruptcy Statistics:
- No bankruptcies registered in the industry in Stavanger (2025).
Operating Status of Companies:
- Sykkelshop Hillevåg AS: Operational, with 10 employees and 9.4M operating income.
- Crashfjord By Pogozev, Evo Elsykler AS Avd Stavanger, Mohr Sport: No operating income or employees, which may indicate new or weak businesses.
Conclusion:
- The industry has not been affected by bankruptcies, but there is a significant variation in operating status between companies. Two of the four companies have no operating income or employees, which may be a challenge for the industry's stability.
Outlook
Outlook for Founders
Potential Opportunities:
- Stable Company: Sykkelshop Hillevåg AS has been in operation since 1991 and has a stable EBITDA margin of 2 %, which may indicate a successful business.
- Market Key: The industry has a relatively small market share, which may provide opportunities for new players.
Development Trends:
- Sales and employees have been unstable over time, with a large decline in 2023 (39.2 %) and an increase in 2025 (4.7 %).
- There is a significant variation in operating status between companies, which may be a challenge for new founders.
Recommendation:
- Founders should consider establishing themselves in Stavanger, where there is an existing company with operating income. However, it is important to be aware of the unstable development trends in the industry.
Outlook for the Business Supplier Sector
Contrast Between the Business Supplier Sector and the Bicycle Store Industry:
| Category | Number of Companies | Sales (NOK) | Employees | EBITDA Margin |
|---|---|---|---|---|
| Bicycle Store | 4 | 9.2M | 6 | 2 % |
| Business Supplier | 76 | 169.5M | 295 | 2.5 % (average) |
Peer Companies in the Business Supplier Sector (Top 5 by EBITDA):
| Company | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Sporty Intersport AS Avd Madlatorget | Madlakrossen 9, 4042 Hafrsfjord | 38.4M | 36 | 4.1M |
| Løplabbet AS Avd Stavanger | Klubbgata 2B, 4013 Stavanger | 19.8M | 17 | 3.1M |
| Siddis Marine AS | Langflåtveien 5, 4017 Stavanger | 31.1M | 17 | 3.0M |
| Sporty Intersport AS Avd Østervåg | Østervåg 7, 4006 Stavanger | 25.8M | 19 | 2.8M |
| Garstad AS | Hundvågveien 6B, 4077 | 31.8M | 9 | 2.8M |
Conclusion:
- The business supplier sector has a much larger market share (76 companies) compared to the bicycle store industry (4 companies).
- The EBITDA margin for the business supplier sector is slightly higher (2.5 %) compared to the bicycle store industry (2 %).
- Peer companies in the business supplier sector have higher sales and employees, which may indicate a more stable and development-oriented sector.
Other companies in forretningsleverandør (not in bicycle store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sporty Intersport As Avd Madlatorget | sport equipment store | Madlakrossen 9, 4042 Hafrsfjord | NOK 38.4M | 36 | NOK 4.1M |
| Løplabbet As Avd Stavanger | sport equipment store | Klubbgata 2B, 4013 Stavanger | NOK 19.8M | 17 | NOK 3.1M |
| Siddis Marine As | boat equipment store | Langflåtveien 5, 4017 Stavanger | NOK 31.1M | 17 | NOK 3.0M |
| Sporty Intersport As Avd Østervåg | sport equipment store | Østervåg 7, 4006 Stavanger | NOK 25.8M | 19 | NOK 2.8M |
| Garstad As | boat equipment store | Hundvågveien 6B, 4077 | NOK 31.8M | 9 | NOK 2.8M |
| Yachtservices As | boat equipment store | Bangarvågsgata 130, 4077 Hundvåg | NOK 3.1M | 1 | NOK 1.4M |
| Sport 1 Hundvåg As | sport equipment store | Restaurationveien 2, 4085 Hundvåg | NOK 10.4M | 6 | NOK 1.1M |
| Z+ Stavanger As | sport equipment store | Søregata 21, 4006 Stavanger | NOK 3.6M | 5 | NOK 453.0K |
| W Yacht As | boat equipment store | Båsen 37, 4152 Vestre Åmøy | NOK 36.6M | 10 | NOK 432.0K |
| Mx Sport Fakta As | sport equipment store | Sandvikveien 8, 4016 Stavanger | NOK 368.0K | 0 | NOK 302.0K |
| Jæren Dykkersenter As | sport equipment store | Gamle Forusveien 11, 4031 Stavanger | NOK 4.3M | 2 | NOK 131.0K |
