Industry · municipality
Bicycle Store Industry in Stjørdal: Current Status and Outlook
Analysis of Companies, Statistics, and Future Prospects in the Bicycle Store Sector of Stjørdal Municipality, Norway (2025–2026 Data Included).
Executive Summary
Industry Overview
The bicycle store industry in Stjørdal is represented by one actively operating company, Moksnes Sport As, which operates from Søndregata 9. The industry has a total payroll cost of NOK 3.4 million and an operating profit of NOK 2.7 million. The EBITDA margin stands at 17%, indicating a relatively stable financial position. Although sales declined by -1% in 2025, the company maintains a high gross margin of 45%, suggesting effective cost management.
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 9.7M | - |
| 2017 | 9.7M | +0.4% |
| 2018 | 9.4M | -3.6% |
| 2019 | 10.9M | +16.1% |
| 2020 | 16.6M | +52.8% |
| 2021 | 15.5M | -6.9% |
| 2022 | 13.8M | -11.0% |
| 2023 | 13.0M | -5.6% |
| 2024 | 15.1M | +16.3% |
| 2025 | 15.0M | -0.9% |
Employees (2016–2026):
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 8 | - |
| 2017 | 11 | +37.5% |
| 2018 | 11 | 0.0% |
| 2019 | 11 | 0.0% |
| 2020 | 10 | -9.1% |
| 2021 | 10 | 0.0% |
| 2022 | 9 | -10.0% |
| 2023 | 11 | +22.2% |
| 2024 | 11 | 0.0% |
| 2025 | 8 | -27.3% |
| 2026 | 7 | -12.5% |
The industry experienced a significant sales increase in 2020, but has since faced a decline. Employee numbers have been unstable, with a decrease of 27.3% from 2024 to 2025.
Companies in the Industry
Moksnes Sport As is the only company in the industry in Stjørdal. It has the following key figures:
- Incorporation Year: 2005
- Number of Employees: 8
- Organizational Form: AS
- Sales: NOK 15.0M
- EBITDA: NOK 2.7M
- Debt: NOK 3.3M
- Equity: NOK 6.7M
Organizational Form Statistics:
| Organizational Form | Number of Companies | Number of Employees | Sales (NOK) |
|---|---|---|---|
| AS | 1 | 8 | 15.0M |
The company has a stable financial position, but there is only one actor in the industry, which may provide opportunities for competitive development.
Business Geography
Stjørdal is the only city in the municipality with activity in the bicycle store industry. One company activity is registered with 8 employees. There is no data on activity in other cities or areas in the municipality for this industry.
Business Dynamics
Bankruptcies and Operational Risk:
- Moksnes Sport As is not registered as bankrupt, but EBITDA has been stable at NOK 2.7M over the past few years.
- Employee Development: There have been variations in the number of employees, with a decrease of 27.3% from 2024 to 2025. This may indicate operational challenges or strategic adjustments.
Competitiveness: With only one actor in the industry, there may be opportunities to develop in a competitive manner, but it is important to monitor operational results and market developments.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in the bicycle store industry in Stjørdal, it is important to consider the following:
- Market Size: The industry is small, with one actor, but there are opportunities to develop in a competitive manner.
- Economic Stability: An EBITDA margin of 17% and a high gross margin of 45% indicate a relatively stable operation.
- Competitiveness: With one actor in the industry, there may be opportunities to develop in a competitive manner, but it is important to monitor operational results and market developments.
SmartGrunder can help entrepreneurs find suitable locations in Stjørdal for this industry, based on data and market outlooks.
Outlook for the Business Supplier Industry
Business Supplier Industry in Stjørdal has a larger company base (12 companies) compared to the bicycle store industry (1 company). There is a clear difference in scale and operational results:
- Sales (2025): The business supplier industry had total sales of NOK 79.2M, while the bicycle store industry had NOK 15.0M.
- Employees (2025): The business supplier industry had 70 employees, while the bicycle store industry had 8 employees.
Peer Companies in the Business Supplier Industry:
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Sport 1 Stjørdal As | Kjøpmannsgata 30, 7500 Stjørdal | 41.1M | 24 | 1.3M |
| Sakshaug Sport Torgkvartalet As | Stokmovegen 2, 7500 Stjørdal | 19.8M | 10 | 1.1M |
| Intersport Stjørdal | Sandfærhus 24, 7502 Stjørdal | 14.1M | 0 | 693K |
The business supplier industry has a more stable sales development compared to the bicycle store industry, but there are also more companies in this industry. This may provide opportunities for collaboration or development of services that support the bicycle store industry.
Other companies in forretningsleverandør (not in bicycle store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Mx Sport Malvik As | sport equipment store | Dronningberget 14, 7517 Hell | NOK 0 | 0 | NOK 1.5M |
| Sport 1 Stjørdal As | sport equipment store | Kjøpmannsgata 30, 7500 Stjørdal | NOK 41.1M | 24 | NOK 1.3M |
| Sakshaug Sport Torgkvartalet As | sport equipment store | Stokmovegen 2, 7500 Stjørdal | NOK 19.8M | 10 | NOK 1.1M |
| Intersport Stjørdal | sport equipment store | Sandfærhus 24, 7502 Stjørdal | NOK 14.1M | 0 | NOK 693.0K |
| Nesmart Opoku | sport equipment store | Eventyrskogen 9B, 7506 Stjørdal | NOK 0 | 0 | NOK 0 |
| Shredyard As | sport equipment store | c/o Lasse Riisem Sitter|Skiferåsen 3, 7509 Stjørdal | NOK 0 | 0 | NOK 0 |
| Sport Outlet Hell | sport equipment store | Hellsenteret|Sandfærhus 24, 7502 Stjørdal | NOK 0 | 12 | NOK 0 |
| Sportsfiskesenteret As | sport equipment store | Stokmovegen 1, 7500 Stjørdal | NOK 0 | 0 | NOK 0 |
| Moksnes Holding As | sport equipment store | Søndregata 9, 7500 Stjørdal | NOK 0 | 0 | NOK -32.0K |
| Jan Sakshaug Sport As | sport equipment store | Søndregata 4B, 7500 Stjørdal | NOK 14.3M | 9 | NOK -342.0K |
| Moksnes Eiendom As | sport equipment store | Søndregata 9, 7500 Stjørdal | NOK 0 | 0 | NOK -518.0K |
Conclusion
The bicycle store industry in Stjørdal is represented by one company activity, Moksnes Sport As, which has a stable financial position with an EBITDA margin of 17%. Although sales declined by -1% in 2025, the company maintains a high gross margin of 45%, indicating effective cost management. The business supplier industry in Stjørdal has a larger company base and more stable sales development, which may provide opportunities for collaboration or development of services that support the bicycle store industry. Entrepreneurs should consider opportunities in this industry, with a focus on operational results and market developments. SmartGrunder can help find suitable locations in Stjørdal for this industry, based on data and market outlooks.