| Stavanger Marinesenter As | boat equipment store | Nesflåtveien 14, 4018 Stavanger | NOK 348.0K | 1 | NOK 103.0K |
| Stavanger Dykkersenter As | sport equipment store | Spinneriveien 24, 4016 Stavanger | NOK 1.4M | 0 | NOK 91.0K |
| Mx Sport Leangen As | sport equipment store | Sandvikveien 8, 4016 Stavanger | NOK 97.0K | 0 | NOK 74.0K |
| Seasport Import As Avd Stavanger | sport equipment store | Breigata 6, 4006 Stavanger | NOK 800.3K | 1 | NOK 71.5K |
| Alexander Wien | sport equipment store | Christian Bjellands gate 6, 4026 Stavanger | NOK 0 | 0 | NOK 0 |
| Anton Sport Forus | sport equipment store | Lagerveien 9, 4033 Stavanger | NOK 0 | 22 | NOK 0 |
| B&r Stitching & Sport As | sport equipment store | Austbøkroken 12, 4085 Hundvåg | NOK 0 | 0 | NOK 0 |
| B&r Stitching & Sport As | sport equipment store | Austbøkroken 12, 4085 Hundvåg | NOK 0 | 0 | NOK 0 |
| Bebe Programvare Ans | sport equipment store | Mjughaugkroken 1, 4048 Hafrsfjord | NOK 0 | 0 | NOK 0 |
| Bike Brothers Avd Madla | sport equipment store | Madlamarkveien 2, 4041 Hafrsfjord | NOK 0 | 0 | NOK 0 |
| Bruktbåt Glenn Christiansen | boat equipment store | c/o Glenn Christiansen|Torbjørn Hornkloves gate 34, 4010 Stavanger | NOK 0 | 0 | NOK 0 |
| Carbonology Sport As | sport equipment store | Vikevågveien 147, 4150 Rennesøy | NOK 0 | 0 | NOK 0 |
| Casie Norge Rekvik | sport equipment store | Almeveien 2, 4025 Stavanger | NOK 0 | 0 | NOK 0 |
| Chapeau Stavanger As | sport equipment store | Torgveien 23, 4016 Stavanger | NOK 0 | 0 | NOK 0 |
| Clinch As | sport equipment store | Ellsworths gate 17, 4019 Stavanger | NOK 0 | 1 | NOK 0 |
| Crashfjord By Pogozev | sport equipment store | Landnotveien 8B, 4085 Hundvåg | NOK 0 | 0 | NOK 0 |
| Gn Salg As | sport equipment store | Nordvikveien 35, 4085 Hundvåg | NOK 0 | 0 | NOK 0 |
| Grande Bakke Group | sport equipment store | Muségata 88, 4010 Stavanger | NOK 0 | 0 | NOK 0 |
| Grande Bakke Group | sport equipment store | Muségata 88, 4010 Stavanger | NOK 0 | 0 | NOK 0 |
| Gymtech Home As | sport equipment store | Haugåsstubben 7, 4016 Stavanger | NOK 0 | 0 | NOK 0 |
| Hundvåg Yacht Club Roar Pedersen | boat equipment store | Hundvågveien 27, 4085 | NOK 0 | 0 | NOK 0 |
| Hundvåg Yacht Club Roar Pedersen | boat equipment store | Hundvågveien 27, 4085 | NOK 0 | 0 | NOK 0 |
| Jan Oftedal Holding As | sport equipment store | Langflåtveien 35, 4017 Stavanger | NOK 0 | 0 | NOK 0 |
| Joan.na.tur Bauer | sport equipment store | Dusavikveien 70, 4007 Stavanger | NOK 0 | 0 | NOK 0 |
| Kajakk Og Fritid As Avd Stavanger | sport equipment store | Forusskogen 1, 4031 Stavanger | NOK 0 | 0 | NOK 0 |
| Kvalsvik Golf | hunter shop | Husabøåkeren 6, 4083 Hundvåg | NOK 0 | 0 | NOK 0 |
| Lars Monsen Gear As Avd Store Stavanger | sport equipment store | Gartnerveien 15, 4016 Stavanger | NOK 0 | 0 | NOK 0 |
| Mk Fitness V/abdullahi | sport equipment store | Smiestubben 1, 4027 Stavanger | NOK 0 | 0 | NOK 0 |
| Nautic Stavanger As | boat equipment store | Paradisveien 23, 4012 Stavanger | NOK 0 | 1 | NOK 0 |
Conclusion
The bicycle store industry in Stavanger is a small but active sector with four registered companies. The only company form is AS, and the only company with operating income is Sykkelshop Hillevåg AS. The industry shows significant variations in sales and employees over time, with a peak in 2022 and a decline in 2023. Although no bankruptcies are registered, data shows that two companies have zero income and employees, which may indicate new or weak businesses. The industry has potential for development, especially with a stable EBITDA margin of 2 % for the one operating company. The business supplier sector has a much larger market share and higher EBITDA margin, which may provide founders with opportunities to develop in a more stable and development-oriented sector. SmartGrunder can help founders explore addresses in Stavanger for this industry, where natural growth is evident in certain areas of the sector